Business Project Management: McDonald's in Kazakhstan

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MANAGING SUCCESSFUL
BUSINESS PROJECTS

Table of Contents
INTRODUCTION............................................................................................................................. 2
LO1 ESTABLISHMENT PROJECT AIM, OBJECTIVES AND TIME FRAME ON THE GIVEN TOPIC.........3
LO2 CONDUCTION OF SMALL-SCALE RESEARCH FOR DATA COLLECTION IN SUPPORT OF THE
GIVEN PROJECT..............................................................................................................................8
LO3 PRESENTATION OF THE PROJECT AND COMMUNICATION OF THE APPROPRIATE
RECOMMENDATIONS BASED ON MEANINGFUL CONCLUSIONS DRAWN FROM THE EVIDENCE
FINDINGS..................................................................................................................................... 10
LO4 REFLECTION ON THE VALUE GAINED FROM CONDUCTING THE PROJECT AND ITS
USEFULNESS TO SUPPORT SUSTAINABLE ORGANISATIONAL PERFORMANCE.............................19
CONCLUSION............................................................................................................................... 21
REFERENCES.................................................................................................................................22
1

INTRODUCTION
With the help of globalisation, many multinational companies are expanding their operations in
various countries across the world. Nevertheless, it is the local enterprises which are facing
heat from the advent of globalization. In the given study, there would be an understanding
about the impact of the business of a multinational company, McDonald on its host nation,
Kazakhstan and how it has significantly impacted its city, region and country as a whole in a
positive as well as negative manner. The given study would conduct a project management plan
with the conduction of wide research so as to analyse the data and thus arrive at a meaningful
conclusion.
2

LO1 ESTABLISHMENT PROJECT AIM, OBJECTIVES AND TIME FRAME ON
THE GIVEN TOPIC
PROJECT TITLE
“How do multinational companies impact the business environment of the host destination: its
county, region and city?”
PROJECT BACKGROUND
McDonald is the most popular fast-food chain across the world since 1940. The USP of
McDonald's is providing a wide variety of fast-foods which includes the most famous
hamburgers, cheeseburgers, french-fries and various other food items. With the help of
globalization, McDonald’s has been successful in expanding its business in more than 100
countries across the world without much difficulty (Talwar, 2018).
By seeking the cue from globalization, McDonald’s finally opened its fast-food venture in
Kazakhstan in 2016. The positive impact of a multinational company is that there has been an
increase in employment opportunities which is evident in providing employment to more than
20,000 people. Besides, the availability of advanced technology the company has been
successful in providing quick delivery of fast-food and thus provides satisfaction to the
customers (Vassilenko, 2016).
Nonetheless, there are various issues which have affected the working and efficiency of the
local food chain in the host country. With is aggressive policy, the productivity and profitability
of the local food enterprises have decreased drastically. Besides this, there has been discontent
among its workers work getting fewer wages even after working for more hours. In addition to
this, all the revenue generated by the sales of the company’s product is not shared with the
government which has a significant impact on the local economy. Thus, McDonald’s has
significantly affected the business at the regional and city level of the given host country
(Nuraliev and Ramazanov, 2018).
3

PROJECT AIM
To analyse the impact of multinational organisations on the business environment of the given
host country
PROJECT OBJECTIVES
 Identification of the impact of global enterprises on the local economy of the host
country
 To evaluate the expansion of the multinational company due to lenient policies of the
host country
 To assess the positive and negative impact of multinational companies on the local
enterprises of the host country
RESEARCH QUESTIONS
 How could global enterprises succeed in the business with the advent of globalization?
 Do multinational companies succeed in getting good facilities for their operation due to
the policies of the host nation?
 Does the business of the local enterprises are positively or negatively affected by the
working of multinational companies in their host nation?
RATIONALE
The rationale of the given research is to assess the impact of globalization in enhancing the
growth and profitability of multinational companies across various nations. Furthermore, the
impact of the working of the global enterprise on a decrease in the growth and market share of
the local enterprises would also be evaluated by the local enterprises. By studying all these
issues, the researcher would be able to access what is the present marketing circumstances
whole over the given host country and how the advent of the globalization has a positive or
negative impact in their local economy (Ashenfelter, et al. 2018).
4

PROJECT MANAGEMENT PLAN
Project Scope
The scope of the given study has been to evaluate the impact of global enterprises on the host
nation at the city, regional and national level. The given study would identify those factors due
to which the McDonald's has been able to create its own position in the food market of the
given host country and how this has resulted in a decrease in profitability of the local food
enterprises which has even resulted in their closure.
Project Quality
It has been sensible to prepare a good quality report with the help of all the available resources
so that the study would look like a reliable and accurate research project which could be
utilized by other researchers for the future studies related to the given study (Joseph, 2012).
Project Cost and Time
The cost of project completion would be around £30,000 to £35,000 and would require a period
of eight weeks to accomplish the project.
Project Resources
Large numbers of human resources have been utilized to accomplish the given project.
Furthermore, various financial resources were taken into consideration so as to allow smooth
functioning of the work of the given project.
Communication Plan
There is a preparation of an effective communication plan so that the message would be
conveyed in an effective manner. For this, there was a proper utilization of email, mobile apps
and fax so as to provide an easy, fast and secure medium of transmission of information with
no loss to it (Vassilenko, 2016).
5

Risk Management
It is important to assess the risks associated with the given project so that no issues would
arrive after the completion of the project. Time-management would be the main constraint as it
would affect the completion of the project on time. The financial constraint would be next risk
due to which the given study would not be as genuine due to shortage or lack of funds (Joseph,
2012).
Gantt chart
The Gantt chart is utilized for getting a perfect picture of an effective process planning which
would be able to meet the aims and objectives of the given project significantly. Furthermore, it
would also help in the evaluation of the time schedules so that the project is accomplished
appropriately. It has been shown for the following report in the given procedure:
Activities 0-5
Days
5-10
Days
10-
20
Days
20-
25
Days
25-
30
Days
30-
35
Days
35-
40
Days
40-
45
Days
45-
55
Days
55-
60
Days
Research
Performance
Identification of
the Aim and
objectives
Implementation
of secondary
research
Collection of data
from primary and
secondary sources
Conduction of the
primary research
6

Quantitative data
research
Analysing of the
outcomes
Recommendation
s
Evaluation
7

LO2 CONDUCTION OF SMALL-SCALE RESEARCH FOR DATA COLLECTION
IN SUPPORT OF THE GIVEN PROJECT
Data collection is a method which has been used to collect important information for the easy
procession of the data and arrive at the desired result for the benefit of the project. The given
study has conducted both the primary and secondary research so as to get accurate data for
the given project.
PRIMARY RESEARCH
The given research has been based on the collection of data from the resources which were not
used before and would be utilized for the first time. The study has been genuine in nature
because the data has been collected for the first time which would help the study to represent
it in an accurate and reliable manner. For the primary research, the data has been collected
from the questionnaire, survey and interviews. This research is more genuine in nature because
it helps in providing information which has been accurate and reliable and helps the researcher
to showcase accurate information (Smith, 2015).
Primary research from the given study has been conducted by collecting data from the
questionnaire by the inclusion of the relevant question in an appropriate manner. The
respondents would be from the businessmen who run their local food restaurants in
Kazakhstan and the customers who would provide valuable information about the impact of
the multinational companies on their business. Furthermore, the information would also be
collected from the respondents who work as a manager in the MacDonald's and would help the
researcher to collect valuable information about how the working and operations of the
company have a positive impact on the economy and growth of the host nation (Saunders, et
al. 2012).
8

SECONDARY RESEARCH
This research is based on the collection of data from the other sources which have been utilized
before and should be used to show the relevancy of the given data. The medium of collection of
data through secondary research has been journals, books and research articles related to the
given topic as well as various literature reviews prepared by the renowned authors who have
done the study on the given research topic. Furthermore, the secondary data would also be
collected from the official website of the company and host country which would help in the
proper presentation of the given data (Polonsky and Waller, 2018). The researcher for the given
project has collected data from the secondary research from various literature, books and
journals which have been related to the given topic. In addition to this, the data has also been
collected by the researcher from the official website of the McDonald’s and Government of
Kazakhstan (Flick, 2011).
The researcher in the given study has utilized both the primary and secondary data so as to
arrive at the accurate conclusion. Primary research was utilized using the questionnaire so that
the researcher would arrive at the correct conclusion related to the influence of the
multinational organisations on the local enterprises of the host country significantly. On the
other hand, secondary research was collected from official websites as well as various books
and journals so as to present relevant information.
9

LO3 PRESENTATION OF THE PROJECT AND COMMUNICATION OF THE
APPROPRIATE RECOMMENDATIONS BASED ON MEANINGFUL
CONCLUSIONS DRAWN FROM THE EVIDENCE FINDINGS
The given section would access the detailed evaluation of the findings which has been obtained
from the questionnaire and has been presented in the form of graphic, tabular and pie chart
form so that it would help in obtaining accurate results. In the present study, the data has been
presented in the form of qualitative research data technique which has been analysed
appropriately. In the given study, 50 respondents have been chosen which belonged to the
local enterprises of Kazakhstan as well as management from the McDonald’s. Moreover, the
data has been collected from them in order to get a good and accurate result. The data analysis
for the given study has been conducted using the above-given technique and thus has ensured
the viewer that they would be receiving accurate result appropriately.
DATA ANALYSIS
Ans. 1 The favourable situation is the main factor behind the entry of a multinational
company in a host nation
Respondents Yes No Depends on the
Situation
Can’t Say
50 10 11 24 5
10

20%
22%
48%
10%
Entry of Multinational Companies
Yes No Depends on Situation Can't Say
The given result has shown that 48% of the respondents believes that the multinational
companies set up their business in the host country when the condition is favourable and thus
shows that the entry of these companies depends on the conditions such as political, economic,
financial and other conditions.
Ans. 2 There is a negative impact on the local enterprise of the host nation due to these
companies
Respondents Positive Negative Both Ways Can’t Say
50 7 27 13 3
11