This report explores the use of multimedia communications in health promotion, specifically focusing on raising awareness about the negative impacts of alcohol consumption and strategies for reducing alcohol-related issues in communities. It discusses key concepts such as health and well-being campaigns, social marketing, and media communication theories including user gratification, social learning, and empowerment theory. The report identifies the resources and rationale for health promotional activities, including the importance of budget and media platforms, and highlights various multimedia methods such as social media and influencer marketing. It also outlines communication objectives like increasing awareness, providing information, and creating interest, emphasizing the role of empowerment theory in guiding people towards social change and reducing alcohol abuse. The report concludes that mass media is crucial for driving societal changes and offers a reliable platform for communication.