BM461 Global Business Environment: Marks & Spencer PESTEL Report

This report presents a PESTEL analysis of Marks & Spencer (M&S), a major UK retailer with a global presence. The analysis examines the political, economic, social, technological, environmental, and legal factors impacting M&S's business. It identifies opportunities and threats within each factor, such as tax relief and government regulations (political), demand trends and technology costs (economic), customer service and online shopping (social), technological advancements and implementation challenges (technological), seasonal changes and environmental regulations (environmental), and government policies and regulations (legal). The report concludes by summarizing the key global environmental factors affecting M&S and their implications, providing a comprehensive overview of the company's external environment.

global business
environment,

EXECUTIVE SUMMERY
This report has covered case study of Marks and Spencer company who is one of the
top retailer company in UK, and they are having global presence in more than 1400 locations .
They are selling product such as clothing, home appliances and food product,. This report has
analysis PESTEL model of this company to understand global environment.

Table of Contents
EXECUTIVE SUMMERY..............................................................................................................2
INTRODUCTION...........................................................................................................................4
MAIN BODY...................................................................................................................................4
factors and key drivers of change which affect on the company.........................................4
CONCLUSION................................................................................................................................6
REFERANCESS..............................................................................................................................7

INTRODUCTION
There are some factors in the global environment which affect the business of the Marks
and Spencer company and those factors are also work as key drivers of the change (Kativhu,
Mwale and Francis., 2018). It is important for the Marks and Spencer company to analysis
those factors and drivers so company can take advantages in the future.
Background
This company was founded in 1884 by Michael marks and Thomas Spencer and the
headquarter is in UK (Guo and Iwata., 2017). M&S currently has 959 stores across the Uk
including 615 that only sell food products. This company have 8000 employees.
Products – clothing, food, home appliances
Problems and challenges
Sale of this company increase 10 percent in 3 years and company make more than 70
million profit in past 3 years. M&S have 13.5 percent shares in UK. Competitors of this
company are Macy's , Debentures etc.
MAIN BODY
factors and key drivers of change which affect on the company
PESTEL analysis
Political
Opportunities
 tax relief can be opportunity
 government screams
Threats
 Change in the tax structure can impact of the business of the Marks and Spencer and
new polices by the government can bring change in the company so it is important for
the company to aware about this factor.
Economical
Opportunties -
 Demand of the product change with the time and trends and technology as well which
become key driver of the change. It is important for the Marks and Spencer company to

bring new trends, so they can take competitive advantages, so they can become
successful in future business.
 New trends
Threats
 decrease in demand
 cost of technology
social
opportunities
 customer services plays important role for the customers this helps to solve problem of
the customers (Matsumoto and et.al., 2017). This is also key factor of change so it is
important for the company to provide quick customer services to the customers, so they
can gain competitive advantages in the market, and they can be successful in the future.
 Online shopping
Threats
 change in demand
 unsaturated customers
Technological
Opportntties
 Technology trends are also key drivers of the change management of the Marks and
Spencer should aware about it and bring new technology in their work place, so they can
increase their productions and company can take competitive advantages (Śmigielska and
Oczkowska., 2017). Without implementing new technology at the workplace Marks and
Spencer cannot be successful in their business so it is important for them to bring new
technology and take competitive advantages in the market where they are operating their
business.
 Trends in technology
Threats
 its not possible for company to implement new technology all the time.
 Costly
Environmental

Opportunities
 Environmental factors like change in the season also a key change drivers because Marks
and Spencer sells quality clothes in the market and people where different clothes
according to the season in the particular country (Nadakavukaren and Caravanos., 2020).
When it is to Hot people like to wear clothes more than but during the winter people
where clothes which can product them from the clod, and they can feel warm from inside.
It is important for the Marks and Spencer company to bring change in their clothes
according to the change in weather.
 Increase reputation in market
Threats
 affect on the products
 government restrictions
Legal factor
opportunities
 Legal factors bring change in the company when government of the country where Marks
and Spencer it operates their business bring change in their government polices then it
also affect on the companies profitability and it is important for the Marks and Spencer
to follow their rules and their all regulation where they are operating their business
(Tang and te.al., 2018). It is important or the Marks and Spencer to be aware about
those rules and regulation.
 Benefits from government
Threats
 high taxes
 Low interest
CONCLUSION
As per the report has been cover case study of Marks and Spencer company and it has
been concluded global environmental factors which can affect the company and bring change.
This report has been provided opportunities and threat of those factors as well.

REFERANCESS
Book and journal
Kativhu, S., Mwale, M. and Francis, J., 2018. Approaches to measuring resilience and their
applicability to small retail business resilience. Problems and perspectives in management.
(16, Iss. 4). pp.275-284.
Śmigielska, G. and Oczkowska, R., 2017. Retailers’ responsibility towards consumers and key
drivers of their development in Poland. Administrative Sciences.7(1). p.3.
Guo, J. and Iwata, H., 2017. Risk assessment of triclosan in the global environment using a
probabilistic approach. Ecotoxicology and environmental safety.143. pp.111-119.
Matsumoto, S. and et.al., 2017. Authentication challenges in a global environment. ACM
Transactions on Privacy and Security (TOPS).20(1). pp.1-34.
Nadakavukaren, A. and Caravanos, J., 2020. Our global environment: A health perspective.
Waveland Press.
Tang, W. and te.al., 2018. Pyrethroid pesticide residues in the global environment: an
overview. Chemosphere.191. pp.990-1007.