MSc Management: Leading Through Digital Disruption Report - Asda

This report delves into the concept of digital disruption and its impact on businesses, using Asda, a British supermarket chain, as a case study. It explores various facets of digital transformation, including the rationale for change, methods for capturing customer insights, and strategies for making r...Read More

Leading Through
Digital Disruption

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1 – The Case for Change .....................................................................................................3
TASK 2 – Capture Insights..............................................................................................................4
TASK 3 – Make Fast Decisions.......................................................................................................5
TASK 4 – Acquire and Engage Talents...........................................................................................6
TASK 5 – Create a Digital Ready Culture.......................................................................................7
TASK 6 – Steer Collaboration ........................................................................................................8
TASK 7 – Select your Leaders .......................................................................................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Digital disruption refers to the change that occur when the advanced digital technology and
business models leads to impact the value proposition of the current products and services. It also
depict the fast growth for the effective use of mobile devices for the personal use that leads to
enhance the potential for digital interference across various sectors. In order to carry forward this
report, Asda is considered which is the British supermarket store headquarter in Leeds, England
and founded in 1949 as the retail business is concerned with the Associated Diaries Company of
Yorkshire. The report tends to cover digital transformation which is done by company itself,
capture suitable insights for its competitors, external environment trends and suitable approaches
which are used by company in making fast decisions. Furthermore, it also discuss regarding the
techniques to acquire talent, collaborate suitable tools, develop digital ready culture and
behaviour of leaders (Kane and et .al, 2019).
TASK 1 – The Case for Change
Digital transformation refers to a digital technology that is useful to make changes within
the products and services that can replace the non digital activities to digital ones so that
operations can be done faster and effective. This term can enhance the opportunities for the
business so that the firm within their longer survival. By using the digital technology, business
enterprise are effectively attracts more new customers and also effectively compete with the rival
firm within competitive marketplace. Asda is one of the well known supermarket brand within
UK that deals in groceries as retail sector business. This business show their presence globally in
number of countries with the help of online medium and also operate their stores within several
countries. In terms of maintaining the best brand image Asda has announced to select the digital
transformation that is linked with HCL technologies which helps in developing the new
application services for Asda so that their product delivery services are to be done successful for
this they adopts the use of new DevOps Delivery model. It is useful for the development of full
life cycle of products and services by proper testing and support (Card and Nelson, 2019) .
This digital transformation helps in adopting the agile approach related to testing and
development within the groceries retail market. Organisation is planning to adopts the use of
technologies for operating the business activities successfully. In this Asda can adopts the use of
HCL technologies that are useful to improving the insights and analytical techniques by properly

testing and monitor the data that helps the customers to get the satisfied products. With the use of
HCL model, firm introduced DeVops delivery model that are effective for responding faster
related to needs of markets by experiencing it effectively.
Apart from several benefits of adopting the digital technologies some disadvantages are
also faced by the organisation. To achieve the objective of high customer satisfaction, Asda
needs to hire new software engineering expertise that includes high cost and time. Adopting this
change as digital transformation does not reflect any security because this application highly
focus on speed rather then security because of this providing services to customers related to
transportation of groceries is unsecured. Due to this customer satisfaction is to be affected that
will impacted the profitability of company (Kane, 2019) (Kim, 2019) .
Within this organisation will face threats related to not effectively satisfied the customers
level of expectation. In this Asda was unable to fulfil the needs of consumers in appropriate
manner. To overcome this threats company can highly focus on hiring the software expert for the
change related to digital technology. It is very essential to developed the positive image within
marketplace.
TASK 2 – Capture Insights
It is very significant to examine the customer insights by acknowledging their needs,
preferences and wants for effectively understand the behaviour of humans for supporting the
company production related to goods and services so that successful results are to be attained. It
includes several insights that are used by organisations are shown below:
Google analytical- This term is generally adopted by companies to examine the traffic in
organisation and checking their overall performance within social media platform and several
other blogs and web pages. This represents the several visitors that are visiting the page and
spend their time on website. It represent the clear picture of business enterprise so that Asda can
make their strategies to developed their overall position and performance (Heinemann, Platzen
and Schiefer, 2019) .
Collect customers feedback- At the time of making the improvements within products and
services it is very essential to take customer feedback effectively. It is beneficial for the business
organisation to developing the products appropriately by examine the needs and wants of people
within society. Taking customer's feedback helps the Asda to understand the issues which are

faced by them related to products and services. For collecting customers feedback Voxpopme is
used by the Asda so that effective information is to be gathered.
Effectively understand international market- Asda having global presence within business
industry and due to this it is very necessary to developed the good market image for a longer
period of time. In this firm will facing several issues while operating the business globally
because they compete with several rival firms to maintain high profitability. In this effective
strategies helps the organisation to done the operations appropriately.
Social mention- This is an another tool which is used by the business enterprise to make the real
and regular identification of social media mediums. It helps an organisation to make their good
brand image on digital platform by attracting more and more customers. In this adopting the use
of Hangtag's Keyword helps Asda to gain large base of customers and enhancing high market
share (Jelassi and Martínez-López, 2020) .
TASK 3 – Make Fast Decisions
Within the business world changes are very frequent and it is impossible for business
enterprise to avoid these changes. Changes are very essential for success of business and taking
decisions effectively. In this company provide the right of taking and making decision to experts
so that effectiveness is to be maintained in achieving goals and objectives. To solve the issues
faced by customers it is very essential to regulate the best decision process. The better the
decisions more the sales and profits can be enjoyed by an organisation that helps in facing higher
success in their long term survival. In this Asda developed the plan to make decision fast that are
effective for company future growth and progress. In this digitalisation is the best way for taking
decisions as per proper research so that firm will gain competitive advantage within global
market (Cook, 2019) .
Rational decision making model
To make fast decision making organisation adopts the method of rational decision
making that are highly beneficial for Asda. In context of Asda company can focus on adopting
the DeVops Delivery model for satisfying the needs of customers related to groceries stores that
helps company to test monitor the data effectively to improve insights and analytics capabilities.
This technology is used by the company for attracting the large base of customers and retaining
them so that firm will face the higher success. In this decision is to be made for collecting and
gathering the data so that it reflects the positive outcomes. It is an advanced model for decision

making that is beneficial for business organisation to analyse the trends and requirements related
to products are present within marketplace. It helps in enhancing growth and success for the
longer period of time within competitive marketplace. As it is highly useful for Asda to show
their presence effectively within the international market. Adopting the use of digital
technologies have developed the brand image due to which people are retain to a longer period of
time. Use of digitalisation medium is beneficial for business enterprise to compete within this
complex environment. In this several tools and methods are to be followed to take decisions
which are beneficial for the Asda.
Watch the rival firms
By implementing the digital changes within business it is very challenging for the Asda
to beat the competition because rival firm often do changes as well. To implement the changes
successful management of Asda can follow this approach at the time of taking decision so that it
can be done effectively and efficiently. With the use of this firm can examine the several
behaviours that allows the manager of Asda to analyse situation better and how to deal with it.
In this company are working by analysing the competitive firms (Choudhary and et .al, 2019) .
TASK 4 – Acquire and Engage Talents
It includes several framework as techniques for engaging and acquiring talents within
workplace. In case of Asda, manager put high emphasis on executing the activities related to
delivery and production of products and services by analysing the needs of customers so that
problems can be minimised. For this company need to focus on their staff by recruiting and
retaining according to their skills and knowledge related to digitalisation so that best results can
be enjoyed by them.
Healthy and friendly working place- It is an technique that is adopted by business
organisation to engage employees within the company. In terms of Asda, management can focus
on developing the healthy environment at workplace so that everyone has to understand their
working criteria so that task can be attained in timely manner. When the working place in
company is to be secured then workers feel safe and perform their duties effectively. It is very
essential at the time of digitalisation so that objectives can be attained effectively (Riemer and
Johnston, 2019) .

Create value proposition that can resonates with digital workforce- To attracts and
acquire the talent based on digitalisation within organisation it is very essential to recruits and
hire a suitable and experts that creates value. For instance- In this organisation adopts the
employee value proposition that are reflecting several opportunities related to fulfilling and
satisfying the needs of customers related to products and delivery of offerings. It helps in rapid
growth of company which influences profits. Due to this Asda can develops the career path in
digitalisation by using artificial intelligence and many more techniques to provide training
session so that objectives and task are to be attained in specify period of time.
TASK 5 – Create a Digital Ready Culture
It is stated that for business organisation development within in digitalisation is very
necessary for getting the high level of success and growth. By focusing on digital ready culture
by company management can focus on attracting employees towards accepting change so that no
delays are to be done. In this leaders play an essential role to motivates, guides and supervised
workers so that work can be done effectively and efficiently. This is considered as an important
aspect for company to attain the targets by setting the career path. In current scenario business
have to face the major issues related to changes occur in the dynamic market which are based on
transformation of activities into digitalisation. At this time management of business firm put high
focus on adopting the changes as per the requirements so that profits are to be maximised. In
terms of Asda, manager can focus on developing digital change within their delivery process so
and production process by analysing the customers needs and market trends so that operations
can be performed effectively. This helps in maintaining the goodwill within marketplace for a
longer period of time (Teixeira and Piechota, 2019) .
In relation to creating a digital ready culture Asda management are highly focus on
retaining, acquiring the trustworthy and experienced employees so that changes related to
customer satisfaction using digital technologies can be done effectively. At this time leaders of
the Asda company are highly emphasised on encouraging their workforce by offering training
and development session so that targets are to be attained within time frame. To developing the
digital ready culture manager of company can focus on shaping the mindset of their employees
by providing the power to take participate in decision making process so that best ideas related to
digital transformation are to be reflected impressively. This builds the digital friendly
environment at the work place of Asda.

TASK 6 – Steer Collaboration
Collaboration within organisation is the prominent term for success, getting proficient
results, developing employee performance for a longer period of time. For implementing all the
activities related to customer satisfaction regarding products and services delivery collaboration
is to be needed between team mates. Some strategies are to be reflected that developed
collaboration are to be presented below:
Encourage creative thinking- It is to be examined that steer collaborative working is
very effective for reflecting the several innovative ideas related to changes. In this management
of Asda focus on organising the brainstorming session so that creativity is to be taken out. It
helps the manager to select the best idea that are suitable for company related to digital
transformation. In this leaders allow their team mates to participate in decision making process
so that employees confidence is to be developed and objectives are to be reached on time.
Share organisation mission and communicate expectations- It is an another aspect that
reflects the reason of working within company. To get the positive results it is very essential that
employees have proper reason and goal. This helps in attaining the goals effectively and
efficiently. In this manager of Asda can communicate the mission and values to all their team
members on timely basis so that collaborative working style is to be developed that helps in
dealing with challenges by achieving high growth and success.
To implement these strategies Asda emphasis on communication and time management
tool so that collaboration is to be done effectively and appropriately. This helps in sharing the
vision, mission, values within the working place so that changes are to be done appropriately and
targets are to be attained on time(Sandberg, Holmström and Lyytinen, 2019).
TASK 7 – Select your Leaders
In terms of Asda company, they can highly focus on digital transamination and to
implement the changes effectively working in proper manner is to be needed. At this time
organisation is focus on selecting the best leader who have effective communication skills, best
influencing power, confident in nature and many more to welcome digital transformation
positively. Launching a software will reflects the huge operational changes that also creates
challenges for company and their management team to execute it for getting successful results.
At this time leader have the quality of patience to handle situation appropriately so that
misunderstanding are to be removed. Leaders of the company have high courage to take the

decisions effectively so that team mates are preform their task positively. In concerned company
the selection of leader is based on their working style that fulfils the future transformation needs
as per the set standards so that sustainability and proficiency are to be maintained for a longer
period of time.
CONCLUSION
By understanding the above explanation it is concluded that digital disruption is a
prominent term that are taken place at the time of advancing the digital technologies within
business operations and models. It helps in enhancing the value and market share of business and
their overall offerings. Moreover, it is very essential for an organisation to highly emphasis on
allocating the suitable candidate at working place that are experienced in doing the digital
transformation to gain productivity and proficiency in appropriate manner. Although it also
inculcates the benefits of leaders to develop the concept of digital culture within business
industry so that workers are easily accepted the changes done due to digital transformation. It
helps the organisation to get the effective results in their long term survival within competitive
marketplace.

REFERENCES
Books and Journals
Card, D. and Nelson, C., 2019. How automation and digital disruption are shaping the workforce
of the future. Strategic HR Review.
Choudhary, and et .al, 2019, March. Accelerating the digital transformation of business and
society through composite business ecosystems. In International Conference on
Advanced Information Networking and Applications (pp. 419-430). Springer, Cham.
Cook, K., 2019. EmboDIYing disruption: queer, feminist and inclusive digital
archaeologies. European Journal of Archaeology, 22(3), pp.398-414.
Heinemann, J., Platzen, O. and Schiefer, C., 2019. Successful Navigation through digital
transformation using an innovation radar. In Future Telco (pp. 155-164). Springer,
Cham.
Jelassi, T. and Martínez-López, F.J., 2020. Turkcell (A): How to Respond to Digital Disruption?.
In Strategies for e-Business (pp. 723-732). Springer, Cham.
Jones, G., and et .al., 2019. Next generation skills and leaders: Future proofing UWA Library.
In 40th Annual IATUL Conference: Shifting Sands and Rising Tides-Leading Libraries
through Innovation. Purdue University.
Kane, G., 2019. The technology fallacy: people are the real key to digital
transformation. Research-Technology Management. 62(6). pp.44-49.
Kane, G.C.,and et .al, 2019. How digital leadership is (n't) different. MIT Sloan Management
Review, 60(3), pp.34-39.
Kim, G., 2019. The Unicorn Project: A Novel about Developers, Digital Disruption, and Thriving
in the Age of Data. IT Revolution.
Riemer, K. and Johnston, R.B., 2019. Disruption as worldview change: A Kuhnian analysis of the
digital music revolution. Journal of Information Technology.34(4), pp.350-370.
Sandberg, J., Holmström, J. and Lyytinen, K., 2019. Digital transformation of ABB through
platforms: the emergence of hybrid architecture in process automation. In Digitalization
Cases (pp. 273-291). Springer, Cham.
Teixeira, T.S. and Piechota, G., 2019. Unlocking the customer value chain: How decoupling
drives consumer disruption. Currency.