Multidisciplinary Project: Analysis of Organic Snack Research Data

This report presents an analysis of research findings related to organic snack consumption. The study, employing both primary and secondary research methods, investigates consumer preferences, motivations, and purchasing habits concerning organic snacks. Key findings reveal that the majority of participants are between 20-29 years old and prefer sweet potato-flavored organic snacks with original flavoring, primarily purchased from organic stores for health reasons. The research utilized questionnaires and online surveys to gather data on consumer choices, flavor preferences, and store selections. The analysis highlights the importance of health considerations and affordability in driving organic snack purchases, with a significant preference for organic stores over non-organic options. This report is useful for understanding consumer behavior in the organic food market.

Running head: MULTIDISCIPLINARY PROJECT
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Multidisciplinary project
Analysis of research finding
Student’s Name
Institutional Affiliation
Professor’s Name
Date

MULTIDISCIPLINARY PROJECT
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Analysis of research finding
The findings from the research indicated the most of the sampled participants for the
survey were between 20-29 years were 55 per cent of the total responses. The least represented
age group was that above 50 years of age while the study involved 20 per cent of responses from
the age of 13-29. The results of the age categories are represented in the pie chart below that
demographically indicates the most active age group in any population sample is 20-29 years as
acknowledged by (Azzopardi et al., 2018).
Figure 1: Percentage of age group participation
The study also examined the choice and preferences of different organic snacks
among the participants. The survey questionnaire provided a list of organic snacks upon which
the participant was required to select one from the list. The results indicated that 40 per cent of
the responses preferred to taste the sweet potatoes followed by 21 per cent responses interested
in tasting the pumpkin. It was shocking that the carrot was least preferred among the respondents
with only 4 per cent of the participants selecting it. This is shown in the pie chart below.

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Figure 2: Choice of the organic snack to be tasted
Another aspect examined by the study was the preference of the flavor among the
subjects. The data from the findings indicated that 58 per cent of the responses preferred the
original flavor from the vegetable whereas 32 per cent settled for sea salt-flavored organic
snacks. The organic snacks that had the pepper flavor were least preferred with only a
representation of 10 per cent of the participants from the collected responses.

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Figure 3: Choice of flavor
Further, the survey sought to determine the choice of stores where the consumers
would prefer to obtain their snacks. Two options were provided upon which the participants were
to select one option for the desired store. The findings indicated that 95 per cent of the responses
preferred buying their snacks from the organic stores whereas only five per cent selected the
non-organic stores. This statistic depicts that most people would prefer consuming organic
snacks that are naturally prepared to the non-organic snacks. This could be due to the reasons
that some scholars highlighted which illustrates that the non-organic consumables could be
having harmful substances to the body thus posing a health hazard (Greber, 2018).

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Figure 4: Choice of store types
Concisely, the survey examined the reasons that could lead the participants to buy an
organic snack. Some reasons were provided by the structured-question upon which the
participant was to select one among the choices (Brace, 2018). The statistic obtained depicts that
most participants, represented by 44 per cent responses, made purchases of organic substances
due to health reasons (Žibret, Hafner-Fink, and Kline, 2018, pp.180-226). However, 24 per cent
participants could buy the organic snacks due to their affordability prices indicating that the
organic food products were cheaper in the market compared to the non-organic snacks. Those
who purchased the snacks based on the diets were the least among the responses with only 13 per
cent representation. The analytic result is presented via the pie chart below.
Q5.

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Figure 5: Reasons for purchasing organic snacks

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References
Azzopardi, P. S., Sawyer, S. M., Carlin, J. B., Degenhardt, L., Brown, N., Brown, A. D., &
Patton, G. C. (2018). Health and wellbeing of Indigenous adolescents in Australia: a
systematic synthesis of population data. The Lancet, 391(10122), 766-782.
Brace, I. (2018). Questionnaire design: How to plan, structure and write survey material for
effective market research. Kogan Page Publishers.
Greber, G. J. (2018). Chronic Digestive Disorders: Regaining Health with the Functional
Medicine Approach. Troubador Publishing Ltd.
Žibret, M., Hafner-Fink, M., & Kline, M. (2018). Testing an extended model of organic food
purchasing behaviour. Teorija in Praksa, 55(1), 180-226.