Analysis of M&S's External and Internal Environment Report

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Added on  2023/06/08

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This report provides an analysis of Marks and Spencer's (M&S) business environment. The report examines both the internal and external factors influencing the company. The external environment analysis utilizes the PESTLE framework to assess political, economic, social, and technological influences. The report also discusses the impact of sustainable business practices, corporate social responsibility, and product quality on the external market. The internal environment section covers workforce, organizational culture, and supplier relationships. The analysis of the internal environment is conducted to analyze the competitive advantages of the company over its rivals. The report highlights how M&S manages its external environment and how it impacts the business. The report concludes with a discussion of the company's approach to training and economic benefits.
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Introduction
The business environment is termed as the
combination of internal factors as well as external
factors such as market trends, customer preferences,
employees, suppliers, economic changes and many
more. The study of business environment supports the
firm to formulate its growth strategies. For this report,
Marks and Spencer company is taken into
consideration.
M&S And Its Environment
External Environment
PESTLE analysis :- This business model is practised by companies
in order to analyse the impact of external factors on its internal
business environment. In context to Marks and Spencer, this strategic
model supports the firm to know current market trends in the most
appropriate manner. The following are the external factors that can
effect goal attaining behaviour of the company are:
Political factor:
Economical factor:
Social factor:
Technological factor:
How the company
impact its External
Environment
The following factors which influence
the external market conditions are:
Sustainable business practises
Corporate Social Responsibility:
Providing quality products:
Effective training session:
Economical benefits:
Internal Factors
Internal analysis:- the internal environment of the
company also affect the performance of the company in
a very immense manner. By doing this analysis they
are able to enjoy the competitive advantage over their
rivals. In context to the Marks and Spencer internal
analysis of the company has been discussed below
Workforce
Organisational Culture
Supplier
References
Hamilton, L. and Webster, P., 2018. The international
business environment. Oxford University Press.
Betti, N. and Sarens, G., 2020. Understanding the
internal audit function in a digitalised business
environment. Journal of Accounting &
Organizational Change.
Nikitina, T. and Lapiņa, I., 2019. Creating and
managing knowledge towards managerial
competence development in contemporary business
environment. Knowledge Management Research &
Practice, 17(1), pp.96-107.
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