Analysis: Impact of Multinational Corporations on Consumer Health

This report provides an in-depth analysis of the impact of multinational corporations (MNCs) on consumer health and well-being in host countries, with a case study of McDonald's. The report begins with an executive summary and table of contents, followed by an introduction outlining the scope and objectives. The research employs various methodologies, including literature reviews and questionnaires administered to McDonald's employees, to gather data on the positive and negative effects of MNCs. The study explores topics like sustainable development, employment, product quality, and the influence of MNCs on consumer behavior. The report includes a detailed literature review, research questions, and an examination of the role of MNCs in sustainable development. Findings from the research, including interpretations of the data, are presented, followed by a discussion of the research limitations and potential alternative methodologies. The report concludes with reflections on the effectiveness of the research and recommendations, offering valuable insights into the complex relationship between MNCs and consumer health. The report is available on Desklib, a platform for students to access past papers and solved assignments.

Impact of Multinational Corporation on
consumer health / well being on people in
host country-

EXECUTIVE SUMMARY
Report is all about the effect of multinational corporation on health and well being of
customers in Host country. The research report will include the way different methods has been
used by researcher in order to collect information related to the topic. It will also consist of list of
question which has been designed in order to analyse the view of different people about the
same. Thirty people working in Mc Donald have been selected as participants in the research.
The result of research is that multinational organisation have both positive and negative effect
on health and well being of people in Host country.

TABLE OF CONTENTS
LO 1.................................................................................................................................................3
P1 Producing research proposal .................................................................................................3
P2. Examining suitable research methodologies and approaches to primary and secondary
research ......................................................................................................................................9
LO 3 ..............................................................................................................................................10
P3. Conducting primary and secondary research utilizing suitable methodologies .................10
P4. Application of an appropriate analytical tools for analysing findings and data ..............11
LO 3 ..............................................................................................................................................13
P5 Communicating outcome of the research ...........................................................................13
Interpretation : It has been analysed from the above graph that there are 16 people who think that
By offering good quality product company can promote consumer well being...........................21
LO 4 ..............................................................................................................................................21
P6. Reflection on effectiveness of research methodologies .....................................................21
P7. Considering alternative research methodologies and lesson learn in view of outcomes ...22
CONCLUSION .............................................................................................................................23
REFERENCES..............................................................................................................................25

INTRODUCTION
Multinational organizations are those which operate their business at international level.
Such types of enterprise operate business in different countries but managed from one nation.
Multinational origination provides developing nations with various benefits. These corporations
make significant contribution in economic as well as social development. Multinational
organisation plays crucial role in generation of employment in the host nation. If in case
multinational companies manufacture goods or service for the domestic market as well as
exports, then localised population gain wider choice of products at reasonable price.
Multinational organisation can also have negative impact on the health and well being of people
in host country, as global companies intend to produce products in efficient manner which might
not always be the best environmental practice. In addition to this, other negative impact of
multinational corporation on host country is that large number of global organisation can dilute
the customs and traditions.
Current investigation concentrates on identifying the effect of multinational companies
on the consumer health/ well-being of people in the host country in context of Mc Donald's.
Study will include view point of different author perception on selected topic. It will involve
detail information about various research methodology used in present research.
LO 1
P1 Producing research proposal
Section 1
Title: Impact of Multinational Corporation on consumer health / well being on people in host
country- A case scenario of Mc Donald's in UK.
Research aim : To analyse effect of Multinational corporation on consumer health/ well being on
people in host country.
Research objectives:
 To examine the role of Multinational corporation in sustainable development of host
nation.
 To identify the issues faced by people in host country due to business practices of MC
Donald's.
 To recommend the techniques that could be adopted by MC Donald's for increasing the
potential benefit for local people in host country.

Research Questions
1. What is role of multinational company sustainable development of country?
2. What are the main issued that are faced by people of host nation for multinational firm?
3. Which techniques McDonald's can use to increase benefits of people of target country?
Section 2
Why I select This topic.
Rationale for selecting the particular subject for investigation is that researcher is
interested in developing the understanding about the ways global corporation facilitation
innovation in order to identify the sustainability development issues in Host country. In addition
to this, scholar intends to analyse the way MC Donald meets expectation of people in Hosts
country. In addition to this, other reason for selecting the particular topic for research is
availability of data.
Section 3
Literature review
As per the view of Branco, (2018), Multinational corporations are those companies which
engage in foreign direct investment. The author Venta Cooper and Venta, (2019), argues that
multinational corporation are those which owns or control production of products and services in
one or more country.
According to the opinion of Van Zanten and Van Tulder, (2018), Multinational
corporations have different advantage on the people social life. As multinational enterprise has
bought positive as well as drastic transformation in technology, capital and culture which as
affirmative effect on well being of people. The author Bapuji, Husted and Mir, (2018), argues
that global companies create number of problem one of that is loss of job in host country, As
many of the international firm prefer to employee people from their home country and this is
major disadvantage of MNC on people of host country. As per the view of Steel, Uggerslev and
Bosco, (2018), multinational firms by making investment assist in bringing improvement in
environment that have advantage on consumer health. The author Shafaei, Nejati and Abd
Razak,(2018), argues that global companies wants to produce goods at low costs for which they
might conduct such practices which may have negative effect on environment as well being or
health of people. According to the perception of Barkemeyer, Preuss and Ohana,(2018),

multinational corporations make foreign direct investment which can be utilized for development
of society. As per the thinking of Pereira, and Galvao,(2019), multinational firm in host country
appreciate the creativity of people in host countries and helps youth in development of more
skills or competencies which can be helpful for them in context of personal as well as
professional growth so this can be takes as advantage of MNC on people and thrie well being.
The author Agnihotri and Bhattacharya,(2019), that global companies discourages the creativity
as well as innovation done by people in host country and steal income source of them which has
negative effect on well being of people. According to the view of Kipnis, Demangeot and
Broderick, (2019), multinational corporation have positive effect in health and well being of
consumer in host country. The author stated that consumer get directly benefited from lower
prices of goods, broader selection and they also get quality products.
Theme : Role of multinational organisation in sustainable development of host nation.
As per the opinion of Granata and Scozzese, (2019), global companies make their
significant contribution in helping people in improving their living standards. Sustainable
development is consists of different areas that can be taken as area of focus by company and this
fields are- social, economic and environment as sustainable management theory. The author Cho,
Cho and Lee,(2019), argues that Multinational corporations causes threat to sustainable
development of society. As per the study conducted by author results of which reveals that there
are basically three types of threats to unsustainable development these are deterioration
ecological system,, reduction in oil reserve, depletion of natural resources etc. All these give rise
to big issues such as poverty, environmental destruction etc. Which have adverse effect on the
well being and as well as health of people. According to the thinking of Budianto (2019), it is the
multinational companies who produces goods for fulfilling the needs of people and help them in
living good as well as healthy life. According to the social identity theory, an individual
sense of who they are dependent on. In simple words, the hypothesis states that group to
which an individual belongs to is considered to be as crucial source of pride as well as self
esteem fore them.
RESULTS AND DISCUSSION
Maslow's hierarchy need of theory, It is basically a motivational theory in psychology
which consist of Five tier model of human needs. According to this model, multinational

organisation has positive effect on the health and well being of people in host country, as it helps
consumers in fulfilling their needs as well as demand. It also encourages people to improve their
living standards.
Research limitation :
Due to lack of sufficient time as well a resources the investigator has failed to
perform in depth investigation on specific topic. In addition to this, sue to lack of depth
knowledge about the research methodologies, an individual has faced difficulty in data
collection.
Section 4
Activities and time scale
Activities Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8
Identifyin
g the
problem
and
choosing
the topic
for
research
Determini
ng aim
and
objectives
Writing
Literature
review
Collectio
n of data
Analysing
of

informati
on
Drawing
conclusio
n
Alteration
in
research
report on
the basis
of
feedback
received
Final
submissio
n of the
research
report

Section 5
Questionnaire
Name:
age :
Ques 1: What type of effect multinational organization have on well being of people in Host
country ?
 Affirmative
 Adverse
 Both

Ques 2. Up to What extent you are agreed with the statement that Multinational corporation
contributes to well being of people in society?
 Completely agree
 Partially agree
 Completely disagree

Ques 3. What is the main problem faced by consumer in host country in context of MNCs ?
 Job losses
 Food quality issue
 Inflation
 Lack of bargaining power

Ques 4. According to you business practices of Mc Donald's have effect on which aspect of
society ?
 Cultural and social
 Health and safety
 Environmental
Ques 5 . What is the main benefit of consumer in host country can get by purchasing goods or
service from MNC?
 Broader selection
 lower prices of goods and services
 Quality products
Ques 6. According to you does Mc Donald's participates in activities which aim to protect and
improve the quality of the natural environment?
 Yes
 No
 Don't know
Ques 7. Up to what extend it is important for Mc Donald to participates in campaign and
promote consumer well being ?
 Unimportant
 Very much important

 Little important
Ques 8. What is the best way company can promote social well being ?
 By participating in campaign
 By implementing waste management techniques
 By offering good quality product
Research approach and Methodologies
A research methodology is approach as well as method used by investigator in order to
conduct research in proper manner. An appropriate research methodology helps scholar in
accomplishing set aims objective. The methods which will be used by researcher in present study
are:
Type of investigation : Investigator in present research will execute quantitative research. The
rationale for choosing quantitative investigation is that, it will help scholarly person in
assembling the elaborate info on subject effect of multinational corporations on consumer health
and well-being (Kumar, 2017).
approach used for investigation : scholarly person among two approaches will use inductive
research approach for investigation. Scholar has selected inductive investigation
conceptualization because it helps researcher in developing theory from the data accumulated.
Inductive research approach has been chosen based on nature of the problem
Research design: There are several types of research designs among which researcher has
selected the exploratory research design. Reason for selecting the explanatory designing is it
assists investigator in development of understanding about undefined problem. explanatory
research helps researcher in determining the effect between cause and effect.
Research philosophy: It is basically an assumption related to the methods which can be utilized
for collecting information related to the topic of research. Interpretivism and positivism are two
types of research philosophies.In current investigation on topic, on topic effect of multinational
corporations on consumer health and well-being, scholar will use Interpretivism investigating
doctrine as it assists investigator in ensuring the validity of research. This philosophy also
supports researcher in conducting the investigation on specific topic.
Data collection: researcher will accumulate information from both primary and secondary
sources (Flick, 2015). Rationale for selecting both sources is that investigator wants to collect

facts or figures in huge amount. The research method which will be used by researcher in
present study for collection of data related to the topic is questionnaire. Main reason for using
the questionnaire method is to gather detailed data related to subject of investigation (Bell,
Bryman and Harley, 2018). Secondary data will be collected using internet and also online
articles, newspaper, magazines etc.
Sampling: Among the different sampling techniques such as stratified, cluster, participatory etc.
investor in current research will utilize random sampling technique. Thirty people working in
McDonald will be selected using the random sampling technique. Rational motive for which
investigator will use random sampling technique is that it will assist them in obviate the chances
of biases.
Data analysis: Scholar has utilised thematic analysis for refining as well as analysing the
information collected from different sources.
P2. Examining suitable research methodologies and approaches to primary and secondary
research
Research type: Research has been classified into different types of methods such as
Descriptive research, Analytical research, Qualitative or Quantitative research (Lewis, 2015).
Present study based on quantitative research that assists to meet the research standards, with the
help of different research methods. It will help researcher to prepare excellent research findings.
Research Approach: Research approach is the hypothesis approach or important point
between deductive and inductive approaches. Deductive approach is all about the theoretical
concept and design research plan to test the hypothesis. The main advantage of deductive
approach is to explain the detailed relationships between concepts and variables.
Inductive Approach initiate with inductive reasoning which is starts from study
observation. Present study has been based on Inductive research approach to identify the in-depth
knowledge to identify the impact of multinational cooperation on consumer health or well-being.
Research Design: Researchers design is the set layout that define the meaning of
research or for which purpose research has been conduct. There are two types of research design,
exploratory research and conclusive research (Mackey and Gass, 2015.). Exploratory research
intends to explore the research questions and does not intend to offer final findings to analyze the
solution. Conclusive research design applied on the research to identify the new methods or