Impact of Multi-Media Health Communication on Mental Health Awareness

This report examines the effectiveness of multi-media health communication in promoting awareness and positive behavior related to mental health. It discusses various types of media, including the World Wide Web, newspapers, TV, radio, social media, and public talks, evaluating their advantages and disadvantages in conveying mental health information. The report references supporting theories such as the Psychosocial Theory, Milgram Theory, Social Cognitive Theory, and Maslow's Hierarchy of Needs to understand the impact of these communication channels. It highlights the importance of accurate and reliable information dissemination, especially in the context of mental health, and concludes that multi-media health communication is a vital tool for reaching a broad audience and encouraging proactive mental health practices, emphasizing the role of theories like Maslow's in motivating individuals towards self-actualization and improved mental well-being. Desklib provides access to this and other solved assignments for students.

MULTI-MEDIA
HEALTH
COMMUNICATION

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
CONCLUSION................................................................................................................................7

INTRODUCTION
The multimedia health communication is defined as the way which help to create informative
behaviour and pattern towards the public. In this, the multimedia health communication is the
important aspect for the current scenario which is helpful for the development of wellbeing
regards with health issue. In this, the selected health issue mental health. As per this, a wide
range of population is facing the issue of mental health. In this, the multimedia health
communication plays vital role in the development of quality of health and care towards the
people who is dealing through such kind of health issue. In this, the health promotion is being
taken while taking the contrast of mental health with digital use.
MAIN BODY
Types of
media
Advantage Disadvantage Supporting
theory
Literature evidence
World
Wide Web
The major of
information is
related with
mental health
that is preferred
in the world
health
organisation. The
world wide web
which is properly
associated with
the source which
is linked with
mental health.
The world health
organisation or
the national
health service
The
disadvantage
which shows
that there are
number of
people who is
not using
proper internet.
So, the
information
which is
circulated with
the medium of
digital
multimedia is
not shared in
the appropriate
way. As per
Psychosocial
theory: The
psychosocial
theory indicate
that they focus
on the nature of
the self-
understanding,
social
relationship and
the process
which is based
on mental
support
connection
between the
person and
his/her social
Liu, J.J., Bao, Y., Huang,
X., Shi, J. and Lu, L.,
2020. Mental health
considerations for
children quarantined
because of COVID-
19. The Lancet Child &
Adolescent Health, 4(5),
pp.347-349.
1

play essential
role in the
formation of
information
which is
essential for the
population. In
this, the
discussion is
based on mental
health where
people face
number of issue
due to mental
issue. As per
this, the world
health
organisation and
national health
service used to
serve essential
information to
the general
public through
the source of
internet. It is
helpful to share
the information
with the people
in short period.
this, the proper
use of
multimedia is
play relevance
but the
unknown of
user is not
using such kind
of media
especially the
older one. In
this, the mental
health issue is
usually
associated with
older one due to
lack of
dependence.
world. So, the
theory is
appropriate the
development of
sense for the
mental health.
In this, the
multimedia
play vital role
for the
developing
psychology
which is based
on intervention.
Newspaper The newspaper There are Milgram Stephenson, N., Chaukra,
2

and
journals
and the Journals
usually follow
the aspect of
information.
While taking the
contrast of
mental health,
the journals and
newspaper play a
source of
information
among their
reader. The
information
which is based
on mental health
is regulated with
number of
people with a
one article.
limited user of
newspaper and
journals. As per
this, the range
of newspaper
reader are less
so this
multimedia
health
communication
has less
audition while
taking
comparison
with others.
The major of
discussion of
mental health is
taken in short
way in the
article and
newspaper.
theory: The
Milgram
experiment
suggest that
human beings
are susceptible
for the
following
authorities.
With this, if any
newspaper is
provided
indication or
prevention for
the mental
illness then it
act among the
population.
S., Katz, I. and Heywood,
A., 2018. Newspaper
coverage of childhood
immunisation in
Australia: a lens into
conflicts within public
health. Critical Public
Health, 28(4), pp.472-
483.
TV and
radio
As per this, the
TV and Radio is
also a part of
multimedia
which is helpful
to share the
information
regards with the
mental health.
Sometime, the
news related
with the mental
health are false
and not
appropriate
which may
create adverse
effect on the
Social cognitive
theory: The
social cognitive
theory usually
used in
psychology
education and
communication
which hold the
Allington, D., Duffy, B.,
Wessely, S., Dhavan, N.
and Rubin, J., 2021.
Health-protective
behaviour, social media
usage and conspiracy
belief during the COVID-
19 public health
emergency. Psychological
3

The user of TV
is more and even
a number of
houses have
access so the
sharing of
information
regards with
mental health is
easy and reliable.
person
psychology
which may
create condition
which is not
appropriate for
the mental
health.
portion of
individual
knowledge
which is
directly related
to observing
other within a
context of
social
interaction.
medicine, 51(10),
pp.1763-1769.
Social
media
This platform
has number of
applications
which may
include
Facebook,
Instagram and so
on. they have
active user so
any information
which is
preventive for
the mental health
is share in the
social media
platform and
information is
reached up to the
number of users
at a same time.
This may create
The people with
the mental
health issue do
not use social
media. The
older people are
also do not use
any social
media platform.
In this, the
social media
platforms are
usually worked
as an
interaction
place. In this,
the television
and radio also
used to create a
real interaction
among with
population by
showing the
sharing of
information by
using this social
cognitive
theory that
make relevance.
Zhou, L., Zhang, D.,
Yang, C.C. and Wang,
Y., 2018. Harnessing
social media for health
information
management. Electronic
commerce research and
applications, 27, pp.139-
151.
4

impact because
the young people
are usually active
on the social
media platform.
Public talks The public talks
have a crucial
role in the
development of
quality of
communication
among the
people. The
public talk
include webinar
and or may e-
seminar that
support the
people to
regulate the
information in
the appropriate
way.
The people are
usually
unaware of this
all. In this, it is
act as major
disadvantage
for the older
people. it also
acts as
beneficial
aspect for the
development of
quality of
information
sharing among
service user.
Maslow
motivation
theory: The
public health
talk is usually
followed by
Maslow
motivation
theory which
motivate the
person attempt
to fulfil their
basic need
which is based
on
physiological,
safety, social,
esteem, and
self-
actualization. In
this, the public
talks are usually
focus by
providing the
detail
information
Latif, F., Bashir, M.F.,
Komal, B. and Tan, D.,
2020. Role of electronic
media in mitigating the
psychological impacts of
novel coronavirus
(COVID-19). Psychiatry
research, 289, p.113041.
5

regarding with
the mental
health which
create a
satisfaction
among
population.
6

CONCLUSION
As per the above discussion, it is analysed that the multimedia health communication is
effective channel to create an informative behaviour among the number of populations at the
same time. In this, the Maslow theory usually motivate others to gain self-actualization and self-
esteem. In this, the multimedia health communication play a vital role with selected disease of
mental illness among the population by sharing information of prevention and intervention.
7

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