MS5LS55O - Business Development: Treasured Shop Retail Business Plan

This presentation provides a pitch for the enterprise and development of a new business, focusing on a retail clothing shop named 'Treasured Shop'. It identifies market needs, customer demands, value proposition, target customers, and the revenue model. The presentation highlights the need for stylish and trendy clothing at affordable prices, targeting the younger generation through digital media. It discusses the UK retail industry's competitive landscape and the shortage of comfortable, reasonably priced clothing. The 'Treasured Shop' aims to fill this gap by offering products for both summer and winter seasons, utilizing a marketing mix strategy. The revenue model includes ad-based, affiliate, direct sales, and freemium approaches. The presentation concludes that thorough market research and strategic planning are essential for understanding and meeting customer needs effectively. Desklib offers a range of past papers and solved assignments for students seeking further assistance.

ENTERPRISE AND BUSINESS
DEVELOPMENT

TABLE OF CONTENT
• Introduction
• Market Need
• Value Proposition
• Target customers
• Revenue Model
• Conclusion
• References

INTRODUCTION
• The presentation aims to present the pitch for enterprise and development of a new
business. In order to developed and look for establish a firm in current market, there is
requirement of all the necessary areas to be acknowledge by the entrepreneur
(Bernhardt, 2017). This presentation will developed a business idea in retail industry
to open a clothing shop name as “Treasured shop”. For that instance, there will be
identification of market needs, customer demands, value proposition, target customer
and revenue model.

CONTINUE.
• Objectives:
 To provide stylish and trendy look which are not yet easily available in the market.
 To be a global provider of fashionable clothing through digital media.
 To Create a recognisable brand name.
• Mission: To make the world stylish as well as full of comfort which gives confidence in
younger generation.
• Vision: To achieve high sustainable growth by being responsible towards market.

MARKET NEED
• UK retail industry is highly competing and giving value in the global world. Retail
industry is facing shortage of comfortable clothes in low price range.
• As there are many brands who serve best quality products which are not affordable by
middle class generation.
• The market require technological presence and trendy apparels which will add a great
look on occasion and give money worth value.

VALUE PROPOSITION
• Treasured shop will provide products for both summer and winter season. By applying
model of marketing mix which include decision for all product, price, place an d promotion:
• product:
• Price:
• Place:
• Promotion:

TARGET CUSTOMERS
•Target customer: the business needs to target the potential market which will be the key customers
(Douka, 2020). These customer must be identified effectively as per their needs, wants, income and
many others factors by applying STP approach.
•Segmentation: The Treasured shop will segment customer as per their gender and income level.
These are the most key factors which influence in their product strategies to achieve sales target.
•Targeting: the main target customer are younger generation of treasured shop. They will engage
highly in adopting fashion and clothing
•Positioning: the business treasured shop will position its brand through applying scorecard and
brainstorming strategies

REVENUE MODEL
• This model will help in analysing how does the new business will Crete
revenue (Pereira, 2019). Therefore, treasured shop will use following
elements of model which are described below:
• ad-based revenue model:
• affiliate model:
• direct sales:
• Freemium model:

CONCLUSION
• The presentation has concluded that business require a lot of strategies and
market research about market needs. This will take proper time and strategies to
analyse what customer wants and serve them the best products. The presentation
has concluded that, people are looking for stylish clothing but at reasonable
price.

REFERENCES
• Bernhardt, S.M., 2017. Strategy Analysis and Business Plan for Red Barn Farm (Doctoral dissertation, The
College of St. Scholastica).
• Brito, Í.M.D., 2020. Business plan for travel with: a started-up company for a tourism social
platform (Doctoral dissertation).
• Douka, A., 2020. Business plan on an innovative idea with high-growth potential.
• MARCHESI, A., 2019. Business plan design for resilience management products and services.

Thank You