Global Strategy and Sustainability Report: Amazon Case Study

This report provides a comprehensive analysis of Amazon's global strategy and sustainability initiatives. It begins with an introduction to global sustainability and its integration with business objectives. The report then conducts an external analysis using Porter's Five Forces to assess the competitive landscape and identify market dynamics. An internal analysis, focusing on Porter's Value Chain, evaluates Amazon's operational processes. The report offers specific recommendations for Amazon's global development and sustainability practices, aiming to enhance productivity, address tax avoidance, and improve stakeholder value. Finally, the report concludes that a global sustainable strategy is essential for maximizing the value for both internal and external stakeholders. The report references several academic sources to support its findings.

Global Strategy and
Sustainability

Table of content
 Introduction
 EXTERNAL ANALYSIS OF AMAZON
 INTERNAL ANALYSIS OF AMAZON
 Recommendations for global development
 Recommendations for Sustainability
 CONCLUSION
 REFERENCES

Introduction
 Global sustainability refers to the term of living as across to every part of the globe. Sustainable
development of arrangement is an integration term of an economic, ecology, and societal aims into the
managerial targets. By working and measuring with the targets of making long and effective term of
the value for the business for the stockholders and stakeholders and for the consumers and visitors.

EXTERNAL ANALYSIS OF AMAZON
Porters five forces is utilised to evaluate the power and failures of the
business as effectively. It will also help the business to identify the
rivalry section in the market. As there are five forces of porters that are as
follows -
 Threat of new entrants - It very a formal term for the other
individuals or challengers to be the part of the market of online
commercial and in online commercial it is very easy to maximise
more challenges and the visitor.
 Bargaining powers of buyers – Amazon is tremendously maintain
their manner of the visitor satisfaction and have an aim to fund an
advanced term of quality to their customers as effectively (Folke, and
et.al.,2020).

INTERNAL ANALYSIS OF AMAZON
 Porter's Value Chain focus on the techniques that how energising will changed into the result that can
be obtain by consumers. By utilising the orientation, Porter had explained a series of actions and also
Porters separate them into two accomplishments that is basic term like primary activities and support
activities that are as follows -
 Primary Activities
 Support Activities

Recommendations for global development
 The work will get continue by the management of Amazon that is highly effects the development.
Hence, there are various deficient to overcome it and will also improve the development at a faster as
they can. As there are various recommendations that might encourage the development of Amazon and
will stated underneath.

Recommendations for Sustainability
 The global development recommendations will mentioned above to help the management to raise its
productivity of the business in various field of the areas and from that the business that might pay an
important taxes in context to the countries and will remove the tax avoidant from the management that
will affect the manner of the sustainability of the business (Singh, 2020).

CONCLUSION
From the above mentioned report it has been concluded that, the global sustainable strategy is termed as the
strategies that are highlighted on asset and will drive out the manner of the presentation by maximising the
appointment of internal and external stakeholders.

REFERENCES
 Tiago, F., and et.al., 2021. Digital sustainability communication in tourism. Journal of Innovation &
Knowledge. 6(1). pp.27-34.
 Ligonie, M., 2021. Sharing sustainability through sustainability control activities. A practice-based
analysis. Management Accounting Research, 50, p.100726.
 Harmadji, D.E., and et.al.,2020. Strategy, practice and quality of sustainability reports on stock price
crash risk. International Journal of Research in Business and Social Science (2147-4478). 9(3). pp.34-
49.

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