Using Multimedia to Promote Mental Health: Strategies & Impact

This essay discusses the use of multimedia communications for mental health promotion, highlighting the effectiveness of mass media and social marketing strategies in raising awareness and influencing behavior. It emphasizes the importance of targeting specific audiences, such as young adults and teenagers, and utilizing social media platforms to disseminate information and promote mental health initiatives. The essay also touches upon the communication objectives, the role of health literacy, and the evaluation methods for assessing the impact of mental health campaigns, ultimately concluding that multimedia communication is a crucial tool for improving mental health and wellbeing within the population. Desklib provides access to similar essays and study resources for students.

Multimedia communications
for health promotion part 2

Table of Contents
INTRODUCTION...........................................................................................................................3
Background.............................................................................................................................3
MAIN BODY...................................................................................................................................4
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Mass media refers to the communication which should be delivered to the large population
and influence them regarding any topic or anything. This is highly effective and have
reachability to large population that can lead to create a huge impact on mind-set. This may
include different source of media like television, internet, radio along with newspaper. These are
highly effective and can reach to mass of the people (Ahmed et. al., (2020)). This can have high
impact during campaign which can be applied for influencing and sharing information with mass
people. This can also help to create high impact of campaign and lead to better outcomes. There
are various issues like operating media, using for specific campaign and others. In this, there is
need to make some plan which can be effective and allow to get better response for the campaign
which can have high influence to the large population (Blokhin et. al., (2018)). There is
discussion about the planning process to create high level of awareness regarding mental health
issue and prevention and strategy to deal with it. Campaign have the goal to create aware
regarding the mental health for influencing and educating large population regarding achieving
better mental health. There is discussion about the social marketing in context to campaign.
There is also discussion about the health issues which should be communicated through the mass
media. It also includes the evaluating method to ensure about the effectiveness of the campaign.
Background
Health and wellbeing is highly effective which allow to get state of complete mental,
physical and social wellbeing. This is not only the state of disease or infirmly. This can allow to
ensure about the getting better health for improving quality of life. This can be improved through
the campaign which can help to create the awareness about maintaining better health and
wellbeing (Neuner et. al., (2019)). However, there is need to use some media resources and
strategy which can allow make some strategy and implement it to influence large population.
Here, mass media is effective which allow to share the information to the large population and
allow to get better implementation of getting introducing better and effective rationale.
Diffusion of innovation theory refers to the hypothesis which are effective and allow to
get advancement in spread throughout cultures and society within large population. This includes
the speed and pattern where practices, new ideas or products can spread thorough population.
This is an effective theory which allow to help in understanding along with promoting adoption

of new ideas or products. This also help to influence the customer acceptance that have impact
on the large population to get better result in creating awareness (Debashis et. al., (2017)).
Here, through using the social learning theory can help to describe learning about
achieving good health and wellbeing which refers to a social process for the culture or society.
This plays an important role in developing cognition within large population. This can influence
the social behaviour which can be observed individual (Sellers et. al., (2017)).
Social marketing theory is also effective in create awareness about any information which
should be delivered to the large population and can have focus on the socially valuable
information that can be promoted for the better achieving of health and wellbeing. In this, target
audience should have the information that can influence them for getting better health and
wellbeing through using of mass media. Here, social marketing is highly effective and allow to
get better and effective awareness about any campaign that can be effective and allow to get
better attraction towards using different strategy for better health and wellbeing. In this, media
communication plays an important role in create awareness and influence the social marketing
where internet have an important role in sharing of information which can be relevant to the
campaign regarding improving mental health awareness for better health and wellbeing.
There is an important role of using of mass media which can includes the billboards, print
media and application which are effective and allow to get better and effective response (Bozdag
et. al., (2017)). This can have high reachability to cover the large population for getting and
effective response to communicate with the large population. In this, there is high need for better
mental health that can allow to get better and effective ration in dealing with creating ideas for
sharing of information with the large population. Social media is one of the effective media in
present time which have large number of audience within world. This is highly effective media
in present time and create high impact during sharing of information to the large population.
There is high impact of media resource which includes the social media that can influence mass
population for creating impact of mass population within few clicks (Feng et. al., (2019)).
MAIN BODY
Media health promotion activity can have an important role in dealing with the issue of
health related problem. This can allow to get better interest and creating awareness about the
issue. This can be effective and allow to create awareness and sharing of information with large
population regarding health promotion for achieving better health and wellbeing. This is

effective and allow to achieve effective understating within large population that can have better
understanding and influencing towards the health problems (Hamilton, (2019)). This also help to
influence the raise the level of education and knowledge regarding better health and wellbeing
relate with health topics. This also help to resolve the problem more saliently which can impact
on individual thought and their behaviour. Here, media is effective resource that can play crucial
role in creating high level of awareness which can influence large number of people regarding
achieving better health and wellbeing. This can allow to get better relation with large audience
where social media is highly effective and have large number of audience. There are large
population who are using the social media on daily basis and have their high impact during
creating role for sharing of information to deal with the issues and less knowledge towards the
health which can lead to create mental health issues within large population (10 Methods to
Measure the Success of a PR Campaign, (2017)).
To deal with the situation to create awareness and lead to create high impact about the social
media through using the social marketing strategy which is effective and allow to attract and
influence large number of population towards their products and ideas. This can allow to create
awareness regarding the campaign that is for sharing of ideas and information about possessing
good mental health (Holder et. al., (2019)). Media health promotion activity can be effective and
allow to get better help in promoting the mental health promotion.
Multimedia refers to the form of communication which can be highly effective and allow to
form content like text, audio, images, video and animation that are interactive presentation and
have the high potential to influence the large population for the better and effective response.
This can allow to move towards the effective response that can lead to create negative high
impact on the delivery of better sharing of information with other to achieve the better health and
wellbeing (Thai, (2018)). Here, creating awareness about the campaign and its aim which can
attract large number of potential audience who need to get better mental health and better
wellbeing. This can also attract large number of people to get influence for getting education and
information which can be effective to possess the better mental health and allow to live quality of
life. In this, social media is chosen as the media resource where social marketing approach is
used to create awareness about the motive and aim of the campaign which can have high
potential to attract and influence large number of population to take care about their mental state
and health for their better wellbeing.

Here, mental health issues are the one which needs to get communicated through the mass
media in which every individual is the target audience especially young adults and teenagers who
are highly effective through the social media and deal with the mental issues like depression,
stress, anxiety and others.
Communication objective is to creating awareness about the good mental health and
providing strategy and preventive measures to deal with mental health issues to get better and
improved health and wellbeing. To achieve this objective there is need to ensure about creating
awareness which can have high impact through sharing information with the large population
specially with teenagers and young adults who needed such type of information that can
influence them to achieve better health and wellbeing (Willage, (2018)).
To create awareness about achieving good mental health, there is need to use the social
marketing theory which influence and allow to focus on sharing go information which are
socially valuable should be promoted. This includes the outline of the framework for designing,
implementing and evaluating the information campaign that can have high impact on sharing of
strategy and preventive measures to achieve good mental health. Through using of social media,
this can be done where large population and the target audience is using the social media that
allow to get better interaction with each other (Social Media to Promote Health, (2019)). This is
effective and help to achieve the better interaction and sharing of information with the target
audience. Here, through using the social marketing can help to create high level of sharing of
information with the large population to create effectiveness for achieving better health and
wellbeing.
There are some of the features which includes the creating audience awareness, targeting the
right audience, reinforce the message, cultivate images and impression, stimulate interest, induce
desired result (Heilemann et. al., (2018)) (Browne et. al., (2017)). These are effective and allow
to get better and effective response. Here, it is essential to create awareness within audience that
can influence large population for achieving better and effective response to influence people to
achieve better mental health. Here, every individual is the targeted audience specially teenagers
and young adults. Here, it is essential to deliver the message regarding the campaign where they
should contribute for getting better effort in achieving mental health (Social Marketing Theory,
(2018)).

Health literacy is also required within the large population which can have high impact in
gaining better mental health that can help to achieve the effective response. Educating people can
be possible through creating awareness on the social media and with the help of campaign, it can
provide better result towards creating awareness and influence people to prevent stress, anxiety,
depression and focus towards achieving good mental health.
Keywords ranking and engagement on social media evaluation method can be helpful in
evaluating the effect of campaign and creating awareness within the target audience. This can
have better result in delivery better education to people to take care about their lifestyle to
achieve better mental health. These are effective to evaluate and employ the trial for specific
health campaign (Ehrlich et. al., (2019)).
CONCLUSION
From the above discussion, it can have concluded that mass media is effective and are
highly effective in order to create awareness about the mental health that can help to ensure
about getting better health and wellbeing. In this, through using mass media there is specific
health campaign that can influence large population through specific health campaign. Social
marketing theory can be effective in creating high level of awareness with large population
regarding mental health. In this, there is also discussion about the social media which influence
large population towards creating awareness as social marketing and media communication
which can allow to get better and effective awareness to delivery better education and
information to the target audience regarding achieving better mental health. In this essay, there is
discussion about the communication objectives. There is use of appropriate theory that can
attract large population to ensure about achieving better health and wellbeing.

REFERENCES
Books and Journals
Ahmed et. al., (2020). Association between exposure to mass media family planning messages
and utilization of modern contraceptive among urban and rural youth women in
Ethiopia. International Journal of Women's Health, 12, 719.
Blokhin et. al., (2018). Objectivity of information as a modern paradigm of mass media activities
(to problem statement). International Journal of Civil Engineering and
Technology, 9(13), 62-72.
Bozdag et. al., (2017). Understanding the images of Alan Kurdi with “small data”: A qualitative,
comparative analysis of tweets about refugees in Turkey and Flanders
(Belgium). International Journal of Communication, 11, 24.
Browne et. al., (2017). The Mental Health of Australian University Students. Journal of the
Australian & New Zealand Student Services Association, 25(2).
Debashis et. al., (2017). Mass media usage by rural youth in agriculture related areas in Udham
Singh Nagar District of Uttarakhand. Indian Research Journal of Extension
Education, 17(4), 37-41.
Ehrlich et. al., (2019). What happens when peer support workers are introduced as members of
community-based clinical mental health service delivery teams: a qualitative
study. Journal of interprofessional care.
Feng et. al., (2019). The state of augmented reality advertising around the globe: A multi-cultural
content analysis. Journal of Promotion Management, 25(4), 453-475.
Hamilton, (2019). Envisioning a Habitus of Hygiene: Hands as Disease Media in Public Health
Handwashing Campaigns. Canadian Journal of Communication, 44(2).
Heilemann et. al., (2018). A mental health storytelling intervention using transmedia to engage
Latinas: Grounded theory analysis of participants’ perceptions of the story’s main
character. Journal of medical Internet research, 20(5), e10028.
Holder et. al., (2019). Stigma in mental health at the macro and micro levels: Implications for
mental health consumers and professionals. Community Mental Health Journal, 55(3),
369-374.
Neuner et. al., (2019). Mass media as a source of public responsiveness. The International
Journal of Press/Politics, 24(3), 269-292.
Sellers et. al., (2017). Social learning theory and courtship violence: An empirical test. In Social
learning theory and the explanation of crime (pp. 109-127). Routledge.
Thai, (2018). Mental health literacy: knowledge of depression among undergraduate students in
Hanoi, Vietnam. International journal of mental health systems, 12(1), 1-8.
Willage, (2018). The effect of weight on mental health: New evidence using genetic IVs. Journal
of health economics, 57, 113-130.
Online
10 Methods to Measure the Success of a PR Campaign, (2017), [Online] Available through <
https://www.prmention.com/blog/10-methods-to-measure-the-impact-of-pr-campaign/>
Social Media to Promote Health (2019), [Online] Available through
<https://www.actionforhealthykids.org/activity/social-media-to-promote-health/>

Social Marketing Theory (2018), [Online] Available through
<https://www.communicationtheory.org/social-marketing-theory/ >