Business Plan Presentation: The Bake Whisperer, UWL MS5LB55O Module

This presentation provides a business plan for 'The Bake Whisperer,' a bakery operating in London, UK. It includes an executive summary, introduction, and detailed sections on the business details, macro-environmental overview (PESTLE analysis), market and industry analysis (Porter's Five Forces), competitor analysis, marketing and pricing strategies (STP model), and an operational plan. The plan covers the bakery's mission, vision, products, and services, along with a SWOT analysis to identify strengths, weaknesses, opportunities, and threats. Key strategies for gaining a competitive advantage are discussed, and the presentation concludes with references and a thank you. Desklib offers similar solved assignments and resources for students.

Business plan

Table of Content
 Executive summary
 INTRODUCTION
 MAIN BODY
 The Business detail
 Macro-Environmental Overview
 Market & Industry Analysis

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 Competitor Analysis
 Marketing & Pricing strategies
 Operational plan
 CONCLUSION
 REFERENCES

Executive summary
This report includes a business plan in which a new business of bakery is going to be
operated in food industry and in relation to this different aspects of the study will be explained.
For operating the respective business, there will be internal and external environmental analysis
that influence the business performance. Moreover, there will be analysis of market and industry
along with marketing and pricing strategies that will help the business in gaining competitive
advantages over competitors in market.

Introduction
Business is an organisation in which people do
their task together for the purpose of attaining the common
objectives of earning and maximising the level of profits
by satisfying the customers needs and wants. Business
plan is an important written report that gives an
explanation and an overview of the future of a business. It
describes the business strategies and key goals that are to
be achieved within the organisation (Finch, 2019).

The Business detail
In this presentation, The Bake Whisperer is operated as a bakery
in the respective industry in London city of United Kingdom. The mission
of the organisation is to provide distinct variety of food products with
superior quality to potential customers. The vision of The Bake Whisperer
is to enhance the level of profitability and customer loyalty. This is a small
business enterprise and will have employee size of 15 staff. The products
and services of the respective organisation will be breads, biscuits, cakes,
pastries, cookies, muffins, pizzas, snack cakes, etc.

Macro-Environmental Overview
The overview of macro-environment can be conduct through a framework of Pestle Analysis. This tool
helps an organisation in analysing the influence of macro-environmental factors that impacts the operations of an
industry and also facilitates in understanding the influence of trade dynamics on performance of business. The
Pestle Analysis of The Bake Whisperer is discussed as under:
 Political factors: Within United Kingdom, COVID-19 is a major factor that can impacts the business
operations of respective organisation. Due to this pandemic situation, political system of UK and government
has made certain guidelines like social distancing, sanitizing and many more. Therefore, business of bakery
can be negatively impacted if it does not adhere regulations and policies framed by government and can be
penalised for doing this.

Market & Industry Analysis
The analysis of market and industry can be done through of model of Porter's Five Forces. It is a tool
that facilitates a business in ascertaining its internal strengths and weaknesses that helps in creating new
strategies to expand the profitability level within firm. The Bake Whisperer should use this kind of framework
as it would assists this business in analysing the influence of different forces of this model on functioning of
bakery (Jukova, Ilina, and Zotova, 2019).
 Threat of potential new entrants into industry: If there are less barriers on restrictions, then it
would be convenient for any new entrant to take entry into the market. Therefore, there is a high threat of
potential new entrants into industry for The Bake Whisperer because new entrant can bring innovative
products and related services that can capture a large number of customers within the market.

Competitor Analysis
The Competitor analysis is a tool that helps in assessing the strengths and
weaknesses of the rivalries that are actively participating within the market-place. There
are different competitors of The Bake Whisperer within United Kingdom like Baltic
Bakehouse, Margot Bakery, Nova Bakehouse and many more at a large scale (Mariani,
Bartoloni, and Morelli, 2019). In order to gain competitive advantages over these
competitors in the market, the respective business should frame its marketing strategies
that would facilitate the firm in maximising the volume of sales and associated profits.

Marketing & Pricing strategies
Marketing strategies are the methods through
which a business differentiates its products and services from
its competitors by making concentration on their strengths
and weaknesses for providing products and values to
customer-base at superior quality. For understanding
marketing strategies and identifying target market, a model
of STP is going to be used in context to The Bake Whisperer.

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Pricing strategies are methods that are used to establish
the best prices for a particular product or service, it helps the
business in deciding prices to earn and maximise the level of
profits and values of shareholders while considering market
demand and consumer. There are various pricing strategies such
as cost plus pricing strategy, penetration pricing strategy,
psychological pricing, skimming pricing, etc (Rose, 2021).

Operational plan
It is the process of planning strategic objectives and goals to technical
goals and objectives. Operational plan is the basis for as well as justification of an
annual request of operating budget. It outlines the key goals and objectives of a
business and states the process to reach out to them (Tipu, 2019). The operational
plan for The Bake Whisperer includes sales forecast, budget, situational analysis
and distinct promotional strategies.