Group Presentation and Individual Report: Cultural Issues in Business

This report analyzes the impact of regional cultural issues on multinational companies, focusing on how cultural differences affect corporate organizational culture in international business operations. The report emphasizes the importance of understanding and adapting to local cultures to ensure business success, using Apple as a case study to illustrate how companies must analyze and adapt their services to meet the needs of different markets. It highlights the potential positive and negative effects of cultural factors on business performance, including language barriers and the need for employee training. Furthermore, the report discusses how organizational culture, employee motivation, and customer relations are influenced by regional cultures, impacting innovation, revenue generation, and market share. The report concludes by emphasizing the need for companies to build customer trust, adapt services to local needs, and continuously innovate to thrive in the global market.

Group Presentation
and Individual
Written Report

Table of Contents
Task 1..........................................................................................................................................................3
Presentation............................................................................................................................................3
Task1b.........................................................................................................................................................9
Individually write up your overall conclusions as to the effects and impact of regional cultural issues on
the corporate organisational culture of any multinational company as it conducts its business
internationally. Use examples from any sector and parts of the world to illustrate points that you make 9

Task 1
Presentation

Task1b
Individually write up your overall conclusions as to the effects and impact of
regional cultural issues on the corporate organisational culture of any multinational
company as it conducts its business internationally. Use examples from any sector
and parts of the world to illustrate points that you make.
International management helps in developing competition among the companies across
world by improving services of the business. It helps in identifying culture of business so that
growth of business can take place effectively in market. Culture helps in providing the direction
to international business whether it will be succeeding or not in other countries because culture
of every place is different according to which organization has to decide it functioning in
marketplace. For example, Apple is one of the top multinational company in world which
operates in more than one country it provides the best services to the economy in terms of
technology so that growth of the economy can take place in the market if the organization wants
to achieve its objectives in the market then it is very important for the business to understand the
culture of countries in which they want to operate so that smooth functioning of the business can
take place in market. profit of the multinational companies are more in the market if they are
able to adapt culture of countries where they are operating because culture helps in identifying
needs of customers in market so that growth of the business can be achieved effectively in the
market if growth of business will not be achieved then it can affect the functioning of business
in the marketplace. regional culture can affect the performance of business in positive or
negative ways because if company will not able to able to identify and adapt culture of the
country where they are operating then it can affect growth of the business in the marketplace due
to which culture of the organization will also get affected because employees of organization will
not be able to understand needs requirement of customers due to which various issues will take
place in business which will affect the environment of the business in marketplace.
If employees will not be able to understand language of particular place, then they will not be
able to perform effectively in market due to which their performance will also affected in the
market. if apple wants to operate in other country then they first has to analyses the culture of
that place so that they perform effectively they have to analyses the need and requirement of the
customers in the market so that develop their services accordingly company should also provide

effective training to employee after the hiring so that they can understand the work which will
done by them in the business because if the employees of the business will not be trained then it
can affect the overall performance of the business in the market due to which growth of the
business will also get affected in the economy because company will not be able to satisfy the
needs of the economy effectively due to which demand of the business will also get affected in
the market if the demand of the company will fall in the market then it will affect the profit and
revenue generating power of the company in the marketplace. culture of the organization is
developed by the beliefs and values which the organization follows if the employees of the
business will not be motivated towards achievement of the goals then it can affect the working
environment of the company due to which growth of the business will also impacted. If the
employees of the business will not remain motivated in the business then goals will not be
achieved effectively. Various language barriers can create problem for the employees to operate
due to which they will not able to develop the services of the business but if the company will
hire the employees who have the ability to understand the different languages and culture then it
will help in developing the innovation in the business. innovation helps in developing the
services of the company so that demand of the business can be increased in the market and more
profit can be earned in business because if the services of the business will be developed as per
the requirement of customers then it will affect goodwill of the company leaders in the business
should guide the employees so that they can enhance their performance and helps in providing
best outcome in the business so that competitive advantage can be gained by the business in the
marketplace.
Company should also develop healthy relation with the customers so that customers trust
of the customers can be gained in the market and profit of the business can be increased because
if customers will be satisfied with the services of the business then it will help in developing the
overall services of company which will helps in long term survival of the company in the
economy. different regional culture has different requirement on the basis of which services of
the business is developed in the market apple has innovated its services after analyzing the
demand of different countries in the market due to which its demand and goodwill in the market
is more as compared to another organization. Customer trust the services which it provides to the
customers as per the observation revenue of the company is increasing due to the product and
services which it provides to the customers.

Employees of the companies are also well trained they develop the innovative services in
the market so that growth of the economy can also take place in the market and revenue of the
company can also be generated market share of the company is also increasing due to the
increase in the demand of the customers in the marketplace apple is constantly developing its
services so that growth of the economy can take place.