This report provides a comprehensive analysis of retail trends, specifically focusing on Marks & Spencer (M&S). The report begins with an introduction to the retail sector and the methodology used for data collection, which primarily involved secondary data analysis. The main body of the report delves into current trends in retail, such as the increasing focus on online shopping, evolving customer needs, the importance of innovation, the entry of new market players, and the growing role of technology. It then offers a detailed analysis of M&S, examining its products and services, value proposition to customers, store network, banking and energy services, innovation, and sustainability initiatives. A SWOT analysis of M&S is presented to evaluate its strengths, weaknesses, opportunities, and threats. The report concludes with strategic recommendations for M&S, focusing on pricing strategies, marketing, efficiency improvements, and innovative approaches to maintain and enhance its market position. References used are also provided.
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