Industrial Training Report: Bachelor of Science Computing, Eventures
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This industrial training report details a student's experience at Eventures Concept, a Malaysian event management company. The report covers the company's background, vision, mission, objectives, and goals. It includes a SWOT analysis, organizational structure, and functions of different departments like Sales, Accounts, and Production. The report further explores the technological aspects of the event management process, including data collection, SEO research, and service delivery. It also examines the relationship between the student's work and their studies, along with the challenges faced by the company. The report provides a detailed overview of the event management process, from planning to execution, and offers insights into the roles and responsibilities of various managers within the organization. The report also includes an introduction, technological report, conclusion, references, and illustrations to support the findings. The student's experience provided insights into the event management industry.
INDUSTRIAL TRAINING REPORT
………………
Bachelor of Science Computing
School of Engineering & Technology
………Collage
May – August 2017
1
………………
Bachelor of Science Computing
School of Engineering & Technology
………Collage
May – August 2017
1
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DECLARATION
I hereby declare that the project work entitled MULTIMEDIA DESIGN OF
EVENTURES CONCEPT is sincerely prepared by me with the completion of diploma in
Multimedia design from the School of Engineering & Technology Collage in August 2017. All
the details of my training and internship is contained in the report which describe my
improvement in the field of designing multimedia
All the information and data which is included in the internship report are correct as per
my knowledge
Signature: …..........................
Name: …..............
ID No.: …...............
Date: ….......................
i
I hereby declare that the project work entitled MULTIMEDIA DESIGN OF
EVENTURES CONCEPT is sincerely prepared by me with the completion of diploma in
Multimedia design from the School of Engineering & Technology Collage in August 2017. All
the details of my training and internship is contained in the report which describe my
improvement in the field of designing multimedia
All the information and data which is included in the internship report are correct as per
my knowledge
Signature: …..........................
Name: …..............
ID No.: …...............
Date: ….......................
i
ACKNOWLEDGEMENT
I would like to give special thanks to my seniors and team member for this opportunity to
prepare report on MULTIMEDIA DESIGN OF EVENTURES CONCEPT. As well, it is such a
great opportunity to increase my knowledge with concepts on event management and analysis of
all positive and negative aspects. However, I am thankful to all my friends, seniors, team leader
for providing guidance on project completion and considerations.
Name............
ii
I would like to give special thanks to my seniors and team member for this opportunity to
prepare report on MULTIMEDIA DESIGN OF EVENTURES CONCEPT. As well, it is such a
great opportunity to increase my knowledge with concepts on event management and analysis of
all positive and negative aspects. However, I am thankful to all my friends, seniors, team leader
for providing guidance on project completion and considerations.
Name............
ii
EXECUTIVE SUMMARY
The project report is about understanding event management including management for
Ventures Concept including all aspects of conducting it. In this regard, brief description on
organization background, mission, vision and objectives for success in event management in
Malaysia is introduced. However, all positive and negative aspects of the entity evolving
strength to increase, weakness to reduce, and opportunities to be grabbed are understood for
managing events. Including this, different department' functions as well managers'
responsibilities has expressed affect successful of organizing events. Besides this, various ideas
are generated for satisfying clients at maximum level has expressed in this report. Thus, different
steps for conducting event management and ideas for its successful has been introduced through
this assignment.
iii
The project report is about understanding event management including management for
Ventures Concept including all aspects of conducting it. In this regard, brief description on
organization background, mission, vision and objectives for success in event management in
Malaysia is introduced. However, all positive and negative aspects of the entity evolving
strength to increase, weakness to reduce, and opportunities to be grabbed are understood for
managing events. Including this, different department' functions as well managers'
responsibilities has expressed affect successful of organizing events. Besides this, various ideas
are generated for satisfying clients at maximum level has expressed in this report. Thus, different
steps for conducting event management and ideas for its successful has been introduced through
this assignment.
iii
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TABLE OF CONTENTS
DECLARATION..............................................................................................................................i
ACKNOWLEDGEMENT..............................................................................................................ii
EXECUTIVE SUMMARY............................................................................................................iii
1.0 INTRODUCTION.....................................................................................................................1
1.1 Introduction...........................................................................................................................1
1.2 Background...........................................................................................................................1
1.3 Vision statement...................................................................................................................1
1.4 Mission statement.................................................................................................................2
1.5 Objectives.............................................................................................................................2
1.6 Goals.....................................................................................................................................2
1.7 Swot analysis........................................................................................................................3
1.8 Principles of organization.....................................................................................................4
1.9 Location................................................................................................................................4
1.10 organization structure.........................................................................................................6
1.11 Function of each department...............................................................................................6
1.12 Positions and responsibilities..............................................................................................7
Communication information technology...............................................................................8
2.0 (TECHNOLOGICAL REPORT)..............................................................................................9
2.1 Introduction...........................................................................................................................9
Plan and outline....................................................................................................................10
2.2 Data collection....................................................................................................................10
2.3 Research SEO.....................................................................................................................11
2.4 Service................................................................................................................................12
2.5 How my work is delivered..................................................................................................12
2.6 Relation to the study...........................................................................................................13
Problems on the company....................................................................................................15
3.0 CONCLUSION ......................................................................................................................16
REFERENCES..............................................................................................................................17
iv
DECLARATION..............................................................................................................................i
ACKNOWLEDGEMENT..............................................................................................................ii
EXECUTIVE SUMMARY............................................................................................................iii
1.0 INTRODUCTION.....................................................................................................................1
1.1 Introduction...........................................................................................................................1
1.2 Background...........................................................................................................................1
1.3 Vision statement...................................................................................................................1
1.4 Mission statement.................................................................................................................2
1.5 Objectives.............................................................................................................................2
1.6 Goals.....................................................................................................................................2
1.7 Swot analysis........................................................................................................................3
1.8 Principles of organization.....................................................................................................4
1.9 Location................................................................................................................................4
1.10 organization structure.........................................................................................................6
1.11 Function of each department...............................................................................................6
1.12 Positions and responsibilities..............................................................................................7
Communication information technology...............................................................................8
2.0 (TECHNOLOGICAL REPORT)..............................................................................................9
2.1 Introduction...........................................................................................................................9
Plan and outline....................................................................................................................10
2.2 Data collection....................................................................................................................10
2.3 Research SEO.....................................................................................................................11
2.4 Service................................................................................................................................12
2.5 How my work is delivered..................................................................................................12
2.6 Relation to the study...........................................................................................................13
Problems on the company....................................................................................................15
3.0 CONCLUSION ......................................................................................................................16
REFERENCES..............................................................................................................................17
iv
ILLUSTRATION INDEX
Illustration 1: Location of Eventures Concept..............................................................................11
Illustration 2: Organization structure of Eventures Concept........................................................12
v
Illustration 1: Location of Eventures Concept..............................................................................11
Illustration 2: Organization structure of Eventures Concept........................................................12
v
CHAPTERS
1.0 INTRODUCTION
1.1 Introduction
Eventures Concept is the event management organization which provide event solution
from more than ten years. It is one of the leading event management organization in the
Malaysia. Their services are based on excellence as well as they serve quality and efficient
services to all the type of corporate events. They provide wide range of event related services to
their prestigious client so that they can gain competitive advantage (Gault and Duey, 2010).
They try to satisfy their customers’ needs and provide additional benefits so that they can attract
large number of people for planning their event in very unique way. Their philosophy is to serve
high range of quality products and services under the one roof so that they can ensure that each
and every customer have best experience in the most memorable and spectacular event possible.
1.2 Background
Since 2003, Eventures Concept have growth rapidly over the years. They are planning
and organizing different types of events which includes seminar, conference, gala diner,
launching program, appreciation night, award presentation, family day and many more. Their
value added and high standard services have guarantee to enhance wildest experience to their
highest satisfaction. They have highest technical capabilities with the high qualifies team which
helps them to accommodate the special wants of the customer (Gerken, and et.al., 2012). The
services they provide are finding the perfect location for the event, making perfect design and
making the proper entertainment which come in their life.wherever the event is big or small,
their dedicated team will work with the customers to fill passion and enthusiasm make their
event as the perfect one. It is a leading event management organization in the Malaysia, where
their key aim is to serve world class best practices to the local citizen as well as international
organization. They are committed to play a pro-active role in terms of global standards. The
related organization and association are affiliated to provide better quality, manage different risk
and manufacture effective result with the highest efficiency and effectiveness (Event
Management, 2016).
1.3 Vision statement
Their vision is to assist private and corporate companies in fulfilling their events,
exhibitions, roadshows and interior design with the cost efficiency advertisement with
1
1.0 INTRODUCTION
1.1 Introduction
Eventures Concept is the event management organization which provide event solution
from more than ten years. It is one of the leading event management organization in the
Malaysia. Their services are based on excellence as well as they serve quality and efficient
services to all the type of corporate events. They provide wide range of event related services to
their prestigious client so that they can gain competitive advantage (Gault and Duey, 2010).
They try to satisfy their customers’ needs and provide additional benefits so that they can attract
large number of people for planning their event in very unique way. Their philosophy is to serve
high range of quality products and services under the one roof so that they can ensure that each
and every customer have best experience in the most memorable and spectacular event possible.
1.2 Background
Since 2003, Eventures Concept have growth rapidly over the years. They are planning
and organizing different types of events which includes seminar, conference, gala diner,
launching program, appreciation night, award presentation, family day and many more. Their
value added and high standard services have guarantee to enhance wildest experience to their
highest satisfaction. They have highest technical capabilities with the high qualifies team which
helps them to accommodate the special wants of the customer (Gerken, and et.al., 2012). The
services they provide are finding the perfect location for the event, making perfect design and
making the proper entertainment which come in their life.wherever the event is big or small,
their dedicated team will work with the customers to fill passion and enthusiasm make their
event as the perfect one. It is a leading event management organization in the Malaysia, where
their key aim is to serve world class best practices to the local citizen as well as international
organization. They are committed to play a pro-active role in terms of global standards. The
related organization and association are affiliated to provide better quality, manage different risk
and manufacture effective result with the highest efficiency and effectiveness (Event
Management, 2016).
1.3 Vision statement
Their vision is to assist private and corporate companies in fulfilling their events,
exhibitions, roadshows and interior design with the cost efficiency advertisement with
1
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professional manner and to meet the deadline which is set by the customers (Martínez-López and
Sousa, 2013).
1.4 Mission statement
Their mission statement is to harness their professional experience and expertise with
their internal and external employees and serve power and potential in their event industry. To
help their customers in order to reach at most efficiency range of customer base. With that their
main is to portray themselves as innovative, creative and dynamic with easy and affordable
services in order to fulfil every requirements of customers (Morgan, 2012).
1.5 Objectives
There are several objective that are made by the Eventures Concept in order to satisfy
their customers with the help of their best services, their objectives are as follows:
To deliver loyal event programs which can match with the needs and wants of the
customers.
To connect with the national and international customers in order to serve best and
innovative services at the affordable prices.
To provide equal opportunity to every person and group to seek the services of
organization.
To be capable in providing detect events and make sense of them with the appreciate
control action (Moutinho and Southern, 2010).
1.6 Goals
There are different goals have been made by the organization to reach at their long term
objective that are as follows:
To earn more profit: The key objective of every organization is to earn large profit,
Eventures Concept main motive or goal is to earn as much as profit from the customers by
selling them best and quality serves. As the organization is arranging every type of programs
weather it is small or big, profession or personal etc. This helps them to attract every type of
customer and at the end they will able o earn high profits (Narayanan and et.al., 2010).
To minimize the cost: Eventures Concept is trying to cut down their cost of producing
the services which they offer. They have find the several suppliers which help them to procure
2
Sousa, 2013).
1.4 Mission statement
Their mission statement is to harness their professional experience and expertise with
their internal and external employees and serve power and potential in their event industry. To
help their customers in order to reach at most efficiency range of customer base. With that their
main is to portray themselves as innovative, creative and dynamic with easy and affordable
services in order to fulfil every requirements of customers (Morgan, 2012).
1.5 Objectives
There are several objective that are made by the Eventures Concept in order to satisfy
their customers with the help of their best services, their objectives are as follows:
To deliver loyal event programs which can match with the needs and wants of the
customers.
To connect with the national and international customers in order to serve best and
innovative services at the affordable prices.
To provide equal opportunity to every person and group to seek the services of
organization.
To be capable in providing detect events and make sense of them with the appreciate
control action (Moutinho and Southern, 2010).
1.6 Goals
There are different goals have been made by the organization to reach at their long term
objective that are as follows:
To earn more profit: The key objective of every organization is to earn large profit,
Eventures Concept main motive or goal is to earn as much as profit from the customers by
selling them best and quality serves. As the organization is arranging every type of programs
weather it is small or big, profession or personal etc. This helps them to attract every type of
customer and at the end they will able o earn high profits (Narayanan and et.al., 2010).
To minimize the cost: Eventures Concept is trying to cut down their cost of producing
the services which they offer. They have find the several suppliers which help them to procure
2
raw material at lowest cost. They have made alignment with those companies which support
them to serve services at lowest cost (Nunley and et.al., 2016).
To make organization as worldwide: With the large customer base and more profit.
The organization want to be renown at international level which help them to expand their
business and services in different counties (Gault and Duey, 2010).
Acquire large target market: With the help of expansion strategy, the organization
want to achieve large target market sob that they can be renowned global brand
Maximize customer service and experience: Company want to serve best and quality
products and services to their customer in order to enhance customer service. Good customer
service will lead to create better image of the organization.
1.7 Swot analysis
Strength
The organization is having strong brand name and they are the leading event planner in
the Malaysia over ten years (Gerken, and et.al., 2012).
They use right event marketing tools such as advertisement, sale promotion, discount to
their loyal customers etc.
They use strong social media platform to market their products as services such as
Facebook, Instragram, Pimterest etc.
Weakness
The organization sometime face un-experience workers which leads to decrease in the
performance and productivity.
They face difficulty creating the awareness and visibility of organization which reduces
sales.
The brand portfolio of the organization is low as compare to their competitors.
Opportunities
3
them to serve services at lowest cost (Nunley and et.al., 2016).
To make organization as worldwide: With the large customer base and more profit.
The organization want to be renown at international level which help them to expand their
business and services in different counties (Gault and Duey, 2010).
Acquire large target market: With the help of expansion strategy, the organization
want to achieve large target market sob that they can be renowned global brand
Maximize customer service and experience: Company want to serve best and quality
products and services to their customer in order to enhance customer service. Good customer
service will lead to create better image of the organization.
1.7 Swot analysis
Strength
The organization is having strong brand name and they are the leading event planner in
the Malaysia over ten years (Gerken, and et.al., 2012).
They use right event marketing tools such as advertisement, sale promotion, discount to
their loyal customers etc.
They use strong social media platform to market their products as services such as
Facebook, Instragram, Pimterest etc.
Weakness
The organization sometime face un-experience workers which leads to decrease in the
performance and productivity.
They face difficulty creating the awareness and visibility of organization which reduces
sales.
The brand portfolio of the organization is low as compare to their competitors.
Opportunities
3
The biggest opportunity for the organization is growing demand of event management
organization. Every professional and household want to celebrate their event in
systematic manner (Martínez-López and Sousa, 2013).
The organization is launching their new products and services which help them to gain
large market share
Threats
The raising cost of raw material, as every supplier wants to earn more profit and the
demand for raw material is increasing with the increase in competitors, due to that price
of raw material is increasing.
Large number of competitors which are grabbing the share of Eventures Concept
(Narayanan and et.al., 2010).
1.8 Principles of organization
Effective management and assembling of numerous in and out of in house inventory.
Reliable and proper management of numerous complex and large scale event projects.
Meeting customer objective and expectation with optimal and consistent solution.
1.9 Location
Name of the organization: Eventures Concept
Addtess: 3NW-05-3A Cova Square, Kota Damansara, 47810 Petaling
Jaya, Selangor, Malaysia
office Phone: +60 16-341 0456
International customers: 603 4031 2683
Email address: enquiry@ad.com.my
Business Hours: 9am to 5pm, Monday to Friday (excluding public holiday)
4
organization. Every professional and household want to celebrate their event in
systematic manner (Martínez-López and Sousa, 2013).
The organization is launching their new products and services which help them to gain
large market share
Threats
The raising cost of raw material, as every supplier wants to earn more profit and the
demand for raw material is increasing with the increase in competitors, due to that price
of raw material is increasing.
Large number of competitors which are grabbing the share of Eventures Concept
(Narayanan and et.al., 2010).
1.8 Principles of organization
Effective management and assembling of numerous in and out of in house inventory.
Reliable and proper management of numerous complex and large scale event projects.
Meeting customer objective and expectation with optimal and consistent solution.
1.9 Location
Name of the organization: Eventures Concept
Addtess: 3NW-05-3A Cova Square, Kota Damansara, 47810 Petaling
Jaya, Selangor, Malaysia
office Phone: +60 16-341 0456
International customers: 603 4031 2683
Email address: enquiry@ad.com.my
Business Hours: 9am to 5pm, Monday to Friday (excluding public holiday)
4
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Illustration 1: Location of Eventures Concept
(Source: Google Map, 2017)
5
(Source: Google Map, 2017)
5
1.10 organization structure
Illustration 2: Organization structure of Eventures Concept
(Source: Organization structure, 2017)
1.11 Function of each department
Sales
Sales or marketing department of Eventures Concept is responsible for the making profit
for the organization. They need to do marketing research in which they need to identify the
needs and wants of the consumer and at value they are going to purchase the products and
serves, with that they need to analyze internal and external environment to sell their products
accordingly. First they need to decide that who will be heir target market to sell their products
and services. Furthest, they need to make decision regarding the 4 P's of marketing that is
product, price, place and promotion. And finally they need to identify the outcomes of their
planning (Nunley and et.al., 2016).
Account
Accounts department of Eventures Concept is responsible for providing the financial
support to the organization. They maintain the financial information and analyze them to find out
their financial position. They also creates different budget of the company to maintain the
6
Illustration 2: Organization structure of Eventures Concept
(Source: Organization structure, 2017)
1.11 Function of each department
Sales
Sales or marketing department of Eventures Concept is responsible for the making profit
for the organization. They need to do marketing research in which they need to identify the
needs and wants of the consumer and at value they are going to purchase the products and
serves, with that they need to analyze internal and external environment to sell their products
accordingly. First they need to decide that who will be heir target market to sell their products
and services. Furthest, they need to make decision regarding the 4 P's of marketing that is
product, price, place and promotion. And finally they need to identify the outcomes of their
planning (Nunley and et.al., 2016).
Account
Accounts department of Eventures Concept is responsible for providing the financial
support to the organization. They maintain the financial information and analyze them to find out
their financial position. They also creates different budget of the company to maintain the
6
expenses made by the different departments. Such as cost budget will help the organization to
maintain their most as well as it helps them to reduce their expenses incurred by the
organization. It helps organization to communicate the financial position to different
stakeholders so that they can raise more fund (Gault and Duey, 2010).
Production
Production department of Eventures Concept is responsible for both quality and quantity
of the services and products they are offering to their customers. They are responsible for all the
workers which are engage in manufacturing the products. They need to inspect all the products
in order to identify that the products and services which are manufactured are according to the
quality. If any defects are occurring, they need to identify some strategies which help them to
reduce the defects (Gerken, and et.al., 2012).
1.12 Positions and responsibilities
Different departments' manager of Eventures Concept have various responsibilities for
organizing event. For example; executives, human resource manager, customer service officer
and other departments' managers (Masterman, 2014). All of these managers and their
accountability towards conducting event management can be understood as below:
Position Responsibilities
Finance Executive This top level manager identifies monetary position of the
entity using financial tools as profit and loss account,
balance sheet, income statement etc. Therefore, incurred
expenses and gained revenue are analyzed on conducting
event for Eventures Concept. On the basis of this analyses,
he makes decisions for further activities regarding reducing
expenses and increasing sales revenue. However, finance
executive is responsible for decision making related to
financial affairs to enhance profitability of the enterprise
effectively.
Marketing Executive It is one of the greatest responsibility of marketing
executive to analyze market position of Eventures Concept
7
maintain their most as well as it helps them to reduce their expenses incurred by the
organization. It helps organization to communicate the financial position to different
stakeholders so that they can raise more fund (Gault and Duey, 2010).
Production
Production department of Eventures Concept is responsible for both quality and quantity
of the services and products they are offering to their customers. They are responsible for all the
workers which are engage in manufacturing the products. They need to inspect all the products
in order to identify that the products and services which are manufactured are according to the
quality. If any defects are occurring, they need to identify some strategies which help them to
reduce the defects (Gerken, and et.al., 2012).
1.12 Positions and responsibilities
Different departments' manager of Eventures Concept have various responsibilities for
organizing event. For example; executives, human resource manager, customer service officer
and other departments' managers (Masterman, 2014). All of these managers and their
accountability towards conducting event management can be understood as below:
Position Responsibilities
Finance Executive This top level manager identifies monetary position of the
entity using financial tools as profit and loss account,
balance sheet, income statement etc. Therefore, incurred
expenses and gained revenue are analyzed on conducting
event for Eventures Concept. On the basis of this analyses,
he makes decisions for further activities regarding reducing
expenses and increasing sales revenue. However, finance
executive is responsible for decision making related to
financial affairs to enhance profitability of the enterprise
effectively.
Marketing Executive It is one of the greatest responsibility of marketing
executive to analyze market position of Eventures Concept
7
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and strategies to increase competitiveness. Including this,
he analyses customers' requirements and market demand to
fulfill on larger scale (Gration and et.al., 2016). Besides
this, he is accountable for establishing good relationship
with clients, suppliers, debtors and creditors affect long
term sustainability of event management organization
efficiently.
Production and operation
department's manager
This department's manager is responsible for producing
services effectively and operating entity's activities at high
level. However, it is helpful for creating balance between
production and distribution of services in terms of long
term sustainability in competitive market for event
management.
Human Resources Human resource department of Eventures Concept prepares
strategies for performance management of event organizers
and contributors. In this regard, he is responsible for
creating healthy and positive environment of entity (Van,
2016). Along with this, HR department also plays crucial
role in recruitment and selection of new workers and
providing them training for enhancing working efficiency
as well.
Customer Service Eventures Concept main aim to dealing with customers
including clients, parties for satisfying them at maximum
level. For this purpose, customer service officer analyses
market position and further prepares plan for fulfilling their
requirements at most.
8
he analyses customers' requirements and market demand to
fulfill on larger scale (Gration and et.al., 2016). Besides
this, he is accountable for establishing good relationship
with clients, suppliers, debtors and creditors affect long
term sustainability of event management organization
efficiently.
Production and operation
department's manager
This department's manager is responsible for producing
services effectively and operating entity's activities at high
level. However, it is helpful for creating balance between
production and distribution of services in terms of long
term sustainability in competitive market for event
management.
Human Resources Human resource department of Eventures Concept prepares
strategies for performance management of event organizers
and contributors. In this regard, he is responsible for
creating healthy and positive environment of entity (Van,
2016). Along with this, HR department also plays crucial
role in recruitment and selection of new workers and
providing them training for enhancing working efficiency
as well.
Customer Service Eventures Concept main aim to dealing with customers
including clients, parties for satisfying them at maximum
level. For this purpose, customer service officer analyses
market position and further prepares plan for fulfilling their
requirements at most.
8
Communication information technology
Communication is two way process between two or parties for sharing information and
making decisions regarding event management and getting satisfying clients at most. For this
purpose, data are transferred using social networking platforms like; Gmail, Skype, company's
portal and other software. However, it makes easy and convenient data sharing as well helpful to
spread information in wide range and less time consuming. In addition to this, data can be
maintained and secured efficiently on which decisions made frequently. Moreover, it remains
quite easy for conducting event and contacting with clients effectively (Aapro and et.al., 2014).
Besides this, using information technological tools remain able to establish good relationship
with customers and business parties. For example; advertisement of innovation and unique
services of Eventures Concept can be done through online marketing. Similarly, for providing
any information to event organizers related to changes in rules, strategic plan, presenting team
structure is easy for communicate in less time with cost effectiveness. Along with this,
information systems including mobile and computer networking is also beneficial for social
awareness in Malaysia. Therefore, in communication and effective project planning, information
technology plays crucial role for proper management.
2.0 (TECHNOLOGICAL REPORT)
2.1 Introduction
Eventures Concept conducts event management project across Malaysia and other
countries of the world. In this regard, as marketing department's manager, I would like to prepare
report on technologies used in planning and conducting variety of events. However, different
methods used in project management are to be discussed as contact with clients, presenting and
maintaining reports, data collections, customers' views on event etc. Including this, various
aspects for project management including software and relations with clients can be introduced.
Besides this, this report is to present project management aspects as well factors that influence
its success effectively (Supovitz, 2013). Apart from this, in this technological report processing,
my contribution in project management as coordination with other departments and customers
will be expressed. Moreover, critical evaluation on my working style, skills' development are to
be expressed. In addition to this, data collection method as well planning procedure for event
management in Malaysia is to be understood. Thus, this report is able to understand project
9
Communication is two way process between two or parties for sharing information and
making decisions regarding event management and getting satisfying clients at most. For this
purpose, data are transferred using social networking platforms like; Gmail, Skype, company's
portal and other software. However, it makes easy and convenient data sharing as well helpful to
spread information in wide range and less time consuming. In addition to this, data can be
maintained and secured efficiently on which decisions made frequently. Moreover, it remains
quite easy for conducting event and contacting with clients effectively (Aapro and et.al., 2014).
Besides this, using information technological tools remain able to establish good relationship
with customers and business parties. For example; advertisement of innovation and unique
services of Eventures Concept can be done through online marketing. Similarly, for providing
any information to event organizers related to changes in rules, strategic plan, presenting team
structure is easy for communicate in less time with cost effectiveness. Along with this,
information systems including mobile and computer networking is also beneficial for social
awareness in Malaysia. Therefore, in communication and effective project planning, information
technology plays crucial role for proper management.
2.0 (TECHNOLOGICAL REPORT)
2.1 Introduction
Eventures Concept conducts event management project across Malaysia and other
countries of the world. In this regard, as marketing department's manager, I would like to prepare
report on technologies used in planning and conducting variety of events. However, different
methods used in project management are to be discussed as contact with clients, presenting and
maintaining reports, data collections, customers' views on event etc. Including this, various
aspects for project management including software and relations with clients can be introduced.
Besides this, this report is to present project management aspects as well factors that influence
its success effectively (Supovitz, 2013). Apart from this, in this technological report processing,
my contribution in project management as coordination with other departments and customers
will be expressed. Moreover, critical evaluation on my working style, skills' development are to
be expressed. In addition to this, data collection method as well planning procedure for event
management in Malaysia is to be understood. Thus, this report is able to understand project
9
management criteria using technologies in terms of communication and contribution in task
accomplishment.
Plan and outline
In this project plan, task is set for conducting event management and data collection
using technologies. However, setting goal for this project is related with customer satisfaction
and satisfying them at maximum level. For this purpose; task is set as conducting market
research and implementing strategies for increasing sales revenue and profitability efficiently.
Including this, various tools for data collection using information technology and research SEO
is presented (Testa and Metter, 2017). In addition to this, services of marketing for event
management and contributing effective coordination in team work is expressed. Therefore, task
for this research and marketing is for managing events including time scheduling, reducing cost
on expenses as well satisfaction from clients' side is to be accomplished effectively.
The project is to achieve maximum satisfaction from clients' side for event management
and ideas for implementation are outlined. In this regard, different tools for Eventures Concept
as positive aspects and negative dynamics are expressed. Moreover, data collection as customers'
views with project planning and implementations are introduced. However, reflection on my
skills and learning abilities as well skills are expressed remain helpful for my personal and
professional development as well (Masterman, 2014). Including this, event management
perspectives and variety of tools for its success is introduced. Apart from this, negative dynamics
and various methods for conducting and managing set activities are outlined through this
technical report for Eventures Conceptt (M) Sdn Bhd in Malaysia. Thus, by studying this report,
several ideas are generated for event management and its success effectively is introduced affect
project planning and satisfying clients at higher level.
2.2 Data collection
For getting success in event management and accomplishing task, it is needed to conduct
market research and getting clients' views on Eventures Concept services. In this regard,
information can be collected using different methods as taking feedback from clients, analyzing
market position using social networking sites. Similarly, identifying event organizers and all
contributors' view on services remain able to gather information systematically. Including this,
using online system and software are helpful for data collection and preparing strategies on event
10
accomplishment.
Plan and outline
In this project plan, task is set for conducting event management and data collection
using technologies. However, setting goal for this project is related with customer satisfaction
and satisfying them at maximum level. For this purpose; task is set as conducting market
research and implementing strategies for increasing sales revenue and profitability efficiently.
Including this, various tools for data collection using information technology and research SEO
is presented (Testa and Metter, 2017). In addition to this, services of marketing for event
management and contributing effective coordination in team work is expressed. Therefore, task
for this research and marketing is for managing events including time scheduling, reducing cost
on expenses as well satisfaction from clients' side is to be accomplished effectively.
The project is to achieve maximum satisfaction from clients' side for event management
and ideas for implementation are outlined. In this regard, different tools for Eventures Concept
as positive aspects and negative dynamics are expressed. Moreover, data collection as customers'
views with project planning and implementations are introduced. However, reflection on my
skills and learning abilities as well skills are expressed remain helpful for my personal and
professional development as well (Masterman, 2014). Including this, event management
perspectives and variety of tools for its success is introduced. Apart from this, negative dynamics
and various methods for conducting and managing set activities are outlined through this
technical report for Eventures Conceptt (M) Sdn Bhd in Malaysia. Thus, by studying this report,
several ideas are generated for event management and its success effectively is introduced affect
project planning and satisfying clients at higher level.
2.2 Data collection
For getting success in event management and accomplishing task, it is needed to conduct
market research and getting clients' views on Eventures Concept services. In this regard,
information can be collected using different methods as taking feedback from clients, analyzing
market position using social networking sites. Similarly, identifying event organizers and all
contributors' view on services remain able to gather information systematically. Including this,
using online system and software are helpful for data collection and preparing strategies on event
10
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management as collecting comments on social networking sites. Besides this, it is possible for
analysing Eventures Concept position using financial and non-economic tools to create
understanding and preparing strategies for further implementations (Gration and et.al., 2016).
Along with this, data can be collected through reviewing excel sheet by which event
management can be more succeed in the future time. However, customers' views on event
management of Eventures Concept can be gathered through mobile applications and related
information. As well, different ideas are also generated for improvement in managing event to
satisfy customers at higher level. Besides this, by creating website of this project management
specifically is able to collect data and various information for further implementations. In
addition to this, through conducting survey, marketing and competitive strategies of enterprise
can be analyzed. On the basis of this, variety of ideas are generated that affect profitability and
competitiveness of event management. It also includes all the factors related to project
management strategies and implementing strategies. Accordingly, data collection tool is also
related with generating ideas regarding relationship with clients for longer term sustainability
and maintaining their attraction with Eventures Concept services (Supovitz, 2013). In addition to
this, it is recognized that using information technological tools data can be collected regarding
services provided by event organizers. Therefore, various ideas are generated for effective event
management and succeeding project.
2.3 Research SEO
Search engine optimization is one of the most important platform on the internet by
which anyone can explore their research. It assists in creating the structure and strategies for the
events. In order to organize the events in the company, firm required to collect various kinds of
information this with help of search engine optimization, corporation can effectively collect the
data about the subject and proceed its further activities of business. In the event management in
the cited venture, I have able to bring some new strategies and structure of the business so as use
can able to successfully organize the event and attract the large numbers of customer. Search
engine optimization is a kind of methodology which includes various strategies, tactics,
techniques which is used to enhance the amount of visitors on the website. While there is
effective search engine optimization then individual can able to collect an effective data for the
further activities in the business of event management. There are various kinds of Search engine
optimization such as Google, Bing, Yahoo, etc so as anyone can easily explore and search the
11
analysing Eventures Concept position using financial and non-economic tools to create
understanding and preparing strategies for further implementations (Gration and et.al., 2016).
Along with this, data can be collected through reviewing excel sheet by which event
management can be more succeed in the future time. However, customers' views on event
management of Eventures Concept can be gathered through mobile applications and related
information. As well, different ideas are also generated for improvement in managing event to
satisfy customers at higher level. Besides this, by creating website of this project management
specifically is able to collect data and various information for further implementations. In
addition to this, through conducting survey, marketing and competitive strategies of enterprise
can be analyzed. On the basis of this, variety of ideas are generated that affect profitability and
competitiveness of event management. It also includes all the factors related to project
management strategies and implementing strategies. Accordingly, data collection tool is also
related with generating ideas regarding relationship with clients for longer term sustainability
and maintaining their attraction with Eventures Concept services (Supovitz, 2013). In addition to
this, it is recognized that using information technological tools data can be collected regarding
services provided by event organizers. Therefore, various ideas are generated for effective event
management and succeeding project.
2.3 Research SEO
Search engine optimization is one of the most important platform on the internet by
which anyone can explore their research. It assists in creating the structure and strategies for the
events. In order to organize the events in the company, firm required to collect various kinds of
information this with help of search engine optimization, corporation can effectively collect the
data about the subject and proceed its further activities of business. In the event management in
the cited venture, I have able to bring some new strategies and structure of the business so as use
can able to successfully organize the event and attract the large numbers of customer. Search
engine optimization is a kind of methodology which includes various strategies, tactics,
techniques which is used to enhance the amount of visitors on the website. While there is
effective search engine optimization then individual can able to collect an effective data for the
further activities in the business of event management. There are various kinds of Search engine
optimization such as Google, Bing, Yahoo, etc so as anyone can easily explore and search the
11
information. There are various things which I have searched for before I was able to arise an
effective outcome for the investigation such as website optimization, back link etc.
2.4 Service
Being a marketing manager in the event management company I have various kinds of
roles and responsibility toward the company. The organization have major objective is to fulfil
the requirement of customer for the event management program so my all efforts included for
attain this objective. In order to deliver effective services to the customers, I have collected
information about the customer choice, preferences, taste etc so as I can understand the actual
needs of customers related to event. In addition to this, I have also search various effective
strategy and tactics through which I can more improve the services of event management in the
cited venture.
2.5 How my work is delivered
The major objective of the AD event company is to deliver the high quality of event
management program to the customer and fulfil their requirement about the event. It has more
than 10 year of professional experience in the industry so as it have excellent brand image in the
market through which customer loyalty is high. They can easily trust on the cited venture in
respect of the event program. In the order to deliver the high quality of event program to the
customer, I have contributed in the event in the large manner so as customer can effectively
satisfy. Firstly I have maintained the report of all daily activities related to the event and
maintained this report in effective manner so as I can update all program. With help of Skype all
my task were giving to me. With help of internet and Skype I have able to collect accurate data. I
have needed to prepare the report on daily basis so as I can able to present the information about
the event to my higher management. In addition to this, as a marketing manager in the event
management company I conduct the research in the market so as I can able to collect the
information about the competitors, customer taste, preferences, choice and current trend about
the event. In order to deliver the services to the clients I have conduct the business environment
analysis. With assistance of the strategy, I can able to analyses the strength, weakness,
opportunities and threats of the business. This task has helped me in order to make the strategies
and take an action for the event management.
Advantages
I have learned to manage the time according to the objective.
12
effective outcome for the investigation such as website optimization, back link etc.
2.4 Service
Being a marketing manager in the event management company I have various kinds of
roles and responsibility toward the company. The organization have major objective is to fulfil
the requirement of customer for the event management program so my all efforts included for
attain this objective. In order to deliver effective services to the customers, I have collected
information about the customer choice, preferences, taste etc so as I can understand the actual
needs of customers related to event. In addition to this, I have also search various effective
strategy and tactics through which I can more improve the services of event management in the
cited venture.
2.5 How my work is delivered
The major objective of the AD event company is to deliver the high quality of event
management program to the customer and fulfil their requirement about the event. It has more
than 10 year of professional experience in the industry so as it have excellent brand image in the
market through which customer loyalty is high. They can easily trust on the cited venture in
respect of the event program. In the order to deliver the high quality of event program to the
customer, I have contributed in the event in the large manner so as customer can effectively
satisfy. Firstly I have maintained the report of all daily activities related to the event and
maintained this report in effective manner so as I can update all program. With help of Skype all
my task were giving to me. With help of internet and Skype I have able to collect accurate data. I
have needed to prepare the report on daily basis so as I can able to present the information about
the event to my higher management. In addition to this, as a marketing manager in the event
management company I conduct the research in the market so as I can able to collect the
information about the competitors, customer taste, preferences, choice and current trend about
the event. In order to deliver the services to the clients I have conduct the business environment
analysis. With assistance of the strategy, I can able to analyses the strength, weakness,
opportunities and threats of the business. This task has helped me in order to make the strategies
and take an action for the event management.
Advantages
I have learned to manage the time according to the objective.
12
I have learned to analyze and assess the information about the topic so as I can
effectively attain the objective.
Daily make the report of each activities and function in the event management
programmer
2.6 Relation to the study
In the entire work in the cited venture I have very great experience as a marketing
manager. In order to organize an effective event in the organization, firstly I have prepared a
systematic planning through which I can able to attain the objective. After that I have collect the
information on the internet about the event management so as I can effectively fulfil the needs of
the customers. In addition to this, I have conduct the market research so as I can collect the
information about the customer taste, preferences, choice etc about the event. Daily I have
maintained and prepare the report of business activities' so as I can effectively carry out the
business activities and functions.
2.7 My learning
Proper communication: It is very for every organization to have effective
communication so that they can facilitate innovation. When the employee fell free to speak in
front of top level management at that point of stage they fell comfortable in open communication
which help them to transfer innovation, ideas, solution. If the staff have limited communication
skill, they feel hesitate to convey their ideas and innovative to the manager and then that ideas
will not be implemented in the organization. If the member of the group have good
communication skills then moral of every member will boost up. It is very important for the
company to communicate their strategies and vision so that the employees of the organization
feel that they are secure with the role they are performing. If the information is communicated in
the regular interval than it will enhance the work ethic in the company. I have learned the
significance of communication from this project report that it is key element for any company
which leads to success.
Team work: It is the key element when it comes to the information technology
especially when it is multimedia design. The key objective of the organization is to divide the
workers of the company into small groups and then delegate the duties accordingly. For
multimedia design, there is need of scriptwriter, web designer, games developer, animator,
consultant, multimedia programmer etc. who need to work together and in the group. Such as the
13
effectively attain the objective.
Daily make the report of each activities and function in the event management
programmer
2.6 Relation to the study
In the entire work in the cited venture I have very great experience as a marketing
manager. In order to organize an effective event in the organization, firstly I have prepared a
systematic planning through which I can able to attain the objective. After that I have collect the
information on the internet about the event management so as I can effectively fulfil the needs of
the customers. In addition to this, I have conduct the market research so as I can collect the
information about the customer taste, preferences, choice etc about the event. Daily I have
maintained and prepare the report of business activities' so as I can effectively carry out the
business activities and functions.
2.7 My learning
Proper communication: It is very for every organization to have effective
communication so that they can facilitate innovation. When the employee fell free to speak in
front of top level management at that point of stage they fell comfortable in open communication
which help them to transfer innovation, ideas, solution. If the staff have limited communication
skill, they feel hesitate to convey their ideas and innovative to the manager and then that ideas
will not be implemented in the organization. If the member of the group have good
communication skills then moral of every member will boost up. It is very important for the
company to communicate their strategies and vision so that the employees of the organization
feel that they are secure with the role they are performing. If the information is communicated in
the regular interval than it will enhance the work ethic in the company. I have learned the
significance of communication from this project report that it is key element for any company
which leads to success.
Team work: It is the key element when it comes to the information technology
especially when it is multimedia design. The key objective of the organization is to divide the
workers of the company into small groups and then delegate the duties accordingly. For
multimedia design, there is need of scriptwriter, web designer, games developer, animator,
consultant, multimedia programmer etc. who need to work together and in the group. Such as the
13
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person who is designing the multimedia which generate the codes, that codes is communicated to
the animator and after that it will transfer to game developer and finally to the web designer. So
all the activities goes in the process which require proper team work and co-ordination. From
this report I have learned the importance of team work and co-ordination in the organization.
Speed and flexibility: It means completing the task quickly without any hurdles. It is
another thing which I have learned from this project report. As the launching date have been
already decided so it is very important to collect all the information as fast as possible with the
accurate manner. Other than that all the member should be linked with each other so that the
information which is collected will be communicated in the fast manner and it the
communication should be done in proper way with convey of accurate information. Other than
that the organization is going to launch new animation project at that time I have learn that that
project should be launch as my final year project. I have learned that if the organization have to
launch new animation project, first they need to do proper market research that where the
company is going to launch it and who will be their target market. The animation project will be
downloaded fact as well as it should be load fact when the consumer is going to use it. The most
significant thing it how it will generate revenue for the organization.
Attention: While doing the whole project, the important task is collection of
information, when the raw data is collected by the organization, they need to keep proper
attention. The other aspect which is related to data is entering the data into designing, I have
learned that the information which is collected by the company is credibility and expensive
because if the data is inaccurate and not relevant to the topic then the whole project which is
made will be not accepted by the customer, the will not install that animation and will try to
prefer other alternative. Hence, from this project I have learned that how the data have been
collected and entered as well as I keep the proper eye on these activities so that accuracy should
be maintained.
Project management: It is application of the skills, methods, experience, knowledge and
processes so that organization can achieve their objectives related to the project. Every project
have its own uniqueness for that project, some objectives are framed. If the company move at the
path of objective, they will able to enjoy positive output, result, benefits and outcome. I have
14
the animator and after that it will transfer to game developer and finally to the web designer. So
all the activities goes in the process which require proper team work and co-ordination. From
this report I have learned the importance of team work and co-ordination in the organization.
Speed and flexibility: It means completing the task quickly without any hurdles. It is
another thing which I have learned from this project report. As the launching date have been
already decided so it is very important to collect all the information as fast as possible with the
accurate manner. Other than that all the member should be linked with each other so that the
information which is collected will be communicated in the fast manner and it the
communication should be done in proper way with convey of accurate information. Other than
that the organization is going to launch new animation project at that time I have learn that that
project should be launch as my final year project. I have learned that if the organization have to
launch new animation project, first they need to do proper market research that where the
company is going to launch it and who will be their target market. The animation project will be
downloaded fact as well as it should be load fact when the consumer is going to use it. The most
significant thing it how it will generate revenue for the organization.
Attention: While doing the whole project, the important task is collection of
information, when the raw data is collected by the organization, they need to keep proper
attention. The other aspect which is related to data is entering the data into designing, I have
learned that the information which is collected by the company is credibility and expensive
because if the data is inaccurate and not relevant to the topic then the whole project which is
made will be not accepted by the customer, the will not install that animation and will try to
prefer other alternative. Hence, from this project I have learned that how the data have been
collected and entered as well as I keep the proper eye on these activities so that accuracy should
be maintained.
Project management: It is application of the skills, methods, experience, knowledge and
processes so that organization can achieve their objectives related to the project. Every project
have its own uniqueness for that project, some objectives are framed. If the company move at the
path of objective, they will able to enjoy positive output, result, benefits and outcome. I have
14
learned this technique because it helps me to manage all the activities which is going to held in
the project.
Work ethics: It is the value which is based on the diligence and hard with smart work
and professionalism is when the person is working with the implementation of work ethics
which is made by the organization. I have learned that every company have different way of
doing the work and different ethics to be followed. As it is an Australian organization, the
activities should be done on the time. With this I have learned that I need to adopt the ethics of
the company where I am going to work and well as I have to learn the style how they do their
business.
Problems on the company
There are several problems which is faced by the organization which I felt that it is
wrong activities. So the organization should take corrective measure to improve these problems
that are as follows:
Communication: I felt that the method which is used by the organization to convey the
message from one person to other is not that much good enough in order to communicate the
accurate information and on the timely basis. It is because the information is conveyed on the
Skype so some task was jumbled and it creates confusion in the mind of all the members which
were involved in the project. Since the meeting was held on the Skype, I cannot able to meet the
top level management on the daily basis, so the activities which have problems and hurdles are
not solved properly. With that when I used to convey the problems on chat, the supervisor use
unprofessional language which looks very bad to me. So the organization should not use these
methods for communication.
Dissatisfy employees: The other problem which I found in the organization was most of
the animation developer were having dispute with the staff members that are not performing
their work in the proper manner. The reason behind this issue is the organization is not providing
proper training and development programs to enhance the skills and ability of the employees and
this is the reason the employees have dis-satisfaction from their work. Training and development
programs serves motivation among the employee and fill enthusiasm to work in effective and
efficient manner. So organization should organize these program of the regular intervals.
15
the project.
Work ethics: It is the value which is based on the diligence and hard with smart work
and professionalism is when the person is working with the implementation of work ethics
which is made by the organization. I have learned that every company have different way of
doing the work and different ethics to be followed. As it is an Australian organization, the
activities should be done on the time. With this I have learned that I need to adopt the ethics of
the company where I am going to work and well as I have to learn the style how they do their
business.
Problems on the company
There are several problems which is faced by the organization which I felt that it is
wrong activities. So the organization should take corrective measure to improve these problems
that are as follows:
Communication: I felt that the method which is used by the organization to convey the
message from one person to other is not that much good enough in order to communicate the
accurate information and on the timely basis. It is because the information is conveyed on the
Skype so some task was jumbled and it creates confusion in the mind of all the members which
were involved in the project. Since the meeting was held on the Skype, I cannot able to meet the
top level management on the daily basis, so the activities which have problems and hurdles are
not solved properly. With that when I used to convey the problems on chat, the supervisor use
unprofessional language which looks very bad to me. So the organization should not use these
methods for communication.
Dissatisfy employees: The other problem which I found in the organization was most of
the animation developer were having dispute with the staff members that are not performing
their work in the proper manner. The reason behind this issue is the organization is not providing
proper training and development programs to enhance the skills and ability of the employees and
this is the reason the employees have dis-satisfaction from their work. Training and development
programs serves motivation among the employee and fill enthusiasm to work in effective and
efficient manner. So organization should organize these program of the regular intervals.
15
Lack of professionalism: The other biggest problem in the organization is the
management and employees of the company are not behaving in the professional manner and
communicating in the informal way. The employer is making face promises to the employees as
well as the workers need to work for more hours and they are not paid for the extra work they
are doing. The way they are doing the work state that they have experience in doing that work
but due to in-proper environment of the organization, they are not putting large efforts. I believe
that the company is hiring lot of interns and they are not paying any amount for the work they
are doing. This is the reason the organization is facing the problem of non-professionalism.
3.0 CONCLUSION
This report is concluded that event management is essential for any conducting
implementing strategies and getting success. In this regard, project activities and management
for implementing strategies are introduced. Moreover, Eventures Concept proper management
tools for effectiveness has been expressed through this assignment. In addition to this, technical
report for communicating information with clients and customers are described that affect event
management and priorities for further improvements. Along with this, contribution of marketing
manager in analyzing competitive strategies of entity as well decision making are expressed.
Apart from this, different departments' managers' responsibilities in conducting event
management has been introduced for its success and management of all aspects efficiently.
However, reflection on individuals' abilities and skills are introduced that impact on managing
event and tools for maximizing satisfaction level of customers is introduced. Therefore, different
aspects for event management and effectiveness has understood effectively through this report.
16
management and employees of the company are not behaving in the professional manner and
communicating in the informal way. The employer is making face promises to the employees as
well as the workers need to work for more hours and they are not paid for the extra work they
are doing. The way they are doing the work state that they have experience in doing that work
but due to in-proper environment of the organization, they are not putting large efforts. I believe
that the company is hiring lot of interns and they are not paying any amount for the work they
are doing. This is the reason the organization is facing the problem of non-professionalism.
3.0 CONCLUSION
This report is concluded that event management is essential for any conducting
implementing strategies and getting success. In this regard, project activities and management
for implementing strategies are introduced. Moreover, Eventures Concept proper management
tools for effectiveness has been expressed through this assignment. In addition to this, technical
report for communicating information with clients and customers are described that affect event
management and priorities for further improvements. Along with this, contribution of marketing
manager in analyzing competitive strategies of entity as well decision making are expressed.
Apart from this, different departments' managers' responsibilities in conducting event
management has been introduced for its success and management of all aspects efficiently.
However, reflection on individuals' abilities and skills are introduced that impact on managing
event and tools for maximizing satisfaction level of customers is introduced. Therefore, different
aspects for event management and effectiveness has understood effectively through this report.
16
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REFERENCES
Book and Journal
Aapro, M. and et.al., 2014. Adverse event management in patients with advanced cancer
receiving oral everolimus: focus on breast cancer. Annals of oncology. 25(4). pp.763-773.
Bovee, C. L., 2010. Business Communication Today, 10/e. Pearson Education India.
Du, S., Bhattacharya, C. B. and Sen, S., 2010. Maximizing business returns to corporate social
responsibility (CSR): The role of CSR communication. International Journal of
Management Reviews. 12(1). pp.8-19.
Ferreira, J. J. and et.al., 2010, June. Identifying ruptures in business-IT communication through
business models. In International Conference on Enterprise Information Systems (pp.
311-325). Springer, Berlin, Heidelberg.
Gault, J. and Duey, M., 2010. Effects of business internships on job marketability: the
employers' perspective. Education+ Training. 52(1). pp.76-88.
Gerken, M., and et.al., 2012. Enhancing the academic internship learning experience for
business education—a critical review and future directions. In Learning at the
Crossroads of Theory and Practice (pp. 7-22). Springer Netherlands.
Gration, D. and et.al., 2016. Resident Valuation of Planned Events: An Event Portfolio Pilot
Study. Event Management. 20(4). pp.607-622.
Guffey, M. E. and Loewy, D., 2010. Business communication: Process and product. Cengage
Learning.
Martínez-López, F. J. and Sousa, C. M., 2013. Structural equation modelling in marketing and
business research: Critical issues and practical recommendations. European Journal of
Marketing. 47(1/2). pp.115-152.
Masterman, G., 2014. Strategic sports event management. Routledge.
Morgan, N. A., 2012. Marketing and business performance. Journal of the Academy of
Marketing Science. 40(1). pp.102-119.
Moutinho, L. and Southern, G., 2010. Strategic marketing management: a business process
approach. Cengage Learning EMEA.
17
Book and Journal
Aapro, M. and et.al., 2014. Adverse event management in patients with advanced cancer
receiving oral everolimus: focus on breast cancer. Annals of oncology. 25(4). pp.763-773.
Bovee, C. L., 2010. Business Communication Today, 10/e. Pearson Education India.
Du, S., Bhattacharya, C. B. and Sen, S., 2010. Maximizing business returns to corporate social
responsibility (CSR): The role of CSR communication. International Journal of
Management Reviews. 12(1). pp.8-19.
Ferreira, J. J. and et.al., 2010, June. Identifying ruptures in business-IT communication through
business models. In International Conference on Enterprise Information Systems (pp.
311-325). Springer, Berlin, Heidelberg.
Gault, J. and Duey, M., 2010. Effects of business internships on job marketability: the
employers' perspective. Education+ Training. 52(1). pp.76-88.
Gerken, M., and et.al., 2012. Enhancing the academic internship learning experience for
business education—a critical review and future directions. In Learning at the
Crossroads of Theory and Practice (pp. 7-22). Springer Netherlands.
Gration, D. and et.al., 2016. Resident Valuation of Planned Events: An Event Portfolio Pilot
Study. Event Management. 20(4). pp.607-622.
Guffey, M. E. and Loewy, D., 2010. Business communication: Process and product. Cengage
Learning.
Martínez-López, F. J. and Sousa, C. M., 2013. Structural equation modelling in marketing and
business research: Critical issues and practical recommendations. European Journal of
Marketing. 47(1/2). pp.115-152.
Masterman, G., 2014. Strategic sports event management. Routledge.
Morgan, N. A., 2012. Marketing and business performance. Journal of the Academy of
Marketing Science. 40(1). pp.102-119.
Moutinho, L. and Southern, G., 2010. Strategic marketing management: a business process
approach. Cengage Learning EMEA.
17
Narayanan, and et.al., 2010. Determinants of internship effectiveness: An exploratory
model. Academy of Management Learning & Education. 9(1). pp.61-80.
Nunley, and et.al., 2016. College major, internship experience, and employment opportunities:
Estimates from a résumé audit. Labour Economics. 38. pp.37-46.
Supovitz, F., 2013. The sports event management and marketing playbook. Wiley Global
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Estimates from a résumé audit. Labour Economics. 38. pp.37-46.
Supovitz, F., 2013. The sports event management and marketing playbook. Wiley Global
Education.
Taylor, A. R. and Hooley, T., 2014. Evaluating the impact of career management skills module
and internship programme within a university business school. British Journal of
Guidance & Counselling. 42(5). pp.487-499.
Testa, M.R. and Metter, M., 2017. Assessing Economic Impact as a Means for Event Efficacy:
A Proposed Model and Case Study. Event Management. 21(1). pp.61-70.
Theron, E. and Terblanche, N. S., 2010. Dimensions of relationship marketing in business-to-
business financial services. International Journal of Market Research. 52(3). pp.383-402.
Van Niekerk, M. and Getz, D., 2016. The Identification and Differentiation of Festival
Stakeholders. Event Management. 20(3). pp.419-431.
von Groddeck, V., 2011. Rethinking the role of value communication in business corporations
from a sociological perspective–why organizations need value-based semantics to cope
with societal and organizational fuzziness. Journal of business ethics. 100(1). pp.69-84.
Online
Event Management. 2016. [Online]. Available through:
<http://www.dpac.tas.gov.au/__data/assets/pdf_file/0009/228663/Event_Management.pd
f>. [Accessed on 9th September 2017].
18
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