BSBMGT517: Operational Plan for Mt Buller Ski Resort - Logistics

This report presents an operational plan focused on logistics and supply chain management for Mt Buller Ski Resort in Australia. It details the operational context, including legislative considerations like the Alpine Resorts Management Act and consultative processes involving stakeholder engagement. The plan outlines the resort's mission, vision, and strategies, particularly concerning ecotourism and brand management. Key aspects include resource requirements, acquisition strategies, and financial planning, covering revenue projections, cost management, and performance indicators. The plan also addresses new initiatives like the Ecotourism Campaign, alongside ongoing operational activities, highlighting the importance of environmental sustainability and customer service. The report further discusses human resource strategies, ensuring alignment with HRM policies and anti-discrimination measures, and identifies potential challenges such as resource limitations and environmental risks.

Logistics and supply chain
Name
Professor
Course
Date

Template
Mt Buller company logo
Table of Contents
Section A - Assessment Information.......................................1
Section A - ☐........................................................................5
Section D - Observation checklist........................................7
Section E - Executive Summary...........................................10
Section F - Section One – Overview.....................................11
1.1 Legislative context.................................................................................................................
1.2 Consultative process.............................................................................................................
1.3 Business unit and functional group........................................................................................
1.4 Financial period and information sources..............................................................................
1.5 Mission and/or vision and strategies.....................................................................................
1.6 Major work – new and ongoing/recurring...............................................................................
1.6.1 Major new work planned....................................................................................................
1.6.2 Recurring/ongoing plans.................................................................................................

ASSESSMENT 1 ENDS HERE...................................................................................................
Operational Plan Version Control
Version date and
number
Author Approved by Location
(File path if electronic

Executive Summary
The topic mainly focused on the various concepts of logistics and supply chain management for
the hospitality business named Mount Buller Ski resort in Australia. An operational plan has
been prepared to understand the various operations and time period within which those have
been completed. Money has been spent along with various legislations, laws, rules and
regulations to keep the environment safe and healthy and at the same time, ensured keeping the
tourists safe and healthy (Blos, Wee and Yang, 2010,368).The consultative process was managed
by ensuring that the stakeholders are engaged together and decisions are made to facilitate group
functioning and deriving positive business outcomes too. The mission of the organization was to
provide hospitality services by keeping the environment safe for people to live in. The strategies
were implemented to influence the marketing process and create brand awareness to draw in
more customers and generate higher revenue in business as well.

Overview
The actual role of creating an operational plan is to provide the workers of the organisation
named Mount Buller Ski Resort with a clear picture of the various tasks, roles and
responsibilities so that these are in line with the organisational goals and objectives to be
achieved. The objectives are included in the strategic plan, which creates ease in ensuring that
the operational plan is implemented to accomplish the business goals and objectives with ease
and effectiveness
1.1 Legislative context
The legislations, laws and rules are imposed for guiding the development of an operational plan
and for ensuring that the packaging and transportation activities are managed properly. MT
Buller, being one of the major ski resorts in Australia, can be reached by a 3-hour drive from the
Melbourne airport.
This has helped in promoting the Ecotourism campaign, which has maintained values,
leadership aspects and even maintained the integrity through innovation and delivery of better
customers’ services too (Blos, Wee and Yang, 2010,368). The business activities are managed
sustainably with the implementation of Alpine Resorts Management Act, which considers the
environmental aspects and maintained proper strategic plans too for ensuring meeting up to
the clients’ expectations and higher revenue generation through proper management of
logistics and supply chain activities too
1.2 Consultative process
The entire process of consultation is a very significant concept in the context of operating an
organisation plan. Organisation usually exist to design value for all the available stakeholders
thus consultation involve a process by which the management of MT Buller will purpose for
improving better understanding of needs,wants,demands and anticipation of various stakeholders
in order to create high value (Boxall & Purcell, 2011,p 66). It opens formal and informal
communication process between the Mt Buller and stakeholders present.

The consultation process inside Mt Buller operational plan include the following procedures
 Open meetings where the management invite the stakeholders to meet
 Survey by uses of an online survey paper or document
 Installation of focus groups by selecting a panel of stakeholders to attend various series of
consultative meetings (Briscoe, Tarique, Schuler, 2012,p.44).
 Inviting the company’s stakeholders to create a written immediate response on a proposal
or operational plan
 Use of informal meetings
A consultation process will serve the following
Invitation of various stakeholders to give proper advice to the managers of Mt Buller regarding
wants, demands, preferences, and expectations thus telling how the company can add value
To invite them on how to indicate about the set operational plans as designed by the managers
To lower or comment on an critique regarding growth of strategic and operational plans
It is evident that if operational plan is done without critical consultation process with the
stakeholders managers it will be deemed to have an unsuccessful implementation (Boxall &
Purcell, 2011,p 66).
Consultative process procedures
In Mt Buller. There is ultimate requirement for all staff, stakeholders, managers, shareholders
who has the responsibility of formulating the operational plan to consult with the employees,
customers, suppliers and agencies that will be affected by the actual pla (Blos, Wee and Yang,
2010, 368). For instance the managers of Mt Buller should clearly set a budget for all areas of the
entire company with proper consultation on the available financial budgeting resources and
annual budget plan. It should also construct a given plan for a new sport program with high
consultation with the program users such as stuff and customers.

Therefore a lack of consultative process makes employees feel left out and gives negative
perception to the merging operation plan. It gives much knowledge and improve and expertise
1.3 Business unit and functional group
There are various group members and partners with whom I have been working with in the
Hospitality unit of Mt Buller. Our purpose is to provide tourists and visitors top quality
hospitality services with high quality food and customer service (Bols, Wee and Yang, 2010,
368).We have kept the standard of this by partnering up with other hospitality businesses like
Bolle and Fox.
Below I have prepared an organisational chart for the year 18/19 periods.
Business location Near Melbourne in Australia
Job positions available Number of people required
Front office receptionist 1
Food and drinks la carte waiters 3
Cleaners and bar staffs 5
Health care workers 2
Chef 4
Supervisor of the ropeway and skiing 1
1.4 Financial period and information sources
Mt Buller’s financial period is between June and July of each year.
The information can sources from the following
Previous operational plan

The budget event calendar
Budget working papers
Asset register
Online investment tools such as Bettrement.com
Yahoo finance
Financial statements, lance sheets
1.5 Mission and/or vision and strategies.
Mission Statement
The mission is to promote, develop and manage the resort in a sustainable manner for
maintaining the ecological balance in nature and at the same time makes ecological and
economic considerations (Briscoe, Tarique, Schuler, 2012,p.44).
Vision Statement
More than a mountain. Mt Buller and Mt Stirling are welcoming and accessible
Australian alpine resorts. Their unique environments, histories and their sense of
community create great mountain adventures and experiences all year round.
Strategies
as marketing manager, it is my duty to ensure proper implementation of the Ski Resort
insurance program and keep the visitors of the place updated with latest information about the
services available (Blos, Wee and Yang, 2010,368). The social media platforms are involved to
ensure that the followers of the company website are kept updated with the compensation,
employment and accommodation facilities before availing the services of the hotel.
S- To deliver the best quality ski services keeping in mind the protection of environment and
conservation of natural resources
M- To ensure that the transportation of visitors to the location is done properly
A- To conserve the environment and natural resources so that an ecological balance in nature is
maintained

R- To improve the brand image and attract more customers while keeping in mind the health
and safety of workers too
T- To ensure that the tourists are made to reach the destination on time and are provided with
the right services to ensure satisfaction

1.6 Major work – new and ongoing/recurring
1.6.1 Major new work planned
The project is called The Ecotourism Campaign. The focus of the project is to manage
ecotourism through various activities like controlled bushwalking, wildflowers viewing, and
controlled mountain biking (Blos, Wee and Yang, 2010,368).This is achieved by following the
values of leadership, teamwork, communication, integrity, innovation and customer service. The
typical climate of high altitude alpine resorts makes it favourable for viewing rare flowers and
fauna. The business strategies are fulfilled by managing license to conduct organized tours and
innovate the business aspects for future benefits (Briscoe, Tarique, Schuler, 2012,p.44).
Financial Year Jan March June September December
Revenue 446,075 541,666 710,932 895,780 1,081,655
Cost of Services 162,590 246,997 315,453 381,096 394,745
Operating Expenses 208,617 189,986 211,381 234,211 256,303
Interest Expenses 61,669 59,367 55,537 44,131 33,291
Net Income 13,199 45,316 128,566 252,100 397,315

KPI’s for our Ecotourism Campaign-
 Equipment’s being properly examined and maintained every two months by our maintenance staff
for optimum use.
 Providing necessary training to staff members for bushwalking and bike riding experience.
 Hiring the correct and most suitable staff members for our projected Ecotourism campaign.
Below is a chart providing timing of activities of 2018/2019 and how this will be achieved.
Activities included in the plan Time period
Gathering information about entity and assessing
the needs and preferences of people
January 1st to February 28th
Developing the resort facilities through
betterment of services
 Managing the recruitment of individuals
to fill the job positions
 Creating an online website and adding
some more features to make people
aware of the services delivered
 Improving the infrastructure and creating
a positive work culture
 Preserving the resources and ensuring
that the environment is not harmed and
health environment is fostered.
March 1st to June 31st

Activities included in the plan Time period
The partnership working with the other
companies has helped in maintaining a strong
brand image and made people aware of the
services provided by the organization
July 1- July 20
Respecting the Alpine environment and keeping
the environment cleaner, healthier and safer.
July 21st to September 15
Involving with the third party individuals to
ensure proper stakeholder management and
improving the brand image and identity too.
September 16 to November 30
Preparing a proper budget and compare it with
the previous year’s budgetary plan
December 1st to December 31
There are third party tools like the business partners that have promoted the brand and
even made them aware of the services available. The key challenges could be the lack of
enough time and money, because more and more tourists are visiting every day, which may
already harm the environment (Boxall & Purcell, 2011,p 66).
Performance indicators
Increased profits
Increased customer relationships
Increased market control
Competitive market advantage
Increased customers