MKT4007 Entrepreneur Research Project: Analyzing Muffin Break's Growth

This project delves into the growth strategies of Muffin Break, a franchise business operating globally. The research begins with an introduction outlining the aim to investigate various growth strategies applicable to international expansion, particularly for Muffin Break. It identifies objectives to analyze emerging opportunities and evaluate theoretical frameworks for suitable growth strategies. The project includes an internal analysis using SWOT to assess strengths, weaknesses, opportunities, and threats, followed by an environmental analysis examining global, regional, and emerging market trends. It analyzes opportunities in the UK coffee market and conducts strategic and risk analyses. The methodology section outlines the research type (qualitative), philosophy (interpretivism), and approach (inductive). The project explores data collection methods, ethical considerations, and data analysis techniques. A literature review analyzes emerging opportunities and evaluates relevant frameworks. The project proposes growth strategies, including market-led, resource-led, and partnership approaches, concluding with recommendations for Muffin Break's expansion. References are provided at the end.

MKT4007 Entrepreneur Research
Project

Table of Contents
INTRODUCTION...........................................................................................................................................3
To analyze emerging opportunities for Muffin Break..............................................................................4
To evaluate relevant theoretical framework to propose suitable growth strategies for Muffin Break.. .4
ORGANIZATION IDENTIFICATION.................................................................................................................4
Internal analysis.......................................................................................................................................4
Environmental analysis............................................................................................................................5
Analyzing Opportunities..........................................................................................................................6
Strategic analysis.....................................................................................................................................7
RISK ANALYSIS..............................................................................................................................................7
DATA COLLECTION AND ANALYSIS...............................................................................................................8
Research type..........................................................................................................................................8
Research philosophy................................................................................................................................8
Research approach..................................................................................................................................8
Research Design......................................................................................................................................9
Data collection Methods..........................................................................................................................9
Ethical consideration...............................................................................................................................9
Data analysis..........................................................................................................................................10
LITERATURE REVIEW..................................................................................................................................11
Analyze emerging opportunities for Muffin Break.................................................................................11
Evaluate relevant theoretical framework to propose suitable growth strategies for Muffin Break......13
GROWTH STRATEGY PROPOSAL................................................................................................................16
Market led approaches..........................................................................................................................16
Resources led approaches ....................................................................................................................16
Partnership and Alliances......................................................................................................................17
CONCLUSION.............................................................................................................................................17
REFERENCES..............................................................................................................................................19

INTRODUCTION
Growth strategy is an action plan that permits business to attain high market share that
presently have. The growth strategies are helpful for business in enhance the sales as well as
business. This is one in which the management plan to attain the growth of business in the
different fields such as marketing, financial resources, manufacturing and others. The growth
strategy is helpful for the business to expand at the international level. The growth can be
attained through the practices such as adding the new locations, expanding product line and
investing in the acquisition customer (Bannò and Trento, 2016). Muffin Break is franchise
business of the Foodco which operates the small cafe shops throughout New Zealand, Australia,
India and United Kingdom. The growth of Muffin Break has come as partnership result with the
franchisee that trusts on company and brand.
Rationale
Growth strategies are helpful in expanding the business at international level. This has
been analysed that there are many growth strategies which mainly adopted through large scale
firm while operating business at international level. Through conducting this investigation,
knowledge about the growth strategies can be enhanced. It is an interesting topic because
company take the benefits while operating business at international level. This can be said that
while conducting business at the international level so this is important for company to identify
growth option so they can create positive brand reputation. Through this, business can improve
the its competitive presence at global level.
Aim
To investigate about several growth strategies that can be adopted by businesses while
expanding at international scale. A case study on Muffin Break.
Objectives
To analyze emerging opportunities for Muffin Break.
To evaluate relevant theoretical framework to propose suitable growth strategies for Muffin
Break.
Questions

 What are the emerging opportunities for Muffin Break?
 What are the theoretical framework to propose suitable growth strategies for Muffin
Break
ORGANIZATION IDENTIFICATION
Internal analysis
Internal analysis is exploration of competency of company, competitive viability and cost
position at marketplace. Conducting internal analysis incorporates the measures which give the
useful information on strength, weakness, threats and opportunities. For the internal analysis,
there has been SWOT analysis conducted. SWOT is associated with internal influences.
Strengths and weaknesses fall under category of the internal variables, both of which they can
manage fairly. Opportunities and threats are come under the umbrella of external factors and find
issues for which can do little (Beamish and Lupton, 2016). The two types combine to give a
detailed view of the role of business model. SWOT Analysis of Muffin Break given below:
Strengths
 Muffin Break is a well established
and the brand recognition company.
 The Muffin Break has the strong
brand image that related with the
quality of coffee as well as the
excellent customer services.
 Muffin Break possesses potential
for the new as well as innovative
operations of store.
Weaknesses
 It has the limited presence at the
various locations.
 The large number of competitors
available at market place.
Opportunities
 In future, Muffin Break can expand
its market in the emerging
economies.
 Muffin Break can enhance its
Threats
 High competition.
 The recession in economy impact on
the spending of customers.

knowledge in the new advancement
in technology to use in the stores.
 It has the opportunity for the
strategic growth initiatives.
As Muffin Break is having good brand image so it could be used by it for the purpose of
overcoming the weakness of large number of competitors. The good brand image will help it to
deal with the competition in the market and help to enhance competitive advantage which can
benefit it to sustain in the market for long run. Another strength of the company is that it is
having potential for the new and innovative stores which can help to overcome the weakness of
limited presence in the market. This strength will help the entity to increase its present in the
market.
One of the key opportunities that are available to Muffin Break is expansion of business
in emerging economies which can help it to deal with the threat of high level of competition. If it
will expand business in different locations then it can attain competitive advantage which will
help to fight with competition in the market. Another threat which is available for Muffin Break
is negative impact of recessio0n on the spending of customers. It could be dealt by it with the
help of opportunities of making enhancement in knowledge in the new technology as well as the
opportunity for strategic growth. When the growth will be acquired by business then it will help
to make improvements in economy which will result in increased spending of customers.
Environmental analysis
Global, Regional and emerging markets- Coffee is one of the best-traded agricultural
goods in world, exporting for 2017 alone 70 percent of all coffee production, valued at USD 19
billion. 1.2 Industry retail demand amounted to 83 billion dollars during the same period and
generated 125 million jobs. Coffee is significant factor in society's daily life, and a source of
caffeine is best in the world. The global coffee industry is growing substantially through the
manufacture of goods almost exclusively in developed countries. More than 70 per cent of
clients enjoy home-crafted coffee, according to a study by the National Coffee Association.
Customers were slowly switching from cocktails to coffee beverages (Bianchi and Mathews,
2016).

Socio cultural influences- In this present time, preferences and tastes of consumers are
changing on rapid basis. Stereotypes that say Britain generally drinks strong pots of coffee or
brown pints in local pub, but 70 million cups of coffee beverages in the UK say something
different every day. Cursory look down the local road now reveals the nation addicted to coffee.
Across various cafes, commuters are taken care of to avoid exhaustion across espressos and
soup-ball lattes. The impact of coffee was enhanced by the advent of the digital era when
computers, mobile phones and tablets freed several workers from the office. Café stores filled
holes when recession struck and demolished the supermarket lane. Coffee shops are a convenient
place to socialize and interact together through WiFi.
Environmental & Competitive Analysis- The business as well known brands exist
across United Kingdom and other countries is challenged by rivalry companies as per Porter's
Five Forces. The competitors of Muffin Break are Caffè Nero and Costa Coffee (Buckley, 2016).
Analyzing Opportunities
United Kingdom is turning coffee quaffers from nation of the tea drinkers. Many sources
say that UK consumes about 70 million java copies every day and that there is no indication that
it thirsts for quality beans that die. The shopping malls, the petrol stations, the touristic sites and
other crowded areas can be seen in coffee shops. It leads to inference that coffee shops are a
lucrative start-up sector. For businessmen who wanted to start a coffee shop, one of best options
is to purchase a franchise of the popular coffee company. United Kingdom is turning coffee
quaffers from nation of the tea drinkers (Buckley, Doh and Benischke, 2017). Many sources say
that UK consumes about 70 million java copies every day and that there is no indication that it
thirsts for quality beans that drop. The shopping malls, the petrol stations, the touristic sites and
other crowded areas can be seen in coffee shops. It leads to inference that coffee shops are a
lucrative start-up sector. For businessmen who wanted to start a coffee shop, one of best options
is to purchase a franchise of the popular coffee company.
Strategic analysis
The coffee shop faces risk of a constantly evolving customer demand along with a shift in
understanding in terms of getting strategic analysis. As the trend of coffee increasing in the
country rise, more international players enter the market that is increasingly creating a
competitive level. The coffee shop is often faced with the possibility of taste, competition and

expectations in a market setting. The business does have a moral and environmental
responsibility to carry out the company's corporate as well as sustainable management. The
organization will protect consumer confidentiality along with culture.
RISK ANALYSIS
Company face the main issues while expanding the business at international level. When
planning to be expand business into the new markets, this is normal to come across some of the
risks which many prevent firms from developing actively the new opportunities in to foreign
areas. Firms looking to be expand at international level should bear in the mind more permits,
registrations and licenses they should acquire to assure that firm is complaint in new market. The
risk are related to enhance costs. In this, expansion costs will be offset through actuation of
business foreign. Conducting business at international level, enhance operational cost. It is
complex to understand and follow the regulations of the different country. Which requirements
and regulations firm should comply to grow the presence in the foreign markets. Other than this,
geopolitical risks transpires when government of country unexpectedly changes in policies that
impact negatively on business. These changes in policy can consists such things as the trade
barriers that serve to limit or make prevention to international trade.

DATA COLLECTION AND ANALYSIS
Research methodology seems to be the specific mechanism by which research knowledge
may be evaluated using instruments and techniques. This is based on the theoretical context
associated with the specific application of assumptions in science. Research to outline the several
growth strategies that can be adopted by businesses while expanding at international scale has
been carried out. Different methodologies are mention below:
Research type
This is focused on types and essence of analysis and action that is used in study to
classify the facts and data and interpret them. There are two main types of quantitative research
and qualitative research in the study form category. The researchers used qualitative analysis
focused on people's preferences and non-numerical elements in this research study. This form
has helped to define several growth strategies that can be adopted by businesses while expanding
at international scale. The knowledge is focused on theoretical aspects and events as qualitative
analysis is most reliable, as the growth strategies to expanding business at international scale
(Cardoza and et. al., 2016).
Research philosophy
This is the essential part of the methodology for analysis as it assumes that the data is
obtained and analysed on the particular event. In particular, the research phenomena are
concerned with the growth of knowledge, the source and existence. This is the easiest way to
gather and evaluate the knowledge related to the research project. The study in this report
describes various elements of interconnected human interest and truth by means of the method
and consciousness by using interpretivism 's philosophy. It provided the researcher a deeper
understanding about the growth strategies.
Research approach
There is a strategy and process for the various assumptions in the research project. The
approach has been implemented based on the behaviour and nature of research issue. The
method is divided into two kinds: deductive methods and the methodology of inductive
approach. The investigator has used the inductive approach of research in order to identify
existing theories along with the philosophy of interpretivism that involve various human
elements (Chandoo and Ngui, 2019).

The aim of suggesting strategies for maintaining the organization can be suggested with
an inductive approach and an interpretativism philosophy. As this approach begins with the
observation and hypothesis for end result of research and observation, the inductive research
approach is to conduct this research project. This helps to define the trends of the ideas to follow
from the sequence of hypotheses.
Research Design
This may be defined as the system of methods or techniques selected by researchers. This
determines the conceptual relationship among the various research project components or
element. The work designs are two types such as exploratory and conclusive. Mainly the
investigator investigated the basic aspect of the study on its intent and objectives through
exploratory design. The use of such a research design does not yield consistency but did allow
the researcher to evaluate the answers to the question in order to achieve the study objective. By
using this research method, several growth strategies that can be adopted by businesses while
expanding at international scale has have been properly analyzed (Cuervo-Cazurra, 2016).
Data collection Methods
This is way to gather the necessary data from different sources or surveys in order to find
responses check the hypothesis and analyse the findings for the research question. This is
systematic methodology for the processing and analysis of information obtained from different
sources, in order to examine the exact insights into the issue using established standard methods.
Most of the study data collection methods consist of two separate forms such as primary and
secondary data. In the primary method, information is gathered via questionnaires and
interviews, in secondary data, but in journals, reports and the internet. The secondary data has
been used to collected and analyzed based on a number of papers, journals and articles. The data
were analyzed more closely from the data collected on different growth related strategies. For
this study, the investigator used secondary method of data collection to collect information from
internet and journal papers.
Ethical consideration
The ethical emphasis is on common problems and the fundamental principles which the
investigator should understand and take into account as time of study competition. It contains
common ethical aspects needed for the accuracy and effectiveness of problem statement. The

ethical problems to be addressed when carrying out the study should be observed and preserved
by research participants. There must be a reach study of respect for the integrity of every
individual. Through maintaining privacy and security of study participants, an investigator will
preserve the credibility of the report. The investigator will preserve the level of confidentiality
through the provision of access. Transparency and consistency should be given in time for report
to be completed with fraudulent practices (Cherunilam, 2020).
Data analysis
A secondary analysis was made for data analysis of the specific research study. The
secondary study includes a re-examination of the qualitative data that different researchers have
obtained for other research to deal with the issue of new research.

LITERATURE REVIEW
The purpose of literature review is to present the specific reader, and have a strong
understanding of, the big published work on, or Broad field problem. This work can be
performed in any medium and online sources included. It could be’s work or one of report's
introductory pieces. The assessment is driven in the latter cases in specific through research
goals or the author argued and offers the context for the problem or study further research by
researchers. For collecting information in the literature review, there have been secondary
sources considered like books, articles, internet sources, journals and others. This should be
noted that analysis should not necessarily be a summary of what. Some have been released, but
will take the form of a description. A critical discussion consist an exploration of various claims,
hypotheses and knowledge achievements. The related published research should be summarized
and evaluated in accordance with own purpose and reasoning every time.
Analyze emerging opportunities for Muffin Break
On the basis of Susan Ward (2020) Muffin Break has been in United Kingdom since year
2001. This baked the freshly goods and also designed rustic yet the modern stores have been
winning recipe throughout country. It is passionate regarding sourcing best Arabic beans, to
provide perfect coffee. The customers of Muffin Break can enjoy the friendly and the community
experience whilst advantages from quality goods as well as promotions from established brand.
There is a better opportunity to Muffin Break to run business of bakery cafe and be main part of
franchise brand which would recognized and renowned. Company benefited from the strong
relationship with main retail landlords that allowing franchisees to open own Muffin Break
stores in desirable retail locations. Other than this, team of Muffin Break helps to design the each
store to make better use of site. Franchise manages whole construction program and also
supervising fit out, assuring get better environment with the high quality of equipment. On the
other hand, Muffin Break provide the training to its staff members so that they can be capable for
performing the business. As Muffin Break franchisee, employees will receive the onsite training
from expert team and will cover all the running areas related to the business of cafe consisting
staffing, marketing, operations that giving knowledge as well as skills needed to run the Muffin
Break franchise. The franchisees of Muffin Break supported with the onsite visits regularly and
also can be rely on Muffin Break team that help in developing business they have dreamed of

always. Its passionate and experienced marketing departments are developing the strong
marketing strategies as well as campaigns which support reputation of brand and also sales
figures. In regards to this, each franchisee is being provided with the support in development as
well as delivery of the bespoke local area marketing campaign where aims to target as well as
capitalize regional opportunities. It is necessary for the Muffin Break to begin rewards or loyalty
program for customers. This helps the business to make more money than this cost to run it. On
the other hand, quality means recruiting right people to be work in coffee shop. It can be
difference among failure and success. This can be tempting hire cheapest help in long run, an
individual should assure that the front line is mainly positioned for promoting the repeat business
as well as development through word of mouth.
As contrary to this, Rebecca Byers (2020) stated that From the immersive dining concept
to the innovative business models which informed through social goods and also sharing an
economy, the cafe culture is to be evolving at exponential rate at global level as "third-wave of
coffee" push product at continuous basis from being considered commodity to gourmet food
products. Other than this, economic growth and rising the middle class consumer base make the
emerging markets attractive prospect for several international businesses. As Muffin Break is
conducting the business in United Kingdom and the main focus of this Cafe is to expanding
business at international level for enhancing the market share and also gain the competitive
advantages effectively. There is an effective opportunity to the Muffin Break to conduct an
investigation about the preferences and tastes of the other country people. In regards to this,
emerging markets like Brazil and China have been experiencing the economic growth, cultural
transformation and also changing demographics with the consequently changes to urban retail
landscape. For main coffee chains, Chinese market offers the continues opportunities. Seen as
the luxurious brand and related with the urban and affluent lifestyles, Muffin Break can able to
sell goods at the cost points which allow it to be profitable. This could help the business in
expansion. This capacity to the rapid expansion of finance is necessary at time when firms find
themselves in charge of own strategies because of unraveling of the local partnership, lack of
development of Chinese franchising market. On the other hand, it may not be business solely that
dedicated to the coffee but serve still this as restaurant. If there is exclusively coffee shop then
there is a need to consider making better experience. Although the fast casual dining is popular
and people are interested in making the dining out true experience. On the basis of survey

through Eventbrite, 75% people said that they mainly believe the dining experiences are paying
more. Muffin Break can charge fee per addition or flat fee based on the size of cup. It can set up
photo station with the better lighting and also props to motivate guests in order to post the photos
on Instagram. Other than it, this is complex to compete against the large coffee brands and also
the convenient coffee options. Regarding this, Muffin Break needs to make unique things.
Marketing goes long way when this comes to bringing the new guests and also retention of
customers. Muffin Break can send the email newsletters to consumers they have email addresses
for to telling regarding releases the new item along with the exclusive drink deals. If a person is
feeling generous, provide coupons for the new drinks or reward program for many visits. Post
the updates on social media on frequent basis, attractive and high quality photos to catch the eye
of followers.
Evaluate relevant theoretical framework to propose suitable growth strategies for Muffin Break
As per opinion of Eric Keating (2020) Growth strategy is an action plan that permits to
attain high market share level than presently have. Practices like the introduction of new sites,
consumer acquisition investments or an expansion of a product line may achieve growth. The
sector and target audience of a company determine what growth strategies they should select.
The strategy of growth falls under framework of the strategic planning to identify the potential
growth plan for a business. Companies use this tactic to ensure that more customers learn their
brand and thrive in business. The most essential set of the strategies to build and manage the
development of growth in company are business growth strategies. With businesses growing and
developing, business owners still have an exciting chance to diversify the markets, heading into
unparalleled region (Durand, Grant and Madsen, 2017). With any company it extends to enter
foreign markets among most aggressive growth prospects. Such international expansion can be a
tremendous opportunity for a business to profit in many ways. Companies within a particular
region are increasing and expanding to reach every region beyond the boundary. The
international expansion of industry allows this firm to enter new markets outside of country's
reach. This strategy is adopted as organizations extend dramatically the reach of their consumer
groups, customer services and emerging solutions either individually or in conjunction with one
another. These approaches require significant increase in performance goals. In context to
Muffin Break, The multi-store holding is characteristic of UK franchise network Muffin Break.
There is a theoretical framework to propose suitable growth strategies for Muffin Break:

Market penetration- It consists growing market share through bundling goods,
advertising and minimizing costs. According to business experts, only way to expand with
established goods and customers is to raise market share. This reflects percentage of the unit and
dollar revenue that a company retains over all other rivals within an industry. The reduction of
prices also is way of rising market share. For example, a cheaper price may help a business gain
market share in markets where there is little competition between goods. In general, Muffin
Break when choosing to launch new coffee and sell within the same region uses a consumer
penetration strategy. In the other words, businesses are seeking to gain market share of existing
goods. When company can enhance the current functionality or find new uses to it, it can inspire
more customers to purchase product. For certain instances, however, no improvements to
product are usually needed. Changes to packaging and advertising on "new and improved"
product are always enough to draw consumers ' interest (Gama, Bandeira-de-Mello and
Spuldaro, 2018).
Market Expansion or Development- Developing market share through developing the
new goods to serve marketplace. A business may pursue a policy of expansion of the market for
many reasons. First of all, competition may be such that the existing market has no scope for
growth. Unable to boost revenue or income, if business fails to find market opportunities for its
goods. When a business seeks new applications for their product, this could also use market
growth strategy. A product analysis can also disclose potential applications for product, which
would push it beyond the existing market. A new product exists in this case, but the market is
new and the company would be in a position to gain greater market share, more revenue and
certainly more income in this new market. The target market is either extended by finding new
consumers or using new goods.
Product Expansion Strategy- Brand growth takes place through the implementation of a
plan to increase their companies. A company can also extend its product line or incorporate new
features for increasing its revenues and profits to other markets after capturing their target market
value. When businesses use a plan for product growth, which is also called product creation, they
tend to sell on existing market. When the technology begins to evolve, a product growth plan
also works well. A business will be forced to add new items as older ones become obsolete. In
addition to execute this strategy effectively, Muffin Break must be able to adapt rapidly to

market trends that demand product changes. It does not succeed if the organization is unable to
rapidly find alternatives because another shift will already have occurred before they are able to
find a solution for changing markets.
Growth through Diversification- Developing market share through entering in the new
market. It can be very dangerous kind of strategy. By pursuing a diversification development
strategy, a business would have to prepare carefully. Marketing research is crucial because
business needs to determine whether customers in new market are likely to like new products.
This is high risk strategy, a high-return strategy, as it essentially is similar from scratch to begin
from scratch, as though the company is starting again (López-Cózar-Navarro, Benito-Hernández
and Platero-Jaime, 2017).
Acquisition of other companies- Business growth strategy can include acquisitions as
well. In acquisition, a corporation purchases another business to extend its activities. That kind
of tactic is used by a company to expand its product range and reach new markets. A strategy for
procurement development can be risky, but it’s not as risky as strategy for diversification.
Another explanation for this is the development of goods and markets. A business must know
exactly, particularly because of the large investment it has to make, how much it seeks to
accomplish by using an Acquisition Strategy.
These all are the effective growth strategies which help in expanding the business at
international level. Among all growth strategies, Muffin Break can use the market expansion
strategy in which it can expand its business into new countries or international level and enhance
market share.

GROWTH STRATEGY PROPOSAL
The Muffin Break is one of the popular coffee shops. Muffin Break expands its business in
Qatar. After secondary analysis coffee shop has the powerful competitors and many more
advantages and drawbacks to build into country has been analysed. The organization
recommended that approaches to grow into a nation be adopted as follows. The data analysis on
development and expansion of the turtle bay for the specific report was concluded.
Market led approaches
Customers have a market-led approach to Internet Advertising by integrating the
advantages of internet marketing with that of customer relationship marketing (CRM). Mass
market-oriented messages are typically too popular for Internet users searching for information.
In context to the Muffin Break, it adopts variable pricing strategies since there is a change in the
competitor price, customer demand and preferences and others. Thanks to the careful control of
the gain of participation the risk is lower and the reputation and the expected performance and
activities of the Muffin Break would benefit. The perceptions of the customer are complex.
Understanding how the consumer wants make servicing, the right customer simpler and
adjusting pricing depending on the customer’s choice. The next thing to do is to effectively
segment the relevant market. In age between 50-70 years, the organization will aim a mid-level
sales segment. Muffin Break will concentrate on pricing approaches adopted by the Qatar Market
competitors (Singh and et. al., 2018).
Resources led approaches
The creation of capital, which can be stimulated by market sources as well as other
advantages, should be recognized as the organization grows. Sustainable shared vision should be
created, that would gather resources required for sustainable business practices. In resolution of
environmental issues, the organization will play a strategic role and establish a successful
business model. It would help to incorporate sufficient training and participation of workers
effectively. The next priority is improving ties between employers and employees. Efficient
preparation and workforce development should be given. The Muffin Break is able to give
training and development programs for its staff to learn the expertise and abilities to operate
digital technology tools so how they can function efficiently and improve performance. In turn,
the operational efficiency and competitiveness of Muffin Break can be improved. The manager,

staff and stakeholders may also exploit another approach. That kind of training will help workers
learn about the coffee industry. It is to the advantage of organization because it will allow
workers to innovate and optimize the organization. Other than this, website is a digital marketing
tool that offers information about the company and its services. It's seen as most common digital
technology that enables company to meet its clients easily. The website allows consumers to
communicate quickly with Muffin Break that helps them achieve organizational objectives and
goals (Weerathunga and et. al., 2020).
Partnership and Alliances
Joint venture and franchising are also avenues of reaching the Qatar market. The client,
which is ready to open a coffee shop under that brand name and pay the franchising fees, shall
grant the company permission to franchise. The Organization has entered into Qatar Market ads
and entered into agreements with the relevant party. The company partnered with other
companies active in the Qatar market under the Joint Venture. All companies have been
authorized to share risk, technology, productivity and product & services. Compliance with
government regulations relating to international exchange and the joint venture has been
enforced (Szunomár, 2017).
CONCLUSION
It has been concluded from the above mentioned report that growth strategies are helpful
in expanding the business in the other countries. The growth strategies assist an organization to
expand in new market and aware the people about the product and. This is helpful in increasing
the productivity as well as profitability of an organization. In order to expanding the business
into other countries, there is need to improve the communication with more of personnel as well
as interpersonal skills between the staff members. In the present report, there has been discussed
about the different strategies of growth while expanding the business into the other countries. In
order to collection of information in literature review, there have been secondary sources used
such as books, articles, journals. In order to communicate with people of other country, it is
necessary to use the social media tools. With the help of different social media tools, Company
can able to give the information about the product and services and also target the new customer
base. There has been discussed about the several growth strategies and Organization used while

operating business at the international level. There have been different methods considered by
which the growth strategies can be executed with the less period of time.

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