Effective Use of Multimedia in Health Communication Strategies

This essay explores the application of multimedia in healthcare communication, emphasizing its significance in disseminating health information and promoting public awareness, particularly regarding hypothyroidism. The introduction defines multimedia and its relevance in conveying crucial health-related data through various formats like text, audio, images, and videos. The main body delves into the tools and technologies utilized for health information dissemination, such as digital posters, informational videos, and social media platforms, highlighting their strengths and weaknesses. The essay also addresses the prevalence of hypothyroidism, especially in the UK, and underscores the importance of proactive health campaigns. It further outlines the aim and objectives of a multimedia-driven health promotion campaign, with specific objectives to enhance awareness and improve promotional standards. The discussion section evaluates various intervention processes, including health advocacy and peer education, and emphasizes the role of healthcare professionals in improving campaign effectiveness. The essay concludes by summarizing the importance of multimedia tools in health promotion and their impact on the psychological response of the audience. It also analyzes the use of health promotion theories to enhance the effectiveness of health interventions.

Multimedia Health Communication

Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................4
CONCLUSION................................................................................................................................7

INTRODUCTION
Multimedia is known as use of different type of content such as text, audio, images,
animations, interactive content and different type of videos. In other words it also can be
explained as information of computer that can be represented through video, audio, and different
type of animation. Multimedia mainly includes visual assets which are consists of important
information. This study is all about the use of multimedia in health care communication (Zhu,
Arsovska and Kozovska, 2017). The importance of multimedia will be discussed in report. This
Essay is all about use of multimedia in health care organisation to communicate effective
information between people to make progressive development in awareness of people and help
them to improve their health care. Different justification will be provided in the study for the use
of multimedia in health care organization. The scope of multimedia also will be provided in
report. The structure of the essay also will be discussed in report.
Rationale- multimedia can be considered as different type of computer related data that can be
used to provide creative and visual information to people. It is meant as text, images, audio,
interactive content and various type of animation or videos are considered as multimedia. This
data could be mix up of all these type of content to make positive and desired impact on targeted
people. This report is focused on the hypothyroidism and making people aware of these issues to
prevent most of the cases of hypothyroidism in country. The people who are not aware of the
health care processes and health related problems they face (Fazal-Sanderson, Karavitaki and
Mihai, 2019). This visual information can be used by these people to provide effective
information to all people to make them aware of all these issues. Use of multimedia is highly
effective to provide information to people. This is how it is more important for health care sector.
Scope- In this study different things will be covered related to the use of multimedia in health
care organization to improve the effectiveness of health care promotion that are performed by the
health care organization to provide more effective information to people. The conclusion will
provide brief summary of the information that is considered in essay.
Structure- This study is structures in three different section which are classified in Introduction
of the report. Main body and conclusion. Introduction is providing information about the areas

that will be covered in report. Main Body is consists of all information which is related to the use
of multimedia in health care organization.
MAIN BODY
There are different tools and technologies that can be used to disseminate health
information in health care organization. There are different tools are used by health care
organization to manage the information that is need to be conveyed to the target people.
Background
The main dissemination tools that are used in the health care organization are- sharing
platforms, newsletters and person to person communication. These are main tools that can help
the health care organization to provide effective information to people. There are different
knowledge network facilitate the dissemination of information in health care organization.
Multimedia application in health care organization are used to provide information to the people.
For example tools like digital posters and informative videos can be used by the health care
organization to guide people regarding hypothyroidism. Digital posters for television can be used
as communication tool by providing information to people. The main strength of this too, is
related to the attractiveness and ease of sharing (Lai, Hunter-Orange and Clemens, 2019). Other
tool that can be used in health organization is informational video. The informational videos can
be used by the organization to provide information to the people in effective manner through the
social media platform like Facebook. The main strengths of informational video is- these videos
are attractive and efficient for providing information to people. The main weakness of these tool
is related to the difficulty of sharing process. This is how digital poster and informational videos
can be used by the organization to provide effective information to people.
Problem
This is one of common health issue that is faced by the people in current time. There are
1 to 2 people out of 100 are suffering from hyperthyroidism. Most of the cases that are found in
UK are diagnosed in women. There is no specific age that is more affected by this health issue.
This situation can occur in any condition. The issues are more common with issues of increasing
age. This is how mostly older people are suffering from these problem. The cases of the

hypothyroidism also can be increased with hyperthyroidism. This is how it is major problem
regarding people are need to be made aware. These videos can be consists of text information.
Visual information and audio information to provide better over view to target people. This is
how video multimedia content is most effective for the promotion of the health care
There are different processes can be used by the health care organization to make people
aware of these disease. Video dissemination tool is one of most effective tool to make people
aware of this disease. Videos are consists of visual and audio content which is more effective for
people. Hypothyroidism can be controlled by medication and changing eating habits. By this
process more people can be provided with crucial information regarding these disease (Zare and
Alipoor, 2019). The videos that are designed for health promotion can help the organization can
provide better information to people. By this process health care organization can effectively
improve awareness of people regarding hypothyroidism and other related information to the
disease.
Aim and Objectives
The main aim of the campaign is to use the multimedia platform to provide important
information to the people regarding hypothyroidism and processes or methods that can be used
by the organization. the main objective of the health care promotion for hypothyroidism is-
“To make people aware of the hypothyroidism by providing information to people through
multimedia information tool.”
This aim can help the health care organization to implement practices in order to develop proper
promotion campaign that can help the people to effectively known more information about
hypothyroidism, its symptoms, preventions and process to prevent and find proper treatment to
avoid major problem related to it
Objective of the Marketing campaign-
The main objective of the health promotion campaign of hypothyroidism. Some of the
main objective of the health promotion for hypothyroidism are-
To implement proper multimedia to make health promotion process more effective.

To improve the health care promotion campaign of organization by using multimedia in
promotion process.
To improve the promotional standards of the health care campaign of the health care
organization.
This is how different objectives can be form to improve the health care promotion of the
organization. In the normal promotional campaign organization can effectively performed by
implementing multimedia tools in the promotion process. This is how health ca organization can
use multimedia tools to improve the efficiency of health care promotion campaign.
Discussion
There are different type of intervention processes can be used in the health care promotion to
provide better information to the people. There are different ways can be used to improve the
treatment of the Hyperthyroidism as particular health problem. Health advocacy is one the most
effective process to provide better information to the people who are related to the patient by this
process effective intervention can be prepared (Taylor, S., 2018). This is more effective practice
because the target audience is much smaller. The other process that can be used in the
intervention program. The peer education method people from the community could be provided
to make interaction with their people to provide them information and knowledge. This
knowledge can be shared through social media and television advertisement. This is how
intervention process can be improved.
As per the intervention processes that are explained above. Among these practices
organization can use different practices to get better solution to people with the proomotion
process. among these interventions process peer education method can be used for the effective
promotion.
There are different processes can be used by the doctors and health care organization to provide
effective intervention of hypothyroidism to people. These methods are related to the various field
of medical. This is not effective to develop a multimedia content to full fill all the needs of the
health care promotion campaign. There are different processes can be used by the organization to
make the promotion campaign more effective and suitable for the target audience. This is how
involvement of the health care official can improve the effectiveness of the campaign. In the

health care promotion various type of information can be provided through the multimedia
promotion process. For example the multimedia tool should be consists of various ways to
diagnosis of the hyperthyroidism. All the process or methods of diagnosis should be provided to
the people through different graphics and video information (Haber, 2019). After these different
processes of methods of treatment also should be discussed in the process to make the
information provided in promotion process more effective and relevant. Along with the treatment
this is also important to involve information of prevention process and precaution for
Hyperthyroidism. By involving these information in multimedia promotion campaign through
social media and television health care organization can improve the effectiveness of the
promotion campaign.
There are different information sharing platforms are there in organization which can help them
to provide effective knowledge of particular disease, precaution and medication. For example
platforms like organization website, social media platform and other promotional platforms can
be used by the organization to provide effective information to the people. Multimedia ca be
used in the organization with in this tools. For example digital newsletter communication
platform and person to communication process multimedia content can be used to effectively
provide hypothyroidism related information to the target audience (Kwon, 2018). The
intervention program selected in the process to include these practice in promotion process
which is based on Health promotion theory where health care professional in the promotional
campaign. The information that is provided by the doctors and nursing staff can more effectively
influence people. The knowledge of the people can be used effectively to provide better
knowledge to target people after these process the outcomes need to be evaluated to make further
improvement in the health promotion process.
As per the view of Harper, (2017) there are different processes can be used the health care
organization to make the intervention process more effective. The impact of the multimedia is
high on people due to higher psychological impact of multimedia promotion. Along with these
by implementing health promotion theory in the health care promotion the effectiveness of the
intervention program can be improved. This is how the impact of the promotion campaign can be
improved with specific theories of health care promotion.

CONCLUSION
This report is concluding the importance of the multimedia tools in the health care
promotion process. In this report Hyperthyroidism is considered as health issue about which
people need to be aware to make maximum prevention of these disease. Various tools that can be
used as multimedia promotion tools in health care promotion program also has been discussed in
the report. Brief rationale for the selection of multimedia promotion process has been discussed
in the report. The scope of the multimedia process in the health care promotion also has been
evaluated in the report. Brief background of disease and multimedia promotion tools has been
evaluated in the report. Specific media tools has been discussed in the report that an be used for
the health care promotion for Hyperthyroidism. The impact of the Hyperthyroidism has been
analysed for UK and its population. The strength of the selected media promotion tools also has
been discussed in the report. Various aims and objectives of the health care promotion has been
explained in the study. Brief discussion of the topic also has been made to improve the health
care promotion program for disease like Hyperthyroidism.

REFERENCES
Books and Journals
Fazal-Sanderson, V., Karavitaki, N. and Mihai, R., 2019. Hyperthyroidism in Adults.
In Advanced Practice in Endocrinology Nursing (pp. 519-555). Springer, Cham.
Haber, D., 2019. Health promotion and aging: Practical applications for health professionals.
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Harper, L., 2017. Optimal nutrition for bone health in people with a learning disability. Learning
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Kwon, O., 2018. An update in the treatment preference for hyperthyroidism. Nature Reviews
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Lai, J., Hunter-Orange, J. and Clemens, K.K., 2019. Hyperthyroidism following the ingestion of
natural health products. Canadian Family Physician. 65(9). pp.634-635.
Taylor, S., 2018. Using Thyronorm for hyperthyroidism treatment. Companion Animal. 23(9).
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Zare, S. and Alipoor, A., 2019. Comparison the Resiliency and Health promoting lifestyle
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Zhu, J., Arsovska, B. and Kozovska, K., 2017. Case Report-Acupuncture Treatment for
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