This report provides a comprehensive analysis of the strategic marketing plan for Marks & Spencer (M&S). It begins with an overview of the retail industry, discussing the impact of Brexit and the COVID-19 pandemic on the sector. The report then examines M&S's organizational structure and the resources required to mitigate negative impacts. A detailed environmental analysis is conducted using the PESTLE framework, assessing political, economic, social, technological, legal, and environmental factors. Corporate and marketing objectives of M&S are outlined, followed by an examination of marketing strategy selection, including STP (Segmentation, Targeting, Positioning) and global implications. The 7Ps of the marketing mix are assessed, and the report concludes with a discussion of implementation, control, and evaluation of the marketing plan. The report aims to provide insights into M&S's strategies for navigating the challenges and opportunities within the competitive retail landscape.