Global Strategy and Sustainability Report for MSc Management

This report provides a detailed analysis of Amazon's global strategy and its approach to sustainability. It begins with an introduction to Amazon, highlighting its significance in the current market. The report then delves into a comprehensive evaluation of both the internal and external environments impacting Amazon's operations, emphasizing factors beneficial for the CEO. The internal environment assessment includes elements like the workforce, management, and company culture, while the external environment covers factors influencing the company indirectly. The report offers strategic recommendations based on these analyses, acknowledging Amazon's growth trajectory and the impact of its CEO, Jeff Bezos. It concludes by summarizing the interplay of internal and external factors and their importance in long-term value creation. References to academic sources support the analysis.

Global strategy and
sustainability

Table of Content
 Introduction
 Detailed summary in addition with proper evaluation and analysis of the internal and
external environment and examination of those that are beneficial for the CEO of the
company
 Recommendation
 Conclusion
 References

Introduction
 Amazon is one of the most crucial firm that is operational in the current
market scenario and it was not so since its starting but with sheer
determination and excellence towards work of the founder of the company
which is Jeff Bezos.

Detailed summary in addition with proper
evaluation and analysis of the internal and
external environment and examination of
those that are beneficial for the CEO of the
company
 Internal and external environment both possess a lot of importance for each
and every firm that is operating in the market but for a company as big as
Amazon it possess much more value as compared from the rest.

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 Internal environment- There are a number of different factors that are included in
the internal environment that impacts the operation of Amazon that is current
workforce, management, culture of the company, etc. Amazon is on the track of
improvement since it came in the market because the founder and the CEO of the
company Jeff Bezos is very optimistic in nature and exploits each and every
opportunity that the market gives.

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 External environment- These are factors that impacts the working of the firm in an
indirect way but are as important as the previous one because they can help a firm
grow and develop in the industry and at the same time it carriers the potential to
damage and disrupt the market value and image of the company in the long run.

Recommendations
 It can be recommended from the above that the firm Amazon though started
late in its operation as compared to other companies in the similar industry like
Walmart but Amazon stated picking pace since 2007 and since then it attained
growth at a great rate and in 2016 it overtook Walmart. Also it can be
recommended that Amazon is well placed in the market and the reason for it is
the optimist approach of the founder and the CEO of the company that is Jeff
Bezos.

Conclusion
 From the above it can be concluded that Amazon is operating with a large amount of
profits in the market and subsequently the company is also growing day by day as it
performs its operation on a large scale. Apart foe that it can be concluded that there are
both internal as well as external factors that impacts the working of the organisation and
thus all the factors has to be analysed and evaluated in an accurate and precise manner so
that it can add to the value of the firm in the long term context.

References
 Kumar, G., Subramanian, N. and Arputham, R.M., 2018. Missing link between
sustainability collaborative strategy and supply chain performance: Role of dynamic
capability. International Journal of Production Economics. 203. pp.96-109.
 Schreiber-Barsch, S. and Mauch, W., 2019. Adult learning and education as a
response to global challenges: Fostering agents of social transformation and
sustainability. International Review of Education. 65(4), pp.515-536.