4ENT1104 - Multimedia Regulatory Framework: Copyright Analysis Report

This report provides a comprehensive overview of the multimedia regulatory framework, with a specific focus on copyright. It begins by defining copyright and its significance, addressing issues such as plagiarism, ownership disputes, and website copyright. The report then delves into real-world copyright infringement cases, including Star Wars vs. Battlestar Galactica, Apple v. Microsoft, The Associated Press vs. Fairy, and Puma v. Forever 21, illustrating the practical implications of copyright law. Furthermore, the report examines copyright protection laws, including the Copyright, Designs and Patents Act, and outlines the rights granted to creators, such as ownership, economic rights, and moral rights. It also covers exceptions to copyright and their impact. The report concludes by emphasizing the relevance of copyright within the multimedia industry, particularly in the context of advertising, content creation, and social media, highlighting the importance of protecting intellectual property in the digital age.

MULTIMEDIA REGULATORY
FRAMEWORK

Table of Contents
INTRODUCTION ..........................................................................................................................3
About copyright ..........................................................................................................................3
Issue arise related with copyright ...............................................................................................4
Case related with copyright.........................................................................................................5
Relevance of copyright within multimedia industry. ..................................................................8
CONCLUSION ...............................................................................................................................9
REFERENCES................................................................................................................................9

INTRODUCTION
Multimedia regulation is the framework which define law, provision, and procedure
which each organization need to follow while using communication tool of media. This report
has bee formulated to define how copyright affect in multimedia sector by define revenue of
copyright, issue arise related with copyright, as well as law and provision has been implemented
to protect the right of creators or owners from stole their work to unauthorised users. All these
information has been define in systematic manner.
About copyright
The term copyright is used to give ownership title or right to actual owner of their
intellectual property. In other words, copy right is the right which is given by owner to relevant
or authorised users, Ton;y owner and personal or organizations which they given right to use
their intellectual property have right to use their products. Except owner and authorised users no
one has right regarding with using intellectual property or product of owner in such case legal
action is taken by owner as using someone else's property without their permission is consider as
unethical act.
Copy right is the ownership title which given special right to person to copy their creative
work. And provide another personal or organization entitled to use their relevant copy right
property for limited period of time. It is include, literature work, education or musical lyrics,
poem, songs, films, artwork. Copyright is protect the original work of individuals. In this slogan,
domains, titles are not protected under the copyright (Chen, et.al. 2018).
Theses are help in order to proved right of using someone work to another person. On the
basis of that originators able to work in systematic manner as well as copyright also provide
another source of income to owner of the products. As on the basis of that they able to generate
income by using their own product which is also consider as source of revenue.
Copyright prefers, protection of individual 's work who express their view and ideas a s
well as relevant information in different types of forms of information. Copyright have many
issue when personal use multimedia case related with multimedia is arises.
It is consider as legal protection of author or individual's work which provide right to
author regarding with publications, and distribution right. Copyright law is implemented in order
to protect right of authors under which protection and law or provisions are formulated which

define that no one has right to use authors work or product or their songs, poem without
permission of them. Copyright is the symbol of protection content of authors on the basis of that
many of law has been formulated (Colangelo, and Maggiolino, 2018).
It is consider as essential and relevant source of provision which help in maintain ethical
environment in the work and proved protection to authorised user for their work.
At present time with the changes of technologies copyright is play essential role in
multimedia industry, special for those organizations which are related and engaged in the world
of advertisement, providing new content , social media, creation of digital content as case
regarding with plagiarism has been increases thus with the use of copyright owners or
organization able to protect their work by using another unauthorised users.
Issue arise related with copyright
Copyright is consider as thorny issue in which number of issue owner regarding their
own work. Following are define below:
Plagiarism: This is consider as one of the trending is due which arise during the time of
running business in the field of multimedia Due to advancement of technology case related with
copy of work which include, written journal, poems, music, lyrics , personal steal idea of real
owner.
Ownership: Most of personal take right of ownership of content or property of musical
rights without taking permission of real owner of the intellectual property. This types of case has
been raise due to advancement of internet and new technologies.
Website copyright: At present time period in multimedia organization, case regarding
with website copy right has been raise up. As cyber crime and issue related with taken right of
website and using owner's website without permission has been increases.
The main reason of increase issue related with this is that due to increase in the rate of
competition regarding with presenting best content and creation of profit, hackers or person use
website and theft legal content of the authors in order to maintain their position in the
competitive environment. At present time period in multimedia organization, case regarding
with website copy right has been raise up (Davis, 2018).
As cyber crime and issue related with taken right of website and using owner's website
without permission has been increases. The main reason of increase issue related with this is that
due to increase in the rate of competition regarding with presenting best content and creation of

profit, hackers or person use website and theft legal content of the authors in order to maintain
their position in the competitive environment.
Case related with copyright.
Star Wars vs Battle-star Galactica
In 1978, Star Wars was produce a film in which they use multiple characteristic of
cartoons, Universal Studio was aligning that Galactica infringer copyright which was created or
originated by Star Wars. It was define that Star Wars use various charterers, and story line of
Galactica, which includes, Skyler, Skywalker, . Universally studio aligned that Star wars need to
pay compensate or panellised regarding with breaking law of intellectual property As they copy
character and story of their film without taking permission from the director of move.
Apple Computer, Inc. v. Microsoft.
Apple and Microsoft both are leading technical organization which run successfully their
business in IT sector. In 1995, Apple file case on Microsoft regarding with infringement of
using 8irght of graphical user interface. According to this case, Apple provide right and get
licences to Microsoft and other companies regarding with uses of GUI which is used in Window
1.0 (Kurniawan, Perdana, and Nugroho, 2019).
But when Microsoft change their policies and structure as well as design of Window
they use GUI in that time Apple file case Microsoft. Even Apple also claim when Microsoft
launch new Window 3.0 regarding with using GUI in unauthorised way.
Apple claims that the they proved certain part of the GUI for organization to use it
however the whole Macintosh system is protected by the copyright thus each element which
includes, screen of window, rectangular of window screen, overlap all these are protected by the
copyright. Court have taken decision in favour of Microsoft as Apple file 189 element which are
copyright and court give these right to Microsoft to use theses in their Window.
The Associated Press vs. Fairy
This is consider as of the famous copyright issue case. In 2008, Shephard Fairy create
poster of Obama, it was a hope poster which show victory of Obama, this poster is wildly get
popper and use as the symbol on the campaign started by the Obama for his victory. However,
Fairy took case and demand for compensate on Associated press as they use this poster withou7t
getting permission and taken right from the artist. This case was solve out behind the court and
demand to compensate from the press organization.

Puma v. Forever 21
Puma filed case against, Forever 21 that this company break rule of copyright, as they
copy Puma 's dress and footwear style .Thus Puma set claims regarding with trade dress, design
and infringement of copyright act. They demand for compensation and court decide to take
decision in favour of Puma.
Copyright protection law
Due to increase in the case of infringement law and provision has been formulated as
well as amendments are done in Intellectual property Act. Which help in order to protect right
and interest of the real owner of the work.
As with the advancement of technology their are various way which useful for hackers to
hack style, of owners thus in order to protect their right for law has between implemented
which are useful during the time of running multimedia business for protect their produce and
idea from person or organization which use their work without taking permission from them
(Lee, Ng, Tan, Shaharuddin. and Wan-Busrah, S 2018).
UK government has been implemented The copyright, Design & Patent Act, which
proved right to originator of work to protect their right regarding with their work which includes,
literacy, musical, artistic and dramatic work. Certain law has been implemented which cover
right of broadcasting, copying, performance, adapting renting , issuing & lending copies in
market. This law is developed for giving right to creator for become real owner of their product
or project as well as provide assistance regarding with disproportion of their project.
Following are the rights under Copyright Act which provide to the creator of the project or work,
these are define below:
For musical, literacy, and dramatical work:
70 years of copyright has broadcasting, copying, performance, adapting renting , issuing
& lending copies in market. This law is developed for giving right to creator for become real
owner of their product or project as well as provide assistance regarding with disproportion of
their project.
Following are the rights under Copyright Act which provides to the creator of the project or
work, these are define below:
For musical, literacy, and dramatical work:

 70 years of copyright has been provide to the author from the day he entitled towards his
work.
 Copyright act also includes, work which is run or generate by using computer. For sound
recording and broadcast products or songs, 50 years f copy right has been entitled to
creator or till the data he died .
For films , 70 years of provision has been made,since the day of publication or broadcast of film,
director have right to protect their idea.
 For typographical 25 years has been given-to the authors.
 Copyright act covers, literacy, musical, dramatical, artistic and sound recording work.
This act is implemented in order to proved following protection to creator which are define
below:
Ownership: According to the act , for publish any kind of musical song, artistic or
dramatic work, creator is consider the first owner of their project and he is entitled in order to
take possession of providing right to use their work for specific number of users. First owner of
their film are includes, director and producer, for sound record it was, broadcaster. Copyright is
entitled to the real owner however they have right to transfer it to anyone. But they also have
right regarding the project.
This act help and useful in order to prove ownership creators show their work in the form
of symbol, they also present their work by showing, their name, symbol, year in which they
present or public work. According to this act, government also proved facilities on the basis of
that they are easily proved ownership (Parker, Zipursky, Ma, Baumblatt. and Siegel, 2018).
Economic right: Creator has the right in order to proved exclusive right for creator to
issue copies, or or land their work they able to generate income from doing their work as well as
communicate of sell their work copies in market.
Moral right: According to this act, creator have right to represent themselves and
identified themselves as the originator or creator of the document or the work however they done
have right to public any kind of content which act adversely forbidden by law. This is useful
right which directly impacted towards the personal behaviour of authors as they are morally
entitled towards how effective they are take their right.
Exceptions to Copyright: Copyright act includes many of provisions as well as it helps
in excluded people by using their material. Theses are directly impacted towards how effectively

personal able to protect their right as well as on the basis of that they able to work and
successfully able to generate income from running their activities has been provide to the author
from the day he entitled towards his work.
Copyright act also includes, work which is run or generate by using computer. For sound
recording and broadcast products or songs, 50 years of copy right has been entitled to creator or
till the date he died .
Relevance of copyright within multimedia industry.
Fair use: This act is used for proved protection to user and build fairly and ethically
working environment which help in control issue related with plagiarism or stone of work in the
digital media platform.
Digital Millennium act: This act is formulated for the purpose of providing protection to
digital work regarding with any kind of issue arise related with copyright breach of contract.
Illegal downloads: At present time illegal download case has been raise thus with their
implementation of thus act it will use for beneficial to prevent and control or protect right of
illegal downloads.
Preventing infringement: In multimedia organization most of companies are file case
upon each other due to use their divide an software or their symbol, by implementation or
provision of these law , legal procedure has been implemented in order to prevent issue related
with infringement.
Global protection: Many of organization face issue related with plagiarism or various
or stole of data in use illegal way of website thus organization to control these issue copyright act
is implemented (Sawyer. and Karjiker, 2019),
Branding to organization: This act formulate provision regarding with provide right of
ownership and entitled creator towards getting remuneration which help in generate revenue and
identified them as real owner of the creation.
Creation of intellectual property: This act help in create intellectual property . These
provides aught to organization to communication their work with public, issue copies of their
work, adapt their work, as well as reproduce their work. These are beneficial and useful for
multimedia organization as they require to protect their right and interest in full of competitive
business environment.

Specialises data of publications: This provides right for publication as well as on the
basis of that creator able to protect and public their right with having right of copyright of their
creation.
CONCLUSION
From the above analysis it has been concluded that with the changing of environment and
advancement of technology use of multimedia device has been raise up. Which directly
impacted on positive as well as negative way It prove direct communication medium to public
however, for content creators, copyright act has been implemented act prove protection to the
real owner of the dramatic, artistic, musical, broadcasting, and digital content creator
organization to right of protect their work. As due to technological advance case related with
plagiarism, stone of website has been increase. Thus copyright act play vital in case of running
multimedia organization. As their director able tp protect organization;s work or content an took
right of ownership as well as copy and entitled to use their property for others.

REFERENCES
Books and journals
Chen, et.al. 2018. Multimedia distribution and transfer of per-and polyfluoroalkyl substances
(PFASs) surrounding two fluorochemical manufacturing facilities in Fuxin,
China. Environmental science & technology. 52(15), pp.8263-8271.
Colangelo, G. and Maggiolino, M., 2018. ISPs’ copyright liability in the EU digital single
market strategy. International Journal of Law and Information Technology. 26(2).
pp.142-159.
Davis, R. O., 2018. The impact of pedagogical agent gesturing in multimedia learning
environments: A meta-analysis. Educational Research Review, 24, pp.193-209.
Kurniawan, D. A., Perdana, R. and Nugroho, P., 2019. Supporting Technology 4.0:
Ethoconstructivist Multimedia for Elementary Schools. International Journal of Online
& Biomedical Engineering .15(14).
Lee, L. S., Ng, G. W., Tan, K.Y., Shaharuddin, S. S. and Wan-Busrah, S. F., 2018. Integrating
interactive multimedia objects in mobile augmented reality for Sarawak
tourism. Advanced Science Letters. 24(2). pp.1017-1021.
Parker, S., Zipursky, J., Ma, H., Baumblatt, G. L. and Siegel, C. A., 2018. A web-based
multimedia program before colonoscopy increased knowledge and decreased anxiety,
sedation requirement, and procedure time. Journal of clinical gastroenterology. 52(6).
pp.519-523.
Sawyer, M. and Karjiker, S., 2019. The challenging relationship between contemporary art and
copyright. South African Law Journal. 136(4). pp.650-675.