Exploring Muji's Brand Development: A Unique Marketing Perspective

This essay explores the brand development strategies of Muji, a company known for its minimalist and no-logo approach. It analyzes how Muji differentiates itself from other organizations by focusing on cost reduction, recycled products, and word-of-mouth marketing. The essay discusses the shift in branding concepts in global society, from creating a brand identity to leveraging well-known faces for marketing. Muji's unique brand identity, which shuns traditional branding, is examined in the context of modern consumer behavior and environmental awareness. The analysis also considers how Muji's approach impacts its market reach and overall growth, highlighting the importance of quality, reasonable pricing, and innovative use of recycled materials in attracting consumers.

Running head: BRAND DEVELOPMENT
BRAND DEVELOPMENT
Name of the Student
Name of the University
Author Note

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BRAND DEVELOPMENT
The branding is one of the technologies in the modern times which takes into account the
different ideal imageries which attract the general audience. One of the major issues in this
context is the fact that the people in the society have developed and the concept of the brand
identity and the branding has changes with time. It is one of the major aspects of the identity of
the organization which helps the general population to identify with the organization the brand
identity is one of the major steps towards the development of the organization (Heding,
Knudtzen, and Bjerre). The brand is the identity of the organization and the organizations in the
modern society should focus on the development of the brand identity in a way that it reaches out
to the general population. One of the major companies which can be heeded in the context of
differing from the known context of branding in the different formats is Muji. The store follows
a no logo no brand no logo minimalist policy which makes it stand out among the different
organizations (Muji.net).
The shift in the branding concept in global society has changed from creating a brand
identity in the minds of the people to the use of the identity of the well-known faced to market
the brands in the modern society. The branding process in the modern times has changed a lot
since its conception there are number of brands which market themselves with their brand recall
value. In the modern society there are number of brands which do not need the support of a
famed face to market themselves for instance, Nokia phones are trusted for their sturdiness and
build quality on the other hand the brand of Ferrari is equate with speed in the modern society.
The brands which have a high brand value do not have to equate themselves with a known face
to market themselves. On the other hand the majo0rity of the organizations in the modern
concept are using the different renowned faces who are brands in themselves to use their brand

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value to market the products. The brand identity of Muji is that they have no logo or identity
with which people can relate to which gives it a recall value of its own.
In the present media campaigns special heed is given to the environment as the modern
day consumers are effectively turning to use the preset ideas in the minds of the people regarding
the ideology of the different situation that may present themselves in the acculturation in the
society. The media campaigns focus on the development of the environmental factors that affect
the development of the society. One of the major factors affecting the decision of the consumers
to shift to the using of the environmental friendly products as they become more aware. Muji has
taken a major step to encash on this attitude by selling recycled products at a lower price. The
decision regarding the overall interaction among the individuals as the word of mouth via social
media is perhaps one of the best ways that the media can reach out to people and the no brand
policy gains a special mention as it gets word of mouth publicity (Rosenbaum-Elliott, Percy and
Pervan).
The situation that may arise in the life of the people in the society regarding the
development of the brand in the brand image is the modern way. The modern society often id
influenced by the brand image of a person or the identity they can relate to. Muji is an
organization which goes by no brand no marketing policy because of which the products in the
market are sold at a relatively lower and a reasonable cost. The idea of marketing the left over
and the recycled goods helps in the maintenance. The use of the recycled products helps in the
maintenance of the innovative procedures that help in the usage and the development of the
different methodologies to cost the cost of the products that reach out to the general population
(Isomura).

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Muji focus on the word of mouth publicity from the different bases of the population who
tend to focus on the social media usage. Moreover, the non-branding of the products gives them
a unique identity of their own which affects their overall marketing. Instead of marketing
through the different media in the society they choose to market the products using the various
functions of the delivering quality at a reasonable price and the non-branding of the products as a
surrogate branding form in itself. The major issues in the development of differential identities is
the fact that the lack of a brand becomes a brand of the products brought from the marketplace.
The use of the recycled products to cut the costs is one most important strategies that
helps in the success of Muji be it in the consumer appeal or cutting the costs in the organization.
One of the major issue in this context is that the product fails to reach the majority of the
population who do not not have the knowledge of the market place (Yamada, Funayama, and
Yamamoto). The overall inclusion in the market place regarding the different aspects of the
social and the cultural issues that Muji handles keeping in mind the growth of the organization.
The odd marketing proposition of the company stands out as it focusses on the cost reduction of
the production by the reduction of the investment in the different products by branding and
registering them which cuts down the cost in the organization. This helps in the development of
the different aspects therefore helping in the overall growth in the society.
The market therefore in this context is very open to the products that is available to them
at a relatively low cost and the market base is being developed to take into account the different
situation that may influence the decision of the consumer in the choice of the product, society on
the other hand influences the decisions that the people make in choosing the sustainable
development of different products.

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References
Heding, Tilde, Charlotte F. Knudtzen, and Mogens Bjerre. Brand management: Research, theory
and practice. Routledge, 2015.
Isomura, Kazuhito. "MUJI’s way to build a global brand: integrating value communication into
product and store development." Strategic Direction 32.4 (2016): 8-11.
Muji.net. "無無無無". Muji.Net, 2018, https://www.muji.net/store/. Accessed 10 July 2018.
Rosenbaum-Elliott, Richard, Larry Percy, and Simon Pervan. Strategic brand management.
Oxford University Press, USA, 2015.
Yamada, Sanetoshi, Takamitsu Funayama, and Yoshiro Yamamoto. "Visualization of relations
of stores by using Association Rule mining." ICT and Knowledge Engineering (ICT &
Knowledge Engineering 2015), 2015 13th International Conference on. IEEE, 2015.