Promotional Mix Analysis of M&S: Marketing Strategies and Campaigns

This report examines the promotional mix of Marks and Spencer (M&S) and its role in achieving business objectives. The analysis covers various marketing strategies, including in-store and digital marketing. The report highlights M&S's approach to brand promotion through television, print media, social media, and its website. It emphasizes the importance of a strong marketing team in market research, product development, and customer engagement. The report also discusses M&S's loyalty programs and seasonal sales, which are crucial for customer retention and sales growth. Overall, the report provides insights into how M&S utilizes its marketing efforts to build customer relationships, expand its market, and meet consumer demands.

PROMOTION MIX OF M&S
Marketing plays an important role in an organization. It helps in building a relationship between customers and the
organization which is foremost important in an organization. The marketing function is also tasked with market research
and analysis in order to launch new product or face the competition, matching products with the customer’s needs and
wants, bring up creative and innovative ideas, setting the price of the product as per consumer's expectation, expanding
the market and business, meeting the demand of the consumers, carrying out quality check and risk assessment,
promoting the product through various promotion channels etc.
Marks and Spencer have very proficient and efficient marketing team. It
mainly focuses on the promotional practice of its brand. M&S chooses its
marketing strategy in such a way that it is aligned with its marketing
campaign with in store and digital marketing strategy. It uses television,
print media, social networking sites, mobile ads as a mode of
communication. The also has its own website to promote its brand by
providing all its products online. It also provided fashion tips to its
customers through its blog and website. M&S also promotes season sales to
its loyal customers with heavy discounts. It also runs a loyalty program
where customers get loyalty points on the basis of amount spent, which can
be redeemed on future purchases. So, these are the roles, marketing team
performs within an organization to achieve business objectives and which
are never ending.