MSc Data Driven Decisions for Business: Bangle Company Analysis Report

This report provides a comprehensive analysis of data-driven decision-making within the context of the Bangle Company. It begins by establishing the significance of digital marketing and e-commerce in the current business environment, emphasizing the importance of strategic approaches and the adoption of online payment methods. The analysis section presents sales data from the years 2018-2020 across different countries (Japan, UK, and USA), product categories (bracelets, rings, necklaces, accessories, and hair bands), and marketing investment periods. Key findings include the bracelet being the most popular product overall, and the impact of a marketing campaign on sales volume and value. The report highlights the increasing sales of bracelets in the UK, the decreasing sales of hair bands, and the need for country-specific marketing strategies. The conclusion summarizes the impact of the marketing campaign, recommending technological advancements for data collection and analysis, as well as a focus on the profitable products like bracelets. The report suggests the collection of additional data, such as profit margins and cost per unit, to enhance decision-making. The report is a student contribution, published on Desklib, a platform that provides AI-based study tools for students.

DATA DRIVEN DECISION
FOR BUSINESS

TABLE OF CONTENTS
A) Context...................................................................................................................................3
(B)...............................................................................................................................................4
ANALYSIS......................................................................................................................................4
CONCLUSION..............................................................................................................................11
NEXT STEP: USE OF ADVANCE TECHNIQUES....................................................................12
REFERENCES..............................................................................................................................15

A) Context
The most of the trend has been gone over the internet and with use of the digital medium.
This is a significant change that is associated with the business environment and the corporate
sector company belong too. The business environment has been transformed immensely that
could allow the business entity to expand and transform the whole business operations. Digital
marketing can be the latest associated trend with the Bangle Company business operations. This
is a trend that support and favour the company to approach all business practices in the most
professional way possible (Anton and Nucu, 2020). It is very significant for the business entity to
strategically approach the business functions of the company. This has been identified that the
organisation needed to adopt all such changes in the best way possible so that best level of
business growth and development possibilities could have been entertained by the company. The
digital marketing and the e-commerce is the latest trend associated with the market that is also
consumed by the Bangle Company in against to deliver the business objectives of the
organisation.
Also the trend of the business environment is associated with the online payment mode.
Digital currency has been widely associated with the business transactions entertained by the
organisation. This demonstrate that the digital currency allow the customers to avoid cash
transactions and approach the cash less mode of trading. This is a latest trend part of the business
environment especially after the pandemic of covid 19. The pandemic could enforce certain
trends and latest practices that could favour the organisation to approach some of the various
functional practices to achieve the overall business objectives of the business entity. The online
payment facility could favour the target customers of the organisation to take an advantage
related to the better customer satisfaction in against to acheive the best level of growth
opportunities in the market (Li and et.al., 2019). The current trend of the market is also belong to
the fact that the business environment is very volatile that could offer plenty of amount of
luxuries and amenities. This is ascertained that the immense level of growth and scope available
with the business environment could empower the Bangle Company to approach the best
possible growth facilities and opportunities related to the business environment. It is also
identified that the current or the latest trend of the business environment is also related to the
search engine optimisation like practices. All these facilities and practice could empower the

organisation in enhancing the development and growth oriented facilities and opportunities to
maximise the growth possibility of the organisation in the target market by taking up the
competitive advantage in the respective sector of business environment.
(B)
Business analysis is a practice used by the company in business environment that is about
to assess and analysis the entire situation. This is all about interpreting the data and various
information associated with the market and business situation. Business analysis is a process of
assessing the figures and data related to business operations and practices part of the business
environment. This is a strategic choice available with the company that demonstrate about the
level of business outcomes company could derive out of the business operations entertained by
the company. The approach of business analysis is about the sales and profitability figure part of
the business entity. The use of business analysis is such that Bangle Company get to develop the
proper planning so that company can identify the best suitable strategic choice that can derive the
best possible results against adopting various business strategic choices (Abdulahi and et.al.,
2017). This practice allows the company to evaluate the strategic planning with support of
statistics and data regarding the performance of company. This is also about to judge the
identified strategic choice in such way that company get the proper profit making opportunities
in against of adopting the right strategic choices. The business analytic is a practice consumed at
each level of operation management whether there is a planning stage, implementation and the
control stage of the strategic management. At all level this practice is used so that company get
to adopt and generate the best suitable outcomes against the business strategies are adopted by
the company. This can certainly indicated that the business venture require to use all these
modern practices in order to meet up all different business objectives associated with the
company.
ANALYSIS
for the year 2020
Country Japan UK USA
Bracelet 400899 1763551 2232966
Ring 130229 133415 132146
Necklace 726981 189190 663376
Accessory 207402 144828 389136
Hair band 2666921 28442 423813

With the valuation of the data assimilated it was evaluated that bracelet is the most selling
product. But in case of Japan the hair band was actually the most selling product as compared to
the other product. Whereas in the other two countries these sales off hair band is very low.
Sales volume after the marketing investment
Month Bracelet Ring Necklace Accessory
Hair
band
before
investment 564 73 72 38 21
after
investment 1514 131 94 47 14

With help of the above information and scenario provided it was seen that the investment
in the marketing was done in the 5 month of 2020. Hence, with comparison of the series value
before the investment and after the investment highlighted huge impact on all the product except
for hair band. the reason underlying this part was that before the investment is sales volume was
low. But after the investment the sales volume of the product increased exceptionally but not in
case of hair band. there was a drastic change in the sales volume of bracelet that is before the
investment it was only 564 but after the investment it increased to 1514. Where as the hair band
was a product which had very low sales and resulted in negative outcome. Before the investment
the sales volume of hair band was 21 but after the investment it is decreased to 14. Hence it can
be stated that the herb and cannot be much promoted and it is beneficial for the company to stop
manufacturing the product.
Sales value after the markeitng investment
Month Bracelet Ring Necklace Accessory
Hair
band
before
investment 430957 43322 79414 55928 16980
after
investment 1332594 90092 109776 88901 11462

Further with the valuation of the sales value of the different products before and after the
investment it was seen that after the investment the sales volume has increased to a great extent.
This is particularly because of the reason that after the marketing investment more of the people
have attracted towards the company and it’s protect and due to this the interest of consumer has
increased towards the product and services of the company. But the hair band is the only product
whose sales volume has decreased after the investment in marketing. Hence with this it can be
stated that it is not beneficial to continue with the brand product because even after high
investment and marketing the product has not improved its sales. In addition to this it is also
advisable to the company that they must focus on bracelet as it is the most popularly selling
product of the company which has seen a great increase in the sales volume.
Sales volume of different products of UK in 2020
Product Sales volume
Bracelet 2078
Ring 204
Necklace 166
Accessory 100
Hair band 35

With the above calculation it is clear that the sales volume of the different products of UK for the
whole year 2020 is discussed above. With graphical representation it is clear that bracelet is the
single product which has the highest selling capacity.
Total sales volume and value of bracelet from 2018- 2020
Bracelet 2018 2019 2020
Total sales volume 1174 1584 2078
Total sales volume 892900 1223643 1763551
with the help of the year wise comparison of the sales of bracelet it was evaluated that in the year
2020 the sales were maximum. the sales volume in 2020 was 2078 whereas in 2019 it was 1584.

Hence it can be stated that after the marketing investment is sales of product have increased
gradually.
Total sales volume and value of hair band for the year 2020
month Sales volume Sales value
1 3 £3,285
2 6 £6,945
3 8 £3,445
4 4 £3,305
5 2 £1,219
6 - £0
9 6 £4,540
10 1 £1,795
11 2 £1,720
12 3 £2,188
Further with the analysis of the product have and it was analysed that the sales of the product has
even decreased after the investment and marketing. Thus with this it can be stated that every
consumer is not liking the product then the marketing of the product also not affects them and
they will not buy the product.
Country wise chart of all the three coutnries involving all the products

With help of the country wise comparison of all the products for the year 2020 was analysed that
in UK and USA the maximum selling product was the bracelet. Where the maximum selling
product in Japan is in against of this was hair band. This simply means that the product selling is
based on the awareness of the consumer relating to the product and the marketing strategies of
the company.
CONCLUSION
Impact of Marketing Campaign over the Bangles sales performance in UK
The marketing campaign put positive impact over the sales of the bangles in UK but it
puts negative impact over the sales in Japan. From the data, it is clearly analysing that the sales
volume and sales value of the bracelet in the year 2018, 2019 and 2020 is increasing in the UK
market. This means that the marketing campaign of the Bangles company in the UK provide
them sales and growth opportunities. It is because without marketing campaigns sales will not
able to move at the upward trend as the customers are not aware about the Bangel company
products. This campaign helps the Bangel companies of UK to increase their customer base and
because of this sales improvement the companies can also reallocate the funds for the digital
marketing campaign.
With these marketing campaigns, the Bangle company are also able to analyse the
behaviour of the consumers and their taste and preferences. Because of the campaign, the
customers get to know about the company existences and their product quality because Bangles
are the products which is basically used by every girl and women around the world. This also

provide the company with an opportunity to make changes in their Bangles and Bracelets design
so that large number of customers will attract their products. This campaign helps the company
to know that their products have huge demand in UK and USA but not much demand in Japan.
So, to make presence in the Japan the Bangle company need to incorporate new products such as
Hair band (Mukorombindo, 2017).
Recommendation on Analysis Improvement
It is recommended to the company that they must use the technologies for collecting and
analysing the data of the different countries and their subtype products details. It is because the
technology will directly support the workflow of the area which needs specific attention and
investigation rather than wasting time and money resources on unnecessary data collection. The
technologies help the company to collect the extra data rather than only data related to sale
volume and sales revenue. It is recommendable to the Bangle company that they also need to
collect the data such as profit percentage, cost per unit i.e., per Bangel and cost value. It is
because with this the company are able to analyse what amount of profit it will make by selling
those products over the world by subtracting the cost value to sales value. Along with that the
use of technological platforms for the marketing campaigns is also recommendable to the Bangel
company because it helps them in diving the goals of the investigation and also training and
skills required for the staffs of the company (Pal, 2019).
Concern about the Current Analysis
The data analysis means the proper and appropriate interpretation of the relevant,
sufficient and valid data in order to come up with a valuable and meaning full conclusion. In this,
the data analysis is not that much proper because of the lack of information related to cost value
and profit margin. The sales performance of the Bangel companies is high in UK and USA but it
is not proper way to define the overall performance of the business (Pal, 2019). To analyse and
interpretate the overall business performance the cost and the profit margin is must. And not only
that the data from the authorized websites need to be taken for the performance interpretation.
So, lack of data is the most crucial concern about the current analysis.
NEXT STEP: USE OF ADVANCE TECHNIQUES
The econometric analysis and digital marketing are recommended to the Bangle companies
in order to assess the effectiveness of the UK marketing campaigns. Econometrics is one of the