Strategic Analysis of M&S: Development, Leadership, and Sustainability

This report provides a detailed strategic analysis of Marks & Spencer (M&S), a British multinational retailer. It begins with an introduction to M&S, outlining its mission and core business areas, which include clothing, home products, and food. The report then delves into the information relevant to M&S's strategy, highlighting its market position, revenue streams, and focus on employee retention and quality. It examines the methods of development, particularly M&S's online services and its partnership with Ocado for food delivery, analyzing the impact of these strategies on its internal and external environment. The report further explores the leadership styles at M&S, including transactional, transformational, and situational leadership. It then examines strategy implementation using change management models, such as the Change Kaleidoscope Model, and discusses the importance of strategic management in the context of M&S's high-end pricing strategy. Finally, the report addresses the strategy regarding the future sustainability for M&S, focusing on initiatives related to employee engagement, product development, and environmental sustainability through Plan A, concluding with recommendations for future growth and competitive advantage.

Strategic Management

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
1: Information about the M&S relevant to its strategy................................................................3
2: Methods of Development.........................................................................................................4
3: Leadership style at M&S.........................................................................................................5
4:Examine the strategy implementation at M&S using change management modals.................6
5:The strategy regarding the future sustainability for M&S........................................................9
CONCLUSION ...............................................................................................................................9
REFERENCES..............................................................................................................................11

INTRODUCTION
Mark & Spencer is British owned company with its headquarter in London. M&S visions
is to satisfy the customers requirement and its main mission is to provide quality products. M&S
done its main business is retailing in clothing and home products, food materials, also own its
bank. In this report, the information relevant to strategy along with its strategic tools to
examine the method of development by M&S. The leadership style that follow in M&S or
management models to evaluate the strategy implementation. Lastly, the future sustainability
or recommendations for M&S will be elaborate.
1: Information about the M&S relevant to its strategy.
Marks and Spencer is leading multinational company in UK as well around the world.
The company also has large market history in UK market. There are 1000 stores located in UK
market and 400 stores located in worldwide. The company have employees around 74
thousands among this majority of employee are females working in various stores. M&S
revenue is retailing with clothing and food, and later they have greater segments in food with
6,028.2 furthermore shopping online delivering grocery through having partnership with
Ocado. The firm have main focused on employee retention along with that implement the
culture of excellence which further stabilized their reputation having proper quality of products.
Sometime company enables to develop a firm while by attracting more customer and greater
satisfaction in elements (Kyrylov and et.al., 2020). Company has high end of customer for
clothing as well as in food segments, moreover they are willing to pay them at having premium
price. On lower end, the price of buyers are so sensitive and M&S will stand up in high risk of
losing market share to organization while by offering similar price of products. The industry in
which company operates they have to keep some innovation line for changing customer

performance. In clothing and home products company have huge amount of profits 3209.1
dollar, but highlighting company stores in cities had struggle due to pandemic, sales down with
52% compare 24% of reduction in retailing park. M&S recorded for having better reputation
with the development of quality of products, innovation while by adopting advance technology.
Offering reasonable price to customer who have value of money.
2: Methods of Development
Marks and Spencer offering online services to their customer and dealing with Ocado.
For launching plan online services they are required to pay 1 billion for food delivering.
Company has taken replacement from Waitrose and started dealing with Ocado as key partner
and purchasing vans, lorries and various distribution centre for online delivering business. M&S
have completed years while offering food delivering along with known for its quality. They have
developed more in food mall after more sales in clothing and home products. As stores become
reliant in delivering food products furthermore make them strong for their developing internal
as well external environment (Lavorata and Sparks, 2018). Ocado has tie up M&S for providing
their customer food delivering as per their demands and needs. Company continuously offering
the best experience to customer in buying clothing, home products as well. In dealing with
online food products company has benefits from their customer satisfaction, and they have also
used various strategies for making their company more developed. John Lewis partnership with
Ocado has done nearly about 10 years in supplying goods. Previous years Ocado has launched
software for operating their business online.
The partnership was first announced in February 2019 and M&S acquired half of
retailing business to Ocado, and they are selling them with Ocado.com websites. New things
company furthermore have started investing more investment in advance technology operation
around the world. In delivering online food products they have build up them in various stores
globally and company chosen Ocado for making their services better in which they think that
could help them in developing more with different sectors. Before only two weeks companies
have also announced about 7000 of jobs for their employee in upcoming across next three
month in management along with stores levels. The retailers also said that dealing with Ocado

that has reflected to online shopping in Covid-19 (Bajgai, 2018). They have introduction to
advance technology due to having this partnership with Microsoft which has to decrease the
layers in management and mainly lead to support departments.
Strategies management is must be important for M&S as they offer high price of
products and services to customer. As they also reduce price of goods at time of customer
recession and want to buy that products at low prices. The company cover their strategies
among rich peoples so by that people must be followed low competitive advantages. M&S
trading more in 30 countries and having more than 300 stores in UK only. In diversifying with
huge amount of challenges in online food delivering business plus acquired very deep pockets
(Sabanoglu, 2020). Ocado and M&S conformed to have leading partnership for selling their food
or grocery products effectively and efficiently. Around 750 billion company have invested in
Ocado for supporting their smart platforms that assists in running their e-commerce business
globally. Over 18 years of completing with brand M&S has near about 6000 consumer for food
items moreover Ocado range products with own label as they are making big name of brands.
Companies are acquiring more strategies for being more development with having various
countries in agreement to delivering food products as well other grocery goods selling with low
pricing discrimination.
3: Leadership style at M&S
Leadership means leaders which make control over their team and prepare set of
expectations while having some strategic. It is also considered as method in providing direction,
implementing plans and motivating peoples. Their different styles in performing tasks along
with that they also need to handle over members. Here are some different leadership styles of
M&S-
Transactional leadership
It is style part of leadership' that help in focusing the supervision of M&S with having
the best performance of members (Gupta and Gentry, 2018). In these leaders of company have
main focused on tasks and using rewards towards their members for having better achieving
goals. While having punishments and rewards system, these leaders are able to follow for

motivating their employee as short term. Steve Rowe and Archie Norman possess for using this
leadership style in their business because these can occur a person to take an imitative in
making their contacts with other person in organization for main purpose of exchanging value
things. Leaders use a model of exchange with giving rewards for the best performance and
positive outcomes can be their in organization.
Transformational leadership
This style helps in M&S to identify their changing, vision to guide them along with that
executing to change them. This leadership also encouraged to their motive and innovative plus
created changed that helps company for more growth. M&S owners Steve and Archie
behaviours that can causing in inspiring along with following which make capabilities among
their employee. This leader in company enhance their job motivation. Morale plus performance
through having variety of mechanism that easily included the connecting of self project as well
collect identity of organization (Galli, 2019). Transformational leaders help in M&S for
developing their employee growth, motivating them furthermore creating change that could
help them more in shape for future achievements. Leader in this style are strong in adopting
any different situation as well more self manage in working with leading team members.
Motivation can be inspired more in completing work in reasonable goals for following them and
within their organization.
Situational leadership
It means those leaders who give ideas and take decision at proper time if M&S are
facing some problems they this leader or manager could help them in making proper decision
with their team members. These approaches help Steve and Archie company for avoiding any
conflicts and there are many ways for working against situation along with maturity level in
determining the most effective given at any time. Therefore, giving consideration to social
situation complexity furthermore acting in various roles for having the best outcomes who can
easily contribute ultimately (Wright, 2017). M&S if facing any situation than this leadership
style assists them for avoiding any situation regarding their products, and they can take as
decision in problems. M&S companies employee are facing many issues towards their online

products than companies needs to take help of situational leadership. Those leaders are very
quick for taking decision in any difficulty problems or team members also as working stores.
4:Examine the strategy implementation at M&S using change management modals.
Change management is the process through which company need to improve its
performance and address key issues. Almost all organization are undergoing some changes and
on their own ways.
Change Kaleidoscope Model is focus on the design choices and that need to be made company
about show changes should be implemented. Is made the suggestions on choices of design and
that is based on the nature of change. It involves the six categories that includes :
Change Path
If M&S is looking for the total transformational in an incremental method than this is
the best way to implement.
Change Start Point
This defines where in the M&S wish to initiate the change. Most of the changes in
majority of cases is approved by top authority.
Change style
This is based on the approach on which the management at M&S and change team in
their interaction during the process of change. Various styles will be appropriate in various
stages in the change process (Claxton and Kent,2020).
Change Target
If M&S is planning to make the changes in their target than its should consider that
various target will need different types of interventions and need different time also in order to
implement.
Change Roles
The various roles in the M&S that are needed to initiate and implement as well.
Various people can play different roles like projects teams, staff or line managers.

5:The strategy regarding the future sustainability for M&S.
There are many strategies that M&S follow in order to retain longer in the marketplace
and need to assure that they are making the efforts to be more sustainable. There are some
initiatives out there that are adaptable for M&S in their management, and they implement in
next four to five years. Companies want to work with their people in business for having better
supply chain which have to most care about customer. In plan A have some focused area such
as for people are diversity, engagement of community, access for improving employee,
accessibility moreover improve workers in working as supply chain in company. Products are
being more developed in their upcoming plan and introduced many other products and
services. In products, they have such area which are required to be focused reducing food
waste, health as well nutrition, welfare of animals, providing sustainability of raw material and
farming standards can be changed in their plan A report. That could be more important
strategies in making their goals and objective easier to achieve (Paul, 2020). Planet driving
down to have green house, reduce, reuse and recycle their waste material from factory. They
are sourcing for caring planet and focused on some area that are to be more developed such as
zero wasting, reusing and recycling their packaging. Sustainability development must be
required for company to make their products and services much better than other companies
so that they can easily attract more customer and satisfied them while by having the best
competitive advantages. In last few months plan A operating new structure for quick delivering
and coordinated response in making their crisis better. The new plan A set new targeted that
will might be help ion changing their sustainability aspects in future for M&S. Good progress of
work can be made with having 77% of packaging widely recycling along with this internationally
investing to continuous energy in efficiency of stores. In future sustainability of M&S will be
increased and it will provide more opportunity to the company. Marks & Spencer use Plan A
strategy in which they try to build more success full business in upcoming 10 years (Sustainable
Life Media, 2017). This strategy help and support 1000+ communities and it also helps
environment. Plan A 2025 will help Marks & Spencer to became more sustainable and it also
creates positive environment this strategy of M&S will collaborate with others and also create

some changes which are good for customer and industry. Company also try to make their
products from the using 25% recycled material so that it will be beneficial for the environment
and nature.
CONCLUSION
The report summarized about the information regarding the M&S in the context of
strategy that its applies in their management so that it become successful over the years. Then
the report elaborated leadership styles and how it brings growth in organization or its effect it
decision-making and how a company should select the leadership styles as per the situation
arises. In the next content of report, the sustainability explained and how business should need
to focus more on sustainable products so that it didn't harm the overall environment by
adopting various methods of sustainability. Further, the report summarize the management
change modal of McKinsey 7-S and how an organization is used in their management so that it
improves its business as per those seven strategies that this modal focus.
Recommendation
In M&S company heating the business daily to daily and income of people are
decreasing day to day so for this they have to prepare more strategies' management in business
that could help them more developing. The company maintaining their position in top 10
among their competitors. While having more innovation in technology as well as with some
other products company needs to be more build up along with take care about environment
which can be important part for them. Profit margin can be more increase by keeping their
products price low than any other brands at marketplace. M&S has become more eco-friendly
with their products and services which they are providing to their customer. While having
business online with partnership Ocado company can reached out for achieving more goals as
per their requirement in earning profits. Company could complete better with having various
strategies in management' and they might be easy for M&S employee to understand. Customer
will also get more satisfaction with their eco-friendly products and make their fulfilling in using
goods. Online food and grocery delivering help their customer, meanwhile to their clients who

willing to buy M&S products. Innovation in online shopping can make their customer more
happy along with make place in market position.

REFERENCES
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Galli, B.J., 2019. Comparison of Change Management Models: Similarities, Differences, and
Which Is Most Effective?. In R&D Management in the Knowledge Era (pp. 605-624).
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Hussain, S.T. And et.al., 2017. Transactional leadership and organizational creativity:
Examining the mediating role of knowledge sharing behavior. Cogent Business &
Management.4(1). p.1361663.
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Mediating role of leader-member exchange. Journal of Management Development.
Kyrylov, Y. and et.al., 2020. Formation of Enterprise Management Strategies and
Entrepreneurship Training.
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