This presentation provides a business plan for 'The Bake Whisperer,' a bakery operating in London, UK. It includes an executive summary, introduction, and detailed sections on the business details, macro-environmental overview (PESTLE analysis), market and industry analysis (Porter's Five Forces), competitor analysis, marketing and pricing strategies (STP model), and an operational plan. The plan covers the bakery's mission, vision, products, and services, along with a SWOT analysis to identify strengths, weaknesses, opportunities, and threats. Key strategies for gaining a competitive advantage are discussed, and the presentation concludes with references and a thank you. Desklib offers similar solved assignments and resources for students.