Impact of Multinational Companies on the Romanian Business Environment

This report analyzes the impact of multinational companies (MNCs) on the business environment of Romania, focusing on Marks and Spencer (M&S) as a case study. The introduction establishes globalization's role in business expansion, highlighting M&S's entry into Romania. The report defines aims and objectives, including assessing the impact of MNCs, identifying benefits for MNCs, and examining expansion challenges. A project management plan outlines costs, scope, time, quality, resources, communication, and risk management. The Work Breakdown Structure (WBS) aids in project organization, while a Gantt chart visualizes project timelines. The research methodology includes both qualitative and quantitative approaches, utilizing primary and secondary research, and discusses sampling techniques. The report explores the cultural impact and benefits of M&S's expansion in Romania, including offering quality products and services. The report also analyses the impact on the Romanian business environment and examines challenges faced by multinational companies.

Managing Successful
Business Project

Table of Contents
INTRODUCTION...........................................................................................................................1
Main Body.......................................................................................................................................1
Aim and objectives......................................................................................................................1
Project management plan............................................................................................................1
Work Breakdown Structure.........................................................................................................3
Gantt Chart..................................................................................................................................4
Research Methodology................................................................................................................6
Data Analysis..............................................................................................................................9
Recommendation.......................................................................................................................18
Reflection..................................................................................................................................19
CONCLUSION..............................................................................................................................19
REFERENCES..............................................................................................................................21

TOPIC: “Multinational companies impact the business environment of the host destination”.
INTRODUCTION
Globalisation is considered as a process by which firm initiate their business operation s
at international level. This assists company in creating its global influence for operating the
business enterprises effectively into new marketplace (Beamish, 2013). This is a structure which
spreads goods, technology information crosswise domestic as well as global culture. For this
report the chosen company is Marks and Spencer which is a fastest growing multinational British
retailer. It deals in clothing, home products and luxury food products. It headquarters is in
Westminster, London. The purpose of this report is to analysis the aims and objectives regarding
how multinational companies impact the business environment of the host destination. Preparing
a project management plan as well as research methodology is used to meet the aims and
objectives of projects. Recommendation as well as the reflection about the project are also
mentioned in this report.
Main Body
Aim and objectives
For preparing the business plan the foremost things is to analyse the aim as well as the
objectives of the project. As on the basis of this whole research is conducted (Boddewyn, 2015).
Company name: Marks and Spencer
Aim: To examine the impact of multinational companies on business environment of Romania.
A study on Mark and Spencer.
Objectives:
 To analyse the impact of multinational organisations upon business environment of
Romania.
 To identify benefits for multinational companies while expanding their business in
Romania.
 To examine the issues faced by multinational organisations at the time of business
expansion in emerging country.
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Question:
 What are the impact of multinational organisations upon business environment of
Romania ?
 What are the benefits for multinational companies while expanding their business in
Romania ?
 What are the issues faced by multinational organisations at the time of business
expansion in emerging country ?
Background of the study:
Now a days globalisation is a structure which has attain through various firm in order to
understand the impact of its business activities in global market. Different organisation adapt this
process to sell its goods as well as services into competitive market (Brouthers, Nakos and
Dimitratos, 2015). As it assists company to maintain their sustainability, productivity and
profitability for long duration. In respect of Marks and Spencer a leading British multinational
retailers is expanding their business in other country Romania. Moreover, evaluating the reasons
how multinational companies such as Marks and Spencer impact the business environment of
the Romania country.
Project management plan
Project management plan aids manager of the project to attain the project objectives in
effective manner. In order to prosperously succeed a project, manager of the projects required to
has a plan for particular project. This is described as the process through which the management
can implement, control and monitor the project (Buckley and Ghauri, 2015). It is considered as
an formalized and developed manners to manage the projects. This involve few components
which will helpful for the Marks and Spencer to carry out the process of research effectually.
Some are mentioned below:
Cost: In this elements of project management plan estates the amount that will be needed
to accomplish the project. This also involve the cost where a firm executes a new projects into
business organisation to obtain profit. In respects to present research, for completing it, research
team needs approx £1200 and in context of Marks and Spencer, to initiate their operations into
new countries it have to spend an estimated amount of £18000.
Scope: This project management plan explain the new project scope through which firm
can accomplish their objectives. Emergence in organisational scope will assists company to set
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up the business operations which aids them in executing the activities as well as setting the
objectives of operations in effective ways. It will also assists in appropriate planning. In respect
of Marks and Spencer as it is expanding their business in Romania where individuals seeks to
buy new and trendy clothes, home products and so on. Thus, by finding out the business
environment of Romania it have evaluated that there is huge scope for Marks and Spencer to
expand business into new marketplace. Through examining the globalisation concepts, their
management can develop effectual strategies consequently in order to attract the new consumers.
Time: This elements of project management plan estates the time period for
accomplishing the whole project activities in expected way. This also, suggests duration under
that a firm can complete their decided objectives (Burns, 2016). Herein, the Marks and Spencer
required to manage their time according to its objectives in order to ascertain the effectual
outcomes. Furthermore, respective firm need about 24 months in accomplishing of its projects
which is multinational firm are effecting the environment of country.
Quality: For gaining the effectual results in efficacious way of project. This is crucial for
investigation team to focus on quality. Through monitoring the procedure where all activities,
manager of the project obtain a chance to minimise the happening of their failure. It will assists
in appropriate planning of the business operation that will be accomplish in effectual manner.
Resources: For conducting the present research that is based on examining the Marks
and Spencer impacting the business environment of Romania. Project manager need appropriate
amount of resources. It involves the funds, communication system, human resource capital and
another tangible as well as intangible resources. While Marks and Spencer is expanding their
business operations in Romania, manager required to provide trendy clothes and home products
as per the preference and requirements of the global consumers and hire proficient candidates at
workplace. Apart from this many resources such as journals, nooks, stationery etc. are used to
accomplish the process of research at workplace.
Communication: Effective communication need to be perform in strategic manner for
developing the proper measure as well as tools to manage operation and whole activities which
will aids in accomplishing the operations in an strategic manner (Chesbrough, Vanhaverbeke and
West, 2014). This is important for project manager to execute a better communication system.
This is helpful in facilitating timely information to all member as well as explains them in what
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manner operations has to be done. Herein, respective firm can communicate with the assistance
of communication tools such as social media, group messaging, internal blogs, videos etc.
Risk: Through many researcher view points, it have been examined that globalisation concepts is
advantageous for the firm as they are moving towards global market. But still it raise many
problems as well as challenges. Herein Marks and Spencer is taking risk by expanding its
business operations global level for understanding the impact of business environment at which
nation firm is functioning.
Work Breakdown Structure
Work breakdown structure is considered as a key projects that managed as well as
organised its work of group in effective way. WBS generally refers as the core process into
project management. This is introduced in year 1993 purpose to form the large project more
controllable. Also, it is a functional diagram which decomposes work through layers as per the
internal framework or an execution procedure (Cui. and Jiang, 2012). It breaks down the project
into various comparatively independent, respective content as well as simple accounting units of
task. An effective work breakdown structure will lead towards strategic productivity of the team
and comprehensive management of project. Herein, Marks and Spencer are finding the necessity
of whole expenditure that it need to manage for attaining their objective in successful manner.
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Gantt Chart
A Gantt chart is considered as a helpful graphical tool that represents the activities or
work performed against period of time. This is also refers as visual demonstration of a project at
which activities are divided as well as shown on a chart that make it effortless to interpret and
explain. This assists researcher to find out the starting time till project accomplishment.
Furthermore, organisational chart shows the precedence network relations with operations. The
main aim behind using this tool is to plan as well as programs of project in specified time
periods. In this used by Marks and Spencer to schedule the processes of manufacturing, workers
listing or scheduling, events planning and many more.
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Research Methodology
This includes the techniques by which researchers can gather adequate amount of data
mostly from the sources of internal as well as the external (Dai and et.al, 2014). This types of
information assists business organisation in developing strategic decisions for attaining its
objectives. It can be performed in two ways qualitative and quantitative that are explained below:
Qualitative Research:
Qualitative Research is refers as a mainly the exploratory research. This is applied for
obtaining the knowledge of implicit reasons, persuasion as well as motivation. Also, it gives a
visual image in difficulty or assistance to create opinion or hypotheses for expected quantitative
research. This is utilized to show the trends into idea and persuasion as well as diving deeply into
issues. Few methods involve group discussions, personal interviews, observations and so on. The
data gathered through strategies may vary using semi-structured or organised process.
Quantitative Research:
Quantitative Research is basically utilized for determining the issues through the manner
of producing numeric data or information which can be changed into functional data point. Also,
this is applied to specify the knowledge, persuasion, behaviours as well as another definite
variables and conclude outcomes from a large population sample (Iles and Martin, 2013). This
mostly utilise measurable data for formulating the concept and also expose structures into
research. It involves face-to-face interviews, telephone interviews, online surveys and many
more.
 Primary research: Primary research is considered as a new research that are performed
to response particular problems or questionnaires. It is a method that concentrates upon
data gathering directly from individuals. Mostly the information gathered through self. In
this research, it have been performed on specific issues that will carry out to identify the
upcoming solutions for this.
 Secondary research: Mostly secondary research involves the data that are researched
previously for another functions or aim as well as publicly gettable. It is also considered
as the 'desk research'. This involves the published reports of research, surveys or
websites and so on. This is generally cost effectiveness in comparison to primary one. It
have a advantage that a firm can recruit another individuals to gather information on their
behalf as well as manage it effectually.
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Sampling:
This is considered as a process for choosing the participants for the examination. It can
be classified into two categories that are probability as well as non probability sampling. This is
utilise by the firm to know about the proper sampling size so that effectual outcomes can be
gained (Dunning, 2015). Within company sampling can be performed by various methods like
stratified sampling, random sampling and so on. For accomplishment for project investigator
adapts the techniques of sampling for obtaining information. For this the selected respondents is
20.
Qualitative research:
 To analyse if multinational companies are really effect the business environment of
international market area ?
As per the Johanson , if a multinational company expand their business at international
market they will get affected by their culture. This is so because diverse culture peoples demand
and required products accordingly due to which Marks and Spencer will develop and design
products and services accordingly in order to attract them in effective and efficient manner.
Along with this respective company also needs to hire employees accordingly so that they can
operate its business in effective manner in diverse culture.
 To ascertain whether expansion of business gives more benefits for M&S in terms of
earning sustainability in Romania market.
As per the Killing, expansion of Marks and Spencer in Romania market is beneficial
because by they are offering quality products at affordable price which will attract customers on
high rate. Along with this respective company also introducing products according to Romania
culture which encourage customers to visit at store and purchase products. By which Marks and
Spencer able to gain more profitability and also enhance their customers base.
 What are the major issue M&S needs to concern while expanding its business in
Romania market ?
As per the Kerzner, while expanding business operations and function in market of
Romania Marks and Spencer must take care of several things such as their budget, develop
product according to culture of respective country, rules and legal practices must be consider
while operating operations. Along with this they must face issues in workforces for which they
have to hire appropriate staffs according to requirement.
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Quantitative research:
QUESTIONNAIRE
Q.1. Are you aware about the concept of globalisation?
 Yes
 No
Q.2. Does globalisation have an impact upon business environment of Romania?
 Yes
 No
Q.3. What are the major challenges faced by M&S while expanding their business in Romania ?
 Change in technology
 Cultural divergence
 Governments policies for business organisation
 All of the above
Q.4. Do you think M&S attains its sustainability while operating business at global level?
 Agree
 Disagree
Q.5. Does expansion of organisations at global level increase competition among multinational
companies?
 Yes
 No
Q.6. Which entry modes M&S need to adopt for expand its business in Romania Market?
 Franchising
 Licensing
 Patten right
 Trade Mark
Q.7. Is M&S able to stay competitive in Romania marketplace?
 Agree
 Disagree
Q8. How Globalisation impact on operational activities of M&S?
 Positive
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 Negative
Q9. Do you think M&S needs to enter into a new sector for earning high profitability?
 Yes
 No
Q10. On which factors M&S need to concern more to run business efficiently in Romania
market?
 Micro economic factor
 Macro economic factor
Q11.Do you have any suggestion regarding further improvements …....................
Data Analysis
Theme 1: Concept of globalisation
Q.1. Are you aware about the concept of
globalisation?
Frequency
 Yes 15
 No 5
10
Yes No
0
2
4
6
8
10
12
14
16
15
5 Column C