MT140 Introduction to Management: Unit 2 SWOT Analysis of Taco Bell

This assignment presents a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis of Taco Bell, a major fast-food chain. The analysis begins with a company overview, highlighting Taco Bell's market position, brand image, and operational structure, including its franchise model and diverse menu offerings. The SWOT analysis itself identifies key strengths such as high brand image and loyalty, a strong workforce, and a unique selling proposition. Weaknesses include fluctuating consumer behavior, potential health concerns related to fast food, and operational inefficiencies. Opportunities for growth involve international expansion, capitalizing on online services, and introducing new menu items to cater to evolving consumer preferences. Threats include cultural differences, increasing health consciousness among consumers, competition from other fast-food chains, and the potential impact of new regulations. The document concludes with a list of references used to support the analysis.

MT140 - Unit 2 Assignment Template
[TITLE PAGE]
Student Name
Purdue University Global
Course - Instructor
Date
SWOT Analysis for “Company X”

MT140 - Unit 2 Assignment Template
COMPANY OVERVIEW
Taco Bell is an American Chain of Fast Food restaurant which is established in Irvine,
California. Yum! Is the subsidiary brand of the company which also has a high brand image. The
restaurants provide a variety of Mexican inspired foods that includes the tacos, burritos,
quesadillas, nachos and many other special items. Taco Bell serves the 2 billion customers by
establishing the 7072 restaurants and more than 93 per cent of which are owned and operated by
independent franchisees and licensees (Taco Bell, 2018a). Earlier, it was a street food café but
adopting the new recipes to bake the Taco, helps it to expand the business at a different location
across America. The company opened a large number of stores, and franchises to reach the
consumers. Subsidiaries companies also help the company to reach the consumers (Taco Bell,
2018b).
SWOT ANALYSIS
STRENGTHS WEAKNESSES
The company has high brand image in the
market with the high brand loyalty.
Human resources are the main asset of the
company. The company has more than 17000
people as employees who help the
 The behavior of consumer is
fluctuated with the passage of time
 The company delivers the fast food
product which is harmful for the

MT140 - Unit 2 Assignment Template
organization (Taco Bell, 2018).
The unique selling proposition is the another
strength of the company
More than 30 countries have Taco outlets
(Taco Bell, 2018a).
human being
 Increasing the demand of health
conscious consumers is a threat for the
company (Reference for business,
2018).
 The company operates in highly
competitive market of fast food
OPPORTUNITIES THREATS
 The company can expand the business
at the international level by adopting
the expansion strategy as it has high
brand image in the market.
 Cultural differences are also threat for
the company in terms of income, taste
and languages.
 Increasing awareness of public
towards the health conscious
consumers are increases day by day
due to the chances of banned the fast

MT140 - Unit 2 Assignment Template
 It is observed that the demand of
consumers is shifting towards the
online services. the company can grab
the market share of online platform to
increases
 The company introduces the new
flavors and variety of fast food
products in order to satisfy the large
number of consumer who have
different demand regarding the
product
 Using the advance technology to
promote the product the taco to attain
the objective of the company.
food by government is also increases.
 The company has high threat of
competitors such as KFC, Dominos,
McDonalds, Pizza Hut, Subway and
many others (Owler, 2018).
 Taco introduces the new menu with
the name of Dollar Cravings by
replacing the old pay menu becomes
the risk as it contains the high prices
(Taco Bell, 2018b).

MT140 - Unit 2 Assignment Template
REFERENCES
Owler. (2018). Taco Bell's Competitors, Revenue, Number of Employees, Funding and
Acquisitions. Retrieved from: https://www.owler.com/company/tacobell
Reference for business. (2018). Taco Bell Corporation. Retrieved from:
https://www.referenceforbusiness.com/history/St-Th/Taco-Bell-Corporation.html
Taco Bell. (2018a). About us. Retrieved from: https://www.tacobell.com/about-us
Taco Bell. (2018b). Taco Bell History. Retrieved from: https://www.tacobell.com/history