This presentation provides an overview of marketing essentials, focusing on the Marks & Spencer (M&S) company. It explores the key roles and responsibilities of the marketing function, including defining strategic marketing plans and monitoring social media. The presentation details how the marketing department manages brand, ensures customer satisfaction, and relates to other departments like finance and human resources. It emphasizes the significance of interdepartmental relationships for business success and global expansion. The conclusion highlights the vital role of marketing in business growth and the importance of digital channels and effective departmental connections. The presentation is based on research and provides references to relevant marketing literature.
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