Report on Multi-Media Health Communication for Cancer Awareness

This report explores the use of multi-media health communication strategies for cancer awareness, examining the advantages and disadvantages of various platforms such as the World Wide Web, newspapers, TV, radio, social media, and public talks. It references theories like the Health Belief Model and the Social Cognitive Theory to explain how these platforms can influence health behaviors. The report discusses how each medium can be used to disseminate information about cancer prevention, risks, and management, while also acknowledging the challenges of misinformation and accessibility. Ultimately, the report concludes that multi-media platforms play a vital role in promoting health awareness and improving the quality of life, provided the information is accurate and effectively targeted to the intended audience. Desklib provides access to this assignment, along with a wealth of other study resources.

MULTI-MEDIA
HEALTH
COMMUNICATION

Table of Contents
INTRDOUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
CONCLUSION................................................................................................................................1
REFERENCES................................................................................................................................2

INTRODUCTION
Multimedia healthcare is defined as a platform that have a range from Pharma sciences to
the medical facilities with their specialities. Moreover, it is helpful to delivering high quality
timely and trusted information through various resources which mainly include social media
platform or digital technologies which include websites that offering live events as public health
talks to people. While taking the contrast of this report, the discussion is based on cancer and the
accessibility of information of cancer to population that is shared by using multimedia platform
to make awareness regards with the cancer that worked as an intervention. In this, the different
platform is used with proper theory and evidence that include world wide web, newspapers, and
Journals, social media, such as Facebook, Twitter, Instagram, and also public talks which work
as a cancer campaign. The multimedia platform regards with the healthcare play a vital role in
order to create the promotional activity. The main objective of using media health promotion
activity to achieve plan that include improvement in the quality of life and communicate with the
population regards with the issue based on Cancer (Alamri et. al., 2018).
MAIN BODY
Multimedia
health
channels
Advantage Disadvantage Supportive theory Evidence
World wide
web (world
health
organisation
)
The world wide
web is defined as
a platform with
access through the
internet and have
a digital audience.
While the taking
contrast of cancer,
the major of
instruction and
information is
shared with the
As per this,
they also share
data and
statistics which
include cancer
mortality and
morbidity are
false
sometimes. So,
in the context
of multimedia
healthcare,
In this, the
psychological theory
has taken some
understanding regards
with the human
thought’s emotion and
behavior and when they
are linked with the
world wide web or any
digital platform then it
is identified that the
number of populations
Sheridan and et.
al., 2019. User
testing digital,
multimedia
information to
inform children,
adolescents and
their parents
about healthcare
trials. Journal of
Child Health
Care, 23(3),
1

help of world
wide web. As per
this, a wide range
of information is
available on the
different websites
include National
health services
and World health
organization. In
this, the World
health
organization share
the information
through their
websites regard
with the cancer
that cancer is a
large group of
disease that can
start from any of
organ or tissue of
the body, when
the growing factor
of abnormal cells
is start with an
uncontrollable
way.
they are
regulating
information
regarding with
the cancer in
the appropriate
way to the
number of
peoples at a
same time by
using digital
platforms
is associated with the
digital platform and in
order to share the
information regarding
with the cancer by
using such platform.
pp.468-482.
Newspaper
and
Journals
They are focus on
the article which
explore about the
The
disadvantage is
literacy level
According to the
Milgram, they
elaborated that the
Jung and et. al.,
2019.
Application of
2

cancer and the
information is
shared to number
of people with
same time.
which shows
that not
everyone is
about to read
and understand
the article or
news related
with cancer.
people have two states
of behavior when they
are in the social
situation. In the
autonomous state that
people direct through
on action and their
responsibilities for the
result of those action
and these newspapers
play a vital role by
providing the causes
and risk factor of
cancer that trigger the
autonomous state of the
people. This behavior is
act as an intervention to
reduce such causes that
can act as a catalyst to
maximize the cases of
cancer
Standard
Terminologies
for the
Development of
a Customized
Healthcare
Service based on
a PHR
Platform. Journal
of Multimedia
Information
System, 6(4),
pp.303-308.
TV and
radio
They have a huge
population
because everyone
has TV on their
home and to
create prevention
towards the
cancer. TV is a
source to share
preventive
The
disadvantage
of this
multimedia
communication
is that there are
various people
who have lack
of income or
facing the issue
Social cognitive theory
is defined as an
influence of individual
experiences, actions of
other and
environmental factor on
individual health
behavior. This is
usually used in
psychology education
Hassan and et.
al., 2017. A
multimedia
healthcare data
sharing approach
through cloud-
based body area
network. Future
Generation
Computer
3

information. of poverty do
not have TV
and radio.
and for the holding of
communication. It is
also helpful to seek the
knowledge which can
directly related to the
observing others within
the context of social
interaction while taking
the contrast of
multimedia healthcare,
the TV and radio is
usually associated with
the social cognitive
theory because, it is
helpful to change the
behavior of people
regards with the
ongoing
communication which
develop informative
behaviour in the
context of health.
Systems, 66,
pp.48-58
Social
media
The advantage of
the social media
in the healthcare
regards with the
cancer is that the
2.65 million of
people are using
social media in
2018 and the
The
disadvantage
includes false
and fake news
regarding with
drug and
medication can
may create
major
Moreover, it is helpful
to provide instruction
or the data to a large
population in the
simpler way by using
multimedia health
because it usually
shares behavior of
psychology with their
Alamri et. al.,
2018.
Monitoring
system for
patients using
multimedia for
smart
healthcare. IEEE
Access, 6,
4

number of
increases to 3.1
billion by 2021.
90 percent of the
physician used
social media and
the 65 percent of
using professional
reason. The wide
range of user take
advantage
through the
physician from
the online mode
or by using social
media. In this,
due the social
media the number
of users try to do
their self-
diagnose health
condition using
the internet, rather
than the visiting
towards a health
professional.
complication
with people.
components, it is also
applicable to make
predictions about the
future behaviors
(Hassan and et. al.,
2017).
pp.23271-23276.
Public talks The public health
talks and social
media platforms
such as
Instagram,
It takes
the truth as
long as
falsehood to
reach the 1500
Maslow need help them
to understand the basic
requirement and
provide aspect to
maintain healthy
Gu, D., Guo, J.,
Liang, C., Lu,
W., Zhao, S.,
Liu, B. and
Long, T., 2019.
5

Facebook,
Snapchat and
many more also
play a vital role in
the development
of information
sharing regards
the health. While
taking the context
of cancer, there
are various people
who share their
views and
thoughts on the
social media
which may
helpful to
influence the
behavior of
people from
improper to a
productive way.
people.
Moreover, the
false news is
70 percent
more likely to
be retweeted
than the truth.
behavior and approach
for improvement of life
and rising standard of
living.
Social media-
based health
management
systems and
sustained health
engagement:
TPB
perspective. Inter
national journal
of environmental
research and
public
health, 16(9),
p.1495
6

REFERENCES
Books and Journals
Chan, K.L. and Chen, M., 2019. Effects of social media and mobile health apps on pregnancy
care: meta-analysis. JMIR mHealth and uHealth, 7(1), p.e11836.
Coyne, S.M., Rogers, A.A., Zurcher, J.D., Stockdale, L. and Booth, M., 2020. Does time spent
using social media impact mental health? An eight year longitudinal study. Computers in
Human Behavior, 104, p.106160.
Edney, S., Bogomolova, S., Ryan, J., Olds, T., Sanders, I. and Maher, C., 2018. Creating
engaging health promotion campaigns on social media: observations and lessons from
Fitbit and Garmin. Journal of medical Internet research, 20(12), p.e10911.
Gu, D., Guo, J., Liang, C., Lu, W., Zhao, S., Liu, B. and Long, T., 2019. Social media-based
health management systems and sustained health engagement: TPB
perspective. International journal of environmental research and public health, 16(9),
p.1495.
Terrasse, M., Gorin, M. and Sisti, D., 2019. Social media, e‐health, and medical ethics. Hastings
Center Report, 49(1), pp.24-33.
Wu, T., Deng, Z., Zhang, D., Buchanan, P.R., Zha, D. and Wang, R., 2018. Seeking and using
intention of health information from doctors in social media: the effect of doctor-consumer
interaction. International journal of medical informatics, 115, pp.106-113.
7

CONCLUSION
As per the above discussion, it is analyzed as the multimedia healthcare digital platform
have a vitality among the population to share informative data to the number of people at the
same time. In this, there are various form of digital platform which include world wide web,
public health talks also called e talk or Ed talk and social media platform. With this, the healthy
information regards with the diet and approaches which is preventive to reduce the complications
regarding the health. In this, the advantage of a healthy behavior is shared among the number of
populations that is helpful to improve the quality of life.
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