Strategic Management Analysis: Marks and Spencer Company Report

This report provides a detailed analysis of Marks and Spencer's strategic management. It begins with an introduction to strategic management and its importance for organizational growth. The report then delves into background information about M&S, including its establishment and product offerings. It explores various methods of development, such as training programs and human resource management practices, and examines different leadership styles, with a focus on transformational leadership. The report also discusses Kurt Lewin's change model and its application to M&S. Furthermore, it outlines the company's future sustainability strategies, including waste reduction, recycled packaging, and food wastage reduction. The report concludes by emphasizing the significance of strategic management for achieving organizational goals and objectives.

Strategic Management

Table of Contents
INTRODUCTION...........................................................................................................................4
TASK 1............................................................................................................................................4
Background information..............................................................................................................4
Methods of Development............................................................................................................4
Leadership style...........................................................................................................................5
Kurt lewin’s change model..........................................................................................................6
CONCLUSION................................................................................................................................9
REFRENCES.................................................................................................................................10
Books and Journal......................................................................................................................10

INTRODUCTION
Strategic management is used to provide path for processing plans and strategies to achieve
goals and objectives for the growth and for the implementation of the plans. Strategic
management is used to gain lead from their competitors. This report include the strategies of
marks and Spencer company. Marks and Spencer is a British multinational company headquarter
situated in London and established by Michael Marks and Thomas Spencer in 1884. This report
shows the method of the development and what are the leadership styles of this company and
also present about the change management model. So here is some following details and models
about the organization(Hitt and Duane Ireland, 2017).
TASK 1
Background information
Marks and Spencer company established by Michael Spencer and Thomas Spencer in
1884. It is multinational British company and their headquarter is in London. This company sells
the clothing products, home products, and food products and most of the products are sell by its
own label. M&S has 959 outlet across the U.K. And from 659 outlets there are around 600
stores for the food products. M&S also sells their products from online marketplace with good
services. In 1998 the company became first British merchant to made profit of over £1billion.
They origin their vesture and products from about 1000 factories and they have many top nations
of suppliers land site such as china, India, Turkey ,Sri Lanka etc. in 2016 they create map for the
company that shows where M&S products are made(Ethiraj, Gambardella and Helfa, 2016).
Methods of Development
M&S has different objectives and goals to make more growth and to make more profit.
They have to maintain all the factors (internal and external) to reduce the threats of the company
and to gain more opportunities for the company. They have different methods of development
most effective method development is training and development. Training and development
refers to education activity of the employees. M&S create a academy which is more liable for
training and development of the employees. Management development is very continuous
program for the organization.

Induction program : Induction programs are held for the employees and it is for every
new employees of the company to make them feel free and confident before hey start working at
organization. This program will boost the employees mind and they feel good about the company
and provide better result for the company(Trigeorgis and Reuer, 2017).
Whole staff training : There is training of each and every employee of the company
because there are more departments and fields. Every fields has different work so firstly they
have trained their employees about the work process so it become easy for them to execute the
work.
Human resources management is playing important role in the company for development
because they hired the people for the development of the company so they choose best
employees for the company so they can develop more innovative ideas for the company.
Professional and legal training :there are some special training also that given to some
special employees of the organization that is professional skill. This skill is required for the legal
and professional work means they have to be more knowledgeable about all the norms and
policies of the company. They have to be more aware about then laws and policies of the
company. Which type of laws and rules are working and which are not. Which laws are suitable
for the organization and which are not.
Business workflow analysis:It is a method of permit director and commercial enterprise
to have an built understanding of their needs and also in set up and initiate achievable objectives.
The objective here is to cut down the costs and amend total execution and performance of the
organization.
Professional Development :As the point shows, that receiving a professional training
activities of both personnel and for career growth is very necessary for the mangers and that
make them more aware about the functioning process of the company. There some methods that
are needed to learn such as case study , about instruction study , group discussion, conception
etc.
Leadership style
Leadership means effective person that have qualities to inspire vision and mission, to
encourage and motivate the people and very kind and loyal person these all are the qualities of

the true leader. There are so many leadership styles such as coach, visionary , servant,
autocratic , democratic, transformational and many more(Dzwigol, 2020)..
Transformational leadership style: transformational leadership is a style in which a true
leader motivate and inspires the employees towards the work and the organization. In this style a
leader have to encourage the employee to make new innovative ideas for the company that will
lead fr more growth and development . Transformational leader are very loyal and trust gain
employees of the company. They work very potentially towards the company to achieve more
goals and objectives. In the organization employees on leadership process has to be prepared
about the teaching and training. M&S follow this style because they believe in more growth and
potential employees. This style was started by James V. Downton in 1973 and was continued by
James Burns in 1978. This model encourage the leader towards his goal and provide different
ways and techniques to encourage and to motivate the employees(Makadok, Burton and Barney,
2018). According to M&S there are some characteristics that should be in the true leader and that
is:
 motivate and encourage the employees towards the work.
 Create a positive environment in the organization and between the employees.
 A true leaders never be biased towards their employees.
 Motivate the work environment with honesty and good standards.
 Provide a very good training to the employees so that they can work properly.
 They should be very polite and giving the chances to the employees to make the
decisions and do the task by own.
 They are capable to take right decision at right time.
 Quality of individual management(Teece, 2019).
Kurt lewin’s change model
Kurt Lewin’s Three Stages model to Administrative is one of the foundation representations
which is applicable in the existing situation even. Lewin, is a community expert and a
physicist, throughout early 1950s promoted a modest structure for understanding the
procedure of administrative variation recognized as the Three-Stage Model which he
mentioned as Unfreeze, Change (Transition) and Freeze (Refreeze). According to Lewin,
Modification for any separable or an association is a difficult passage which could not be

exact humble and commonly includes numerous stages of evolutions or misinterpretations
before accomplishing the stage of balance or stability.
Unfreezing: This is the chief stage of evolution and one of the utmost acute junctures in the
complete procedure of change management. It contains refining the willingness of individuals to
conversion by raising a awareness for stirring from the existing relief area to a altered condition.
Marks and Spencer includes creating individuals responsive of the need for modification and
refining their enthusiasm for accepting the fresh conducts of working for well outcomes.
Throughout this period, M&S effective statement and communication shows a spirited part in
getting the preferred provision and contribution of the individuals in the change
procedure(Altukhova and Semko, 2018).
Change: This phase can also be observed as the phase of Evolution or the phase of
genuine execution of modification. It includes the approval of the fresh methods of doing things.
This is the phase in which the individuals are liberated, and the real modification is applied.
Throughout this phase, suspicious arrangement, effective communication and inspiring the
contribution of persons for approving the modification is required. It is assumed that this phase
of evolution is not that calm for the M&S because of the doubts or individuals are terrible of the
significances of accepting a transformation procedure.
Freeze (Refreezing): During this phase, the individuals transfer from the phase of
evolution (change) to a much constant state which they can repute as the formal of stability. The
phase of Refreezing is the crucial phase in which individuals admit or adopt the fresh methods of
functioning or transformation, admit it as a portion of their lifecycle and create new contacts. For
establishment and highlighting the new performance or variations in the technique of working,
the M&S workers must be rewarded, accepted and delivered progressive assistances, supporting
rules or arrangements can beneficial in emphasizing the distorted methods of working.

Future Sustainability strategies of Marks and Spencer
 Sustainable strategies involves amalgamation of environmental aims, social aims and
economic aims of a business organisation and incorporation of the same in the operations
of the organisation in order to promote the growth and development of the business
enterprise in the future. In simple words, these are the strategies that caters to the societal
as well as environmental goals of the business organisation. These strategies are very
essential for an organisation in order to cope up with the dynamic environment of the
market. Like any other organisation, Marks and Spencer is also focusing on developing
sustainable strategies in order to create a positive impact in the market and to capitalise
on the same. Some of the sustainable strategies developed by Marks and Spencer in the
coming future are as follows :-
 Marks and Spencer is promoting the reduction of wastage in their production line in order
to motivate others to do the same and reduce or eliminate unnecessary waste from their
operations. This step will not only lead to the elimination of wastage but will also
increase the productivity and efficiency of the employees working in the organisation.
 Marks and Spencer is also planning to redesign and modify its current packaging into a
complete recycled one by the year 2022 in order to promote the usage of recycled
products and service. This step taken by the organisation will influence its millions of
consumers to utilise recycled products and services in their everyday life.
 The company is also working to reduce the wastage of food in the coming 5 years in
order to promote the importance of food in the society and to reduce the wastage of the
same in the society(Polyanin and Dokukina, 2016). Food is characterized as one of the
major necessities of human beings and the wastage of food is one of the biggest issues
prevailing in the society. The company will be providing its helping hands to those
individuals who are food deprived by facilitating them with the same and by promoting
the reduction of wastage of food among the general public.
 The company is also developing various strategies to reduce or eliminate operational as
well as production emissions in order to create and promote a sustainable environment .
 It can be said that Marks and Spencer is trying its best to developing innovative and
effective sustainable strategies in order to protect the company from uncertainties and
risks. These strategies will also help the organisation to gain a competitive advantage in

the target market. Nowadays, consumers have become very intelligent and want to
consume sustainable products and services in order to contribute a healthy and positive
environment(Siegel and Leih, 2018). Marks and Spencer will be targeting the segments
with this mind-set and will be catering to the same. These upcoming strategies of the
organisation will help the same in order to identify new business opportunities in the
market environment ad to utilise these opportunities in organisations favour in order to
succeed in the long run.
CONCLUSION
From the above report it has been concluded that strategic management is very important for
the organization to achieve their goals and aims. There are several method for the development
of the employees and for the organization so for the developments and growth a company should
learn all the functions of the work and they have proper knowledge about the procedures and
about the organization(Schilling and Shankar, 2019). There are change model also, this model
shows about the three stages of the employees. From the above information it is cleared that
M&S is doing great for the success to maintain their reputation and customer base in the market
and this company is able to achieve their goals and objectives.

REFRENCES
Books and Journal
Altukhova, L.A. and Semko, I.A., 2018. Strategic management of competitive agribusiness
organizations model.International Journal of Advanced Studies,8(2).pp.9-21.
Dzwigol, H., 2020. Methodological and Empirical Platform of Triangulation in Strategic
Management.Academy of Strategic Management Journal,19(4).pp.1-8.
Ethiraj, S.K., Gambardella, A. and Helfat, C.E., 2016. Replication in strategic
management.Strategic Management Journal,37(11).pp.2191-2192.
Hitt, M. and Duane Ireland, R., 2017. The intersection of entrepreneurship and strategic
management research.The Blackwell handbook of entrepreneurship.pp.45-63.
Makadok, R., Burton, R. and Barney, J., 2018. A practical guide for making theory contributions
in strategic management.Strategic Management Journal,39(6), pp.1530-1545.
Polyanin, A.V. and Dokukina, I.A., 2016. Implementation of strategic management in
agricultural organizations: problems and prospects.Russian Journal of Agricultural and
Socio-Economic Sciences,55(7).
Schilling, M.A. and Shankar, R., 2019.Strategic management of technological innovation.
McGraw-Hill Education.
Siegel, D.S. and Leih, S., 2018. Strategic management theory and universities: An overview of
the Special Issue.Strategic Organization,16(1).pp.6-11.
Teece, D.J., 2019. A capability theory of the firm: an economics and (strategic) management
perspective.New Zealand Economic Papers,53(1).pp.1-43.
Trigeorgis, L. and Reuer, J.J., 2017. Real options theory in strategic management.Strategic
Management Journal,38(1).pp.42-63.

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