Analysis of Marketing Strategies for MTB Fourzero Wheelhouse Yacht

This presentation analyzes the marketing plan for the MTB Fourzero Wheelhouse Yacht, focusing on its promotion and marketing strategies. The assignment begins with an introduction to Luxatic.com and the yacht, highlighting its features and target audience. It then explores relevant marketing environment trends, such as the rise of luxury tourism and the competitive landscape. The presentation delves into marketing research techniques, including data collection methods and analysis, emphasizing the use of secondary data. It also provides a market summary and demand assessment, revealing the high demand for luxury yachts. Finally, the presentation outlines a brief summary of the proposed marketing mix, including product, price, place, and promotion strategies, with references to support the analysis. This presentation is a valuable resource for students studying marketing and business development.

Assessment 1: Draft for PPT
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Slide 1-Background
Luxatic.com is a website which was founded by Adrian Prisca in Transylvania in 2010. He
launched a blog with the things that he loved such as luxury homes, supercars, yachts, bespoke
hotels and so on. The website and blog provides updated information frequently to its readers
and viewers. Such immense information is evaluated by viewers and helps them make choices
regarding their products. Immense number of luxurious products are available at the website for
readers, which is updated frequently. This current discussion is regarding yachts that are super
luxury, namely MTB fourzero Wheelhouse Yacht promotions and marketing plans. It is a 40 foot
yacht having a traditional outlook with a glorious look and eye catching wooden trim on its
sides. It has a sporty look to attract with serious craftsmanship and modern techniques. An
elegant construction with ultra-light aluminum, it is customized to stand out from its competitors.
The website along with blog provides various information regarding yachts. This yacht is a very
high quality with luxurious interiors.
Slide 2-Relevant trends in the marketing environment
There are a large number of websites as well as blogs that provides relevant information
regarding products, but this current website communicated products vividly with actual pictures
and description of products adequately. While readers of these luxurious products opt of varied
types of products but this current yacht is a leading one amongst them offering peak luxury.
Various industrialists as well as Hollywood stars would like to spend their holiday on this
fascinating yacht. Sailing across the wide, open ocean with the luxurious Breedendam Yacht’s
odd one, will help go back to golden years of yacht building. The tourism industry is rapidly
expanding providing a hosts of avenues for luxury. The industry is extremely competitive, with
various product offerings. There is vast array of selective products from which a customer can
select from. Threat from new entrants and substitute products are also substantial in nature. The
highly competitive market environment reduces possibility of the product getting selected. But
the attractiveness of the product is able to cater to a sizable number of customers, as many of
them assesses information regarding the same.
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Slide 3-Marketing research techniques and analysis
Website contents for the product is gathered using research techniques. There is extensive data
collection procedure that goes behind writing of such blogs. The section at first explains the
research methodology’s diverse aspects and then explains adopting appropriate methods so as to
accomplish this study. In certain cases the writer selects primary sources of data collection as
well. Due to lack of time, for this product secondary data has been resorted to. The section at
first explains the research methodology’s diverse aspects and then also offers an explanation for
adopting appropriate methods so as to accomplish this study. In the inductive approach, at first,
the observations are pursued and then studied. It is because of this that the results are derived and
theories are therefore formulated. There are four kinds of research design that a scholar can
choose from namely descriptive, predictive, explanatory and exploratory. A scholar wherein
there was a dearth of information adopted the exploratory research design and the same had to be
explored from different sources so as to get concrete solutions. But, the several research tools
that can be adopted are questionnaires, observations, interviews and focus groups. A researcher
can easily use any of the tools but for qualitative secondary data, information is collected from
magazines, newspapers, periodicals and so on. These are rich sources of data and can help the
people in comprehending as to how to view various subject matters. It is data that has been found
out by some other researcher and can be used. Secondary data for the product has been collected
from the blog, websites and company magazines.
Slide 4-Market summary and demand assessment
Market reflects there is huge demand for yachts around the world. Customers assess information
regarding this particular yacht as it is more attractive compared to others. Market summary
reveals purchase related to yachts and also their lending around the world. This particular yacht
is in high demand and customers highly find the product attractive. Market assessment of
luxurious products reveal high trends in hiring and purchasing of yachts. Due to high demands,
the writer choses to select this particular yacht and writes descriptions regarding the same.
Readers also read data in regards to various other luxurious products and yachts offering similar
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luxury at same prices. Competitive assessment of various products is the best feature that this site
provides.
Slide 5-Brief summary of the proposed marketing mix
Marketing mix encompasses key elements that are undertaken by a marketer for the sake of
promoting a particular product. Evaluating marketing mix is essential for success of a product.
Marketing mix is an integral part of the marketing plan and consist of essential element as
product, price, place and promotion. This particular marketing mix needs to be analysed such as
to understand readers views and choices. The most number of views are in regards to this
particular product compared to its competitors or substitute products. Product discussed here is
yacht, which is in high demand globally and is most sorts after product around the world. Price
for yacht is a bit expensive also, its lending is highly priced. Place for availability of the product
is Italy beaches. However, it can be made available to customers anywhere around Europe
through the sea route. Promotion for the product is through blogs, websites as well as social
media promotional techniques.
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Reference Lists
Kotler, P. a. (2010). Principles of marketing. pearson education.
luxatic.com. (Retrieved on 25th August 2017). MTB fourzero Wheelhouse .
http://luxatic.com/mtb-fourzero-wheelhouse-yacht-brings-back-the-golden-years/.
Mullins, J. W. (2012). Marketing management: A strategic decision-making approach. McGraw-
Hill Higher Education.
Peter, J. P. (2011). Marketing management: knowledge and skills: text, analysis, cases, plans.
Proctor, T. (2014). Strategic marketing: an introduction. Routledge.
Rust, R., Moorman, C., & Bhalla, G. (2010). Rethinking marketing. Harvard business review,
88(1/2), 94-101.
Varadarajan, R. (2010). Strategic marketing and marketing strategy: domain, definition,
fundamental issues and foundational premises. Journal of the Academy of Marketing
Science, 119-140.
Wood, M. (2008). The marketing plan handbook. Pearson Prentice Hall.
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