This report provides a strategic marketing analysis for Marks & Spencer's potential expansion into the Qatar market. It begins with an executive summary and introduction, followed by an overview of Marks & Spencer, a PESTLE analysis examining political, economic, social, technological, environmental, and legal factors in Qatar. The report then explores various market entry options, including franchising, mergers and acquisitions, and joint ventures, recommending a joint venture as the most suitable approach. Furthermore, it discusses market segmentation and targeting strategies, and concludes with a brief overview of Porter's generic strategies. The report aims to provide insights into the opportunities and challenges of entering the Qatari market, focusing on the potential for selling shoes and other products. The PESTLE analysis is used to identify external factors that could impact the business, while the market entry options are evaluated to determine the best approach for expansion. The report's findings suggest that Qatar's stable political environment, strong economy, and high per capita income offer favorable conditions for Marks & Spencer's business venture.