Effective Communication Strategies for Multinational Company

This report provides a comprehensive analysis of communication challenges faced by a multinational company operating in various countries. The report identifies several key issues, including communication gaps between employees and clients, breakdowns between top management and employees, difficulties in receiving client feedback, language barriers, cross-cultural issues, and limited technological development. The report emphasizes the importance of effective communication for organizational success, highlighting its role in information flow, employee morale, and overall business performance. To address these challenges, the report recommends fostering a healthy working environment, utilizing suitable communication mediums, conducting team meetings, improving communication with higher authorities and clients, and addressing language barriers. The report underscores the significance of performance appraisals and reward systems to motivate employees. The findings emphasize the need for the multinational company to adopt comprehensive communication strategies to improve internal and external relationships, which can lead to enhanced organizational efficiency and profitability.

Running head: EFFECTIVE BUSINESS COMMUNICATION
Effective Business Communication
Name of the Student
Name of the University
Author Note

1EFFECTIVE BUSINESS COMMUNICATION
Table of Contents
Introduction:...............................................................................................................................2
Importance of Communication in Business Organization:....................................................2
Communication Issues of the Multinational Company:.........................................................4
Communication Gap between the Employees and Clients:...............................................4
Communication Breakdown between Top Management and Employees:............................5
Feedback of Clients:...........................................................................................................5
Issues with Local Language:..............................................................................................6
Cross Cultural Issues:.........................................................................................................6
Limited Development in Technological Sector:................................................................7
Recommendations:.................................................................................................................7
Healthy Working Environment:.............................................................................................7
Suitable Medium for Communication:...............................................................................8
Team Meetings:..................................................................................................................8
Communication with Higher Authority:............................................................................9
Regular Communication with Clients:...............................................................................9
Local Language:...............................................................................................................10
Performance Appraisal and Reward System:...................................................................10
Conclusion:..............................................................................................................................11
Reference:................................................................................................................................12

2EFFECTIVE BUSINESS COMMUNICATION

3EFFECTIVE BUSINESS COMMUNICATION
Introduction:
The following article has concentrated on Multinational Company that operates in
different parts of the world, such as- Vietnam, India, Oman, Nigeria and so on. Headquarter
is situated in Australia. It mainly manufactures equipments that are required in agricultural
sector. Being one of the oldest organizations in the industry, it possesses a huge workforce
with approximately 8000 employees. It offers its services to more than one million consumers
every year. The objective of the organization is to earn huge profit by providing quality
service to the large number of consumers. It has led them to embrace modern techniques that
can support the growth of the organization. However, the organization is going through to a
rough patch due to various communication issues, which may work as a weak link for the
organization.
The following article has enlightened various aspects of the organization and it has
discussed about the issues within the organizational structure that can be harmful for the
growth of the organization. The article aims at providing a vivid idea about the impact of
organizational issues in organizational development and the way to overcome these issues.
Importance of Communication in Business Organization:
Effective communication is an integral part of the organizational structure in recent
time (Harmon, Green & Goodnight, 2015). The success of the business organizations is
highly dependent on the communication structure of the organization (Lewis et al., 2017). It
supports the holistic growth of the organization.

4EFFECTIVE BUSINESS COMMUNICATION
Fig: Importance of Communication
Created by: (Kramer, 2014)
It has been argued that communication acts as a source of information for the business
organizations, from where they can gather relevant information to lead the organization
towards the correct path (Sadia et al., 2016). The scenario of the business organizations have
been transformed in past few years. The competitive nature of the business organizations has
enhanced in significant manner (Goetsch & Davis, 2014). Thus, in this scenario it is difficult
for the organizations to survive in isolation. They need to communicate within the
organization and external environment as well. It influences the performance of the managers
also who operates the business organization. By effective interaction with the team members,
managers can easily identify the weak and strength of his subordinates and apply it according
to the requirement of the organization (Cornelissen & Cornelissen, 2017). At the same time,
effective communication helps the organization to identify whether the organizational
strategy is working appropriately or not and employees have adopted all the organizational
policies or not. Management can easily obtain the feedback of the employees about the
organizational structure. It will provide a sense of importance among the employees. They

5EFFECTIVE BUSINESS COMMUNICATION
will be willing to participate in the organizational function. Communication is often used as a
key instrument to raise the morale of the employees (Heath & Isbell, 2015). Employers can
easily share their vision mission with the employees by using this instrument, which will
build a strong relation between the employee and employers and it will be beneficial for the
organization to earn desired target (Bartel, Baldi & Dukerich, 2016). Otherwise, it will be
difficult for them to survive in this competitive era.
Communication Issues of the Multinational Company:
The previously mentioned multinational company is experiencing several
communication challenges due to lack of effective communication structure and strategy. It
has put significant impact on the organizational performance and profit margin. The key
issues that are being faced by the organization are-
Communication Gap between the Employees and Clients:
Although, the organizational structure is designed efficient manner to provide quality
service to the consumers, a communication gap remains between the employees of the
organization and clients, which are harmful for the organizational and employee’s
performance. Employees are the key elements of the business organization (Zwijze-Koning,
2016). Efficient performance of the employees stimulates the growth of the company in a
significant manner. The market condition has become more complex recently. It is important
for the organizational authority to motivate its employees to work as a team to earn the
organizational goal (van Osch, Steinfield & Balogh, 2015). However, in this scenario,
employees of this organization are not in friendly terms with each other. There is a lack of
communication between the employees. Eventually it puts negative impact on the teamwork
and organizational performance. At the same time, interactive relation is not maintained
between the employees, the clients, and other external stakeholders as well, which restricts
the growth of the organization.

6EFFECTIVE BUSINESS COMMUNICATION
Communication Breakdown between Top Management and Employees:
There is a communication gap between the higher authority of the organization and
the employees. Usually management team and human resource managers works as bridge
between the employees and employers (Salem & Timmerman, 2017). However, in this
scenario, due to lack of efficiency, the message from the both side are not being conveyed
properly, which increases scope of miscommunication and misunderstanding between the
employer and employees. Human resource managers and management has failed to maintain
the organizational transparency, which leads the organization to face many issues. Lack of
communication between the organizational management and higher authority often leads the
management to enter into various kinds of unethical practices, which may destroy the
reputation of the organization. At the same time, higher authority fails to monitor the
performance of the managers and identify the organizational loopholes, which may lead them
to face many harsh consequence in nearby future.
Feedback of Clients:
Client’s feedback plays major role in the organizational development. It helps
organizational leaders to identify their responsibility areas where they need to concentrate
(Gloor & Colladon, 2015). In today’s modern world, where consumers are highly concerned
about the quality and features while purchasing any product, it is important for the business
organizations to maintain interactive relation with them to observe the preference and buying
behaviour (Conrad & Sollitto, 2017). There are many options for the consumers in the market
who can provide quality products in affordable price. In this scenario, the organization often
faces various difficulties in receiving feedback from the consumers, so they fail to understand
the requirement and preference of their consumers, which leads them to face various
difficulties in competing with other rival companies.

7EFFECTIVE BUSINESS COMMUNICATION
Issues with Local Language:
Being a multinational company, it operates in many countries. Thus, the managers
face challenges to deal with the local languages. While communicating with the local people,
farmers, distributors, raw material suppliers and other stakeholders that are involved in the
organizational operation, managers experience many difficulties. A communication gap
remains between them due to lack of consciousness about local languages. IN order to
understand the requirement and market trend, it is important for the managers to be able to
understand the local language. Otherwise, it works as a communication barrier for the
organization. It is important for the managers to maintain healthy and interactive relation with
each of the members that are involved in the organizational function. However, it is difficult
for them to interact with local people due to language barrier. Thus, they often fail to
understand the requirement of the local consumers and current market trend. It leads them o
face various deadly consequences.
Cross Cultural Issues:
The employees of the organizations belongs to the different culture, different
background. Thus, they possess different kinds of philosophy, working style and capabilities,
which distinguishes them from each other. It may work as a weakness for the organization. It
is one of the key reasons for the lack of communication among the employees. Employees
cannot communicate with each other freely, which causes lack of team spirit and teamwork
capabilities among the employees (Uslu & Çubuk, 2015). Cross cultural issues plays vital
role in demotivating employees in the workplace. It often occurs as workplace violence. In
order to maintain healthy environment within the organizational structure and ensure a bright
tomorrow for the organization, management must consider these factors while designing their
organizational structure. Employees from different background often feel isolated and alone
among other employees which greatly affects their performance.

8EFFECTIVE BUSINESS COMMUNICATION
Limited Development in Technological Sector and lack of Idea about the Use of Social
Media:
As the organization operates in various corners of the world, it faces several
technological issues. There are many countries that are not technologically sound, especially
the developing countries and people are not technology friendly. Thus, this is one of the
major concerned for the organizational authority. This restricts the organization from
performing efficiently, as they fail to embrace modern techniques for the business
organization that can stimulate its growth. In this modern era, it is important for every
business organization to adopt modern and scientific techniques, which is suitable for the
organizational structure to provide high quality and flawless service to the large number of
consumers. Many countries are not allowed to use social media and in some cases, they do
not have enough knowledge about using social media, which works as a drawback for the
organization, as they cannot use social media for the benefit of the organization, which is one
of the best invention of technology which stimulates the growth of the business organizations.
Recommendations:
In order to meet the expectation level of the consumers and provide them an
interrupted service, the organizational management must overcome previously mentioned
communication challenges. To resolve these issues, some recommendations have been made.
They are as follows:
Healthy Working Environment:
The organizational management must maintain a healthy working environment within
the organizational structure. They must pay attention to the requirement of the employees to
ensure a peaceful atmosphere in the workplace. The organizational management must
encourage their employees to communicate with each other frequently. In order to achieving
this target, they must conduct group discussion often, where employees can freely share their

9EFFECTIVE BUSINESS COMMUNICATION
view and opinions with each other. It will establish a strong bonding among the employees
(Cornelissen et al., 2015). Human resource manager must encourage their employees to work
as a team and they can discuss about the benefits of the teamwork with them as well. It will
motivate employees to work as a team to achieve the organizational goal. Management must
be aware of the fact that employees are the key element of the organization and they need to
be in good terms with each other. It will stimulate the growth of organization. They must
provide some extra provision to the employees to maintain organizational peace, such as-
leaves, monetary support, incentives, bonus, and gifts and so on (Zbirenko & Andersson,
2014). It will encourage employees to adopt all the policies and strategies that will be
beneficial for the organizational growth.
Suitable Medium for Communication:
Managers must rely on other medium of communication for those countries where
communication structure is not strong enough to support the use of modern techniques for
communication. The multinational company operates in various developing countries that are
unable to use modern forms of communication. Thus, they must use alternative forms of
communication, such as- newspaper, handbills and posters and so on (Maxwell & Carboni,
2014). It will help them to convey their messages of their target market. They can use digital
media, such as- television, radio for sharing their messages with their consumers.
Team Meetings:
Organizational management must often conduct team meetings to meet with the
employees. Being a large enterprise, it is not possible for the authority to meet each of the
employees or discuss with them on organizational issues. However, management must
organize team meetings frequently where employees can meet with their employer and share
their views and opinion with them (Karanges et al., 2017). It will be beneficial for the leaders
as well to share their vision and organizational objective with their subordinates. By sharing

10EFFECTIVE BUSINESS COMMUNICATION
thought with each other, employees can also overcome cross-cultural barriers. This type of
group meeting plays vital role in organizational growth, as employers can guide their
subordinates towards the right path by sharing their own experience with them. Such things
plays vital role in shaping up the behaviour of the employees. Employees can be motivated
by such practices and it helps them to work as a team to achieve the organizational goal.
Frequent Communication with Higher Authority:
The executive team and organizational management must maintain regular
communication with the higher authority of the organization. They must meet them often and
provide all the relevant information to them. It will be highly beneficial for the organizational
development, as it will prevent management to enter into any kind of unethical practices that
can be harmful for the reputation of the organization (Ashkenas et al., 2015). Authority can
easily monitor the performance of their subordinates by such practice. At the same time, such
practices will put strong impact on the organizational performance. The organizational must
maintain frequent communication with the authority of the organization and provide
transparent idea to them about the organizational function.
Regular Communication with Clients:
In order to receive the feedback from clients, managers must maintain regular
interaction with them. They must use all the modern forms of media to communicate with
clients. It will help them to obtain their feedback, by which they can improve their
performance (Hossain, Murshed & Uddin, 2013). They can use their official websites to
connect with the clients where clients can easily share their view about service and products
of the organization (Wilden, 2013). It will be helpful for the organization to identify the
loopholes of their organizational structure and strategies, so they can easily overcome all the
challenges to offer high quality service to the potential consumers. Such practices will help
the organization to earn the trust of the consumers as well.

11EFFECTIVE BUSINESS COMMUNICATION
Use of Common Language:
Organizational managers who operates the organizational functions in different
countries must use a common and understandable language while communicating with any
local labour, employee or any other stakeholder. It will help them to overcome language
barrier in communication. In order to overcome any kind of miscommunication and
misunderstanding, they must listen to others view or opinion. They must try to understand
their point of view. It will help them to communicate with them in an appropriate manner
(Reilly, A. H., & Hynan, 2014). Otherwise, it will be difficult for them to deal with local
people of foreign countries.
Performance Appraisal and Reward System:
The organizational management must incorporate performance appraisal system into
their organizational structure to identify their best and weak performers of their team. It will
be beneficial for the employers to identify their responsibility areas where they need to put
more efforts to increase the efficiency level of the employees (Sotirin, 2014). By identifying
the weak points of the employees, they can easily provide training sessions to them to
improve their skills. At the same time, they can identify their best performers as well by such
practice (Kolcun, Teodorescu & Gîfu, 2014). Organizational authority needs to implement
reward system in their organizational structure to appreciate their best performers who are
willingly establishing bright future for the organization by providing their high quality
performance. Performance appraisal system and rewards system works as a weapon for the
business organizations to increase the efficiency level of the employees. It motivates
employees to focus on their skills to improve their potentiality (Mehralizadeh, Shahi &
Sharify, 2014).

12EFFECTIVE BUSINESS COMMUNICATION
Conclusion:
As per the previous discussion, it can be concluded that the management of the
multinational company must consider the loopholes of their organizational communication
structure while designing organizational strategies and policies. They must use all the
available forms of communication to maintain healthy and interactive relation with internal as
well as external stakeholders, which will help them to provide quality service to the
consumers.

13EFFECTIVE BUSINESS COMMUNICATION
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