Marks & Spencer's Expansion into the Shoe Industry: A Business Project

Desklib provides past papers and solved assignments for students. This project analyzes Marks & Spencer's potential in the shoe industry.

MANAGING A SUCCESSFUL BUSINESS PROJECT

Table of Contents
INTRODUCTION............................................................................................................................. 2
PART-1........................................................................................................................................... 3
P1............................................................................................................................................... 3
P2............................................................................................................................................... 4
P3............................................................................................................................................... 8
M1............................................................................................................................................10
REFERENCES.................................................................................................................................11
1

INTRODUCTION
The consistently growing need of comfortable shoes among the different age groups has led to
the various opportunities for the companies. There are several kinds of elements that are
responsible for driving the growth of the market in the current scenario. They are burgeoning
need of the designer shoes, the increment in the per capita income in different regions of the
developed and developing economies. This has resulted in the shift in the companies like M&S
who general supplies the clothing apparels towards the shoe industry.
Marks & Spencer is the well-known leading British multinational company founded in the year
1884. It is a public limited company functioning in the retail sector that is headquartered in
London, United Kingdom. The key specialization of the company is in facilitating with the
products and services such as selling clothing, home products and luxury food items. The total
amount of the revenue generated by the company until the year 2017 was estimated to be
£10.622 billion (Torns and Zhang, 2016). The company has over 84,393 employees serving
consumers all across the globe.
2

PART-1
P1
PROJECT STATEMENT
The statement of the project is to assess the influence of the growing shoe industry on the
Marks & Spencer.
AIMS AND OBJECTIVES OF THE PROJECT
 To understand the requirement of M & S regarding its introduction in the shoe industry
 To evaluate the influence of launching a new shoe range in the market on M&S
 To assess the market conditions of M & S in order to target the huge consumer base at
the London fashion week
 To assist with the competitors so that risk and challenges faced by the company can be
minimized
3

P2
PROJECT MANAGEMENT PLAN
SCOPE OF THE PROJECT
The robust growth has been observed in the fashion industry along with the rising demands of
the improved footwear all around the globe. It has been expected that large scale production in
different regions of the globe will boost the footwear market. In the case of the global market,
the high CAGR in the forecast period will also be forecasting various opportunities for the
market players (Scott and Walker, 2017). The better outcomes can be attained with the
investments in the research and development in the footwear market.
PROJECT TIME AND COST MANAGEMENT
The project is most likely to take the time span of over 20 weeks so as to fulfil the objective of
completing the product before it goes to the London fashion week. The estimated cost of the
project will be £140 billion inclusive of all taxes (Brauner et al., 2015).
QUALITY MANAGEMENT
The quality of the footwear is maintained by providing the suitable training to the employees so
that their skills are enhanced. This will result in the increment in the creativity and productivity
of the workers with the attainment of the competitive advantage.
4

COMMUNICATION PLAN
Stakeholder Data Technique Time Sender
M&S Senior
management
Project
Development
Information
documentation
Fortnight Manager in
charge
Investors The implication of
the trade and
finance
management
Meeting Monthly Project
planners
Staff members Agreement
evidence
Meeting and
emails
Weekly Management
Vendors Scheduling Email and
telephone
On a daily basis Purchasing
and marketing
team
5

RISKS
Risk ID Statement
Of Risk
Probability Influence Score Response
Scop
e
Qualit
y
Schedule Cost
1. Variation in
the trading
policy
0.2 0.7 0.3 0.4 0.5 0.065 The need for an
improved
communication
plan
3 Challenges in
Globalisation
of trade
agreement
risk
0.2 0.1 0.4 0.5 0.6 0.045 Effective resources
4 Operational
risk
0.7 0.6 0.9 0.3 06 0.356 lower wages
require to be
minimised
6

5 Financial
risks
0.6 0.5 0.1 0.4 0.3 0.360 Budgeting
RESOURCES
The key resources that are required for this project are human resources that are linked with
the understanding of the opportunities and problems caused due to financial resources
(Hannington, 2016).
7

P3
WORK BREAKDOWN STRUCTURE
s.
no.
Particulars Start date End date Time
duration
1 Planning stage 12th
December
2018
25th December
2018
2
2 Designing of aims and objectives 26th
December
2018
2nd January
2019
1
3 Assessment of the data 3rd January
2019
9th January
2019
1
4 Development of the Gantt chart and
WBS structure
10th January
2019
16th January
2019
1
5 Collection of data 17th January
2019
30th January
2019
2
6 Application of the collected data 1st February
2019
13th February
2019
2
7 Documentation 14th February
2019
20th February
2019
1
8 Assessment of the overall study 21st February
2019
27th February
2019
1
9 Execution 28th February
2019
3rd March
2019
1
8

GANTT CHART
Undertakings 1-2
week
3-4
week
5-6
week
7-8
week
9-10
week
11-
12
week
13-
14
week
15-
16
week
17-
18
week
19-
20
week
Focus group
Aims and
objectives
Secondary
research
Meta-analysis
Primary research
Quantitative data
analysis
Founding
outcomes
Recommendations
Estimation
9

M1
MILESTONE PLAN
10

REFERENCES
 Brauner, Y., Dourado, A.P. and Traversa, E., 2015. Ten Years of Marks &
Spencer. Intertax, 43(4), pp.306-314.
 Hannington, T., 2016. How to measure and manage your corporate reputation.
Routledge.
 Scott, P. and Walker, J.T., 2017. Barriers to ‘industrialisation for interwar British
retailing? The case of Marks & Spencer Ltd. Business History, 59(2), pp.179-201.
 Toms, S. and Zhang, Q., 2016. Marks & Spencer and the decline of the British textile
industry, 1950–2000. Business history review, 90(1), pp.3-30.
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