Multimodal Text Analysis - Coursework - Semester 1, University Name

This report presents a comprehensive analysis of multimodal texts, focusing on the integration of various communication modes. It examines the core concepts of multimodal text, including the relationship between verbal and visual elements, and the application of semiotic systems. The report explores the use of visual elements, such as images and spatial arrangements, and audio components in conveying meaning. It also discusses the structure and organization of multimodal texts, along with the analysis of different types of multimodal texts. The report includes a literature review of relevant sources like Danielsson, Jancsary, Law, and Skains. The assignment covers the student's learning process by analyzing the multimodal text and its applications.

Running head: MULTI-MODAL TEXT ANALYSIS
MULTI-MODAL TEXT ANALYSIS
Name of the student:
Name of the university:
Author Note:

1MULTI-MODAL TEXT ANALYSIS
Things I have learned Things I knew already Things that surprised me
Analyzing visual
advertisement
Creating multimodal texts Visual meta- language
Expressing and developing
ideas in images
Basic elements of
multimodal text
Reading, viewing and writing
the quotes analysis
Composition and structure of
image
Using worked examples of
multimodal texts
Co-constructing texts
Gestural meaning of texts Types of multimodal texts The spatial distance meaning
of multimodal texts
Text structure and
organization
The visual and audio
meaning of multimodal texts
The semiotic systems of
multimodal texts
The stages of constructing
the multimodal text
Learning Journal

2MULTI-MODAL TEXT ANALYSIS
Annotated Bibliography
1. Danielsson, K. (2017). Analysing multimodal (classroom) communication.
The paper talks about the classroom practice of multimodal text models with
the metaphors and the semiotic modes usage by the students. The teacher makes the
students learn the text through the gestures and audio clip of voices. The visual
medium in the form of whiteboard is also used.
2. Jancsary, D., Höllerer, M. A., & Meyer, R. E. (2016). Critical analysis of visual
and multimodal texts. Methods of critical discourse studies, 3, 180-205.
The paper aims to talk about the core concepts of the multimodal texts with
the relationship between verbal and visual sense of communication through the text.
The critical approach to the elements is discussed with other selected multimodal texts
in the context of scholarly texts.
3. Law, L. (2017). Creativity & multimodality: an analytical framework for
creativity in multimodal texts.
This paper describe how models of creativity can bring a different dimension
from cognitive field of science to linguistic science and with being complementary in
relation to each other in through digital , film, paper and the visual art field. The
substance of creativity is used here to describe the multimodal text features.
4. Skains, R. L. (2019). The materiality of the intangible: Literary metaphor in
multimodal texts. Convergence, 25(1), 133-147.
This paper examines how the digital media delivers meaning on the cognitive
processes and generates a narrative layout through multimodality with writer’s
engagement. The digital as well as the multimodal media tool interaction is talked
about here.

3MULTI-MODAL TEXT ANALYSIS