M&S Analysis: Internal and External Factors, PESTLE Analysis, Report

This report analyzes Marks & Spencer (M&S) by examining its internal and external environments. It utilizes the PESTLE framework to assess political, economic, social, technological, legal, and environmental factors impacting the business. The analysis includes an overview of internal factors, such as company policies and management strategies, and discusses how external factors influence company performance. The report also explores the company's brand impact and its contribution to the economy. The conclusion highlights the significance of both internal and external factors in the growth and development of M&S, referencing key academic sources to support the analysis.

M&S And Its Environment
Internal and external factor analysis based on "PESTLE"
External Environment
The PESTLE Analysis of Marks & Spencer
calculates the extrinsic factors like political,
economical, social, technological legal and
environmental in order to analyse the impact
on the business.
Political
Economic
Social
Technological
Legal
Environmental.
How the company impact
its context External
Environment
The external environment impacts the
performance of the company which
affects the exterior environment by
operating its operations
globally(Lampadarios and Kyriakidou,
2021)
Contributing to Economy
Environment policy
Social Support
Government Policies
Internal Factors
The intrinsic factors are those factors that
comes from the inside of the business
concern. These are the internal policies
and rules that are framed by the top
management for its employees. So, these
policies are to be used and followed by all
the workers and mangers of the
company(Aqidawati, Sutopo and Zakari,
2019).
Brand
References
Elfahmi, S.H., Chandrarin, G. and Manan, A.,
2021. The influence of external environment,
internal environment, and motivation on
competitiveness through the product
innovation of Lasem Batik Tulis SMEs in
Indonesia. International Journal Business
Innovation and Research, 24(4).
Aqidawati, E.F., Sutopo, W. and Zakaria, R.,
2019, April.
Conclusion
The above poster summarises about the
different internal and the external factors of
the business environment. This report also
concludes about the role of the extrinsic
factors in enhancing the growth of the
company Marks and Spencer.
Introduction
The business can be defined as the
activities that involves sale and
purchase of goods and services in the
respective marketplace. The main
objective of business is to earn more
and more revenue from it customers.
So there are two types of environment
of business namely the external
environment and the internal
environment(Elfahmi, Chandrarin and
Manan,2021).