Research Proposal: Strategies of Multinational Organizations (M&S)

This document presents a comprehensive research proposal focusing on the strategies employed by multinational organizations, specifically Marks and Spencer (M&S), when entering emerging markets. The proposal outlines the research questions, objectives, and the rationale for selecting this topic, highlighting the importance of understanding market entry strategies for business growth. It explores existing literature on emerging market trends, challenges faced by international businesses, and various market entry strategies such as franchising, exporting, and joint ventures. The research methodology includes a deductive approach, qualitative research design, and a survey strategy using questionnaires for data collection, with random sampling to select participants. The proposal also includes an ethical approval form addressing participant recruitment, consent, and data handling procedures. The student aims to identify emerging trends, evaluate challenges, and ascertain effective strategies for M&S's expansion into new markets, contributing to the understanding of international business and market dynamics. This research is designed to identify the impact of globalisation on business activities of multinational organisation with a study on Unilever.

Research Form

Research Proposal Form
Student Name: ______________________ Student ID:
____________
Centre Name: _____________________
Tutor: ________________ Date:
___________________
Unit: ____________________
Proposed Title: “To identify different strategies employed by a
multinational organisation while entering into emerging market. A
study on Marks and Spencer.”

Section One: Title, objective, responsibilities
Title or working title of the research project
Title: “To identify different strategies employed by a multinational
organisation while entering into emerging market. A study on
Marks and Spencer.”
Research Question:
 What are the new emerging trends present in international market for globalising the
business?
 What are the challenges M&S can face by entering the business into emerging market?
 What are the strategies that M&S needs to develop for moving the business into new
market?
Research Objectives:
 To identify the new emerging trends present in international market for globalising the
business.
 To evaluate challenges M&S can face by entering the business into emerging market.
 To ascertain strategies that M&S needs to develop for moving the business into new
market.
Section Two: Reasons for choosing this research project
The project manager has conducted research on topic that is “ To identify different strategies
employed by a multinational organisation while entering into emerging market”. The main
reason for choosing such topic is to know about various strategies which are used for entering
into international market out of which best one is selected. This helps in development of
adopting appropriate strategies for business growth and success. This research work also assist
researcher to know about challenges which can be faced by them while entering into foreign
market.
Section Three: Literature sources searched

 To identify the new emerging trends present in international market for
globalising the business
As per opinion of Shubham Jain, 2019, there are various new emerging trends present in
international market for globalising business in order to get success. The first trends is
geopolitical realignment which helps in turning inward to grapple for political challenges,
migrant crisis and extremism (trends in globalisation, 2019). There is rise in economic
resurgence which leads to boom in market.
 To evaluate challenges M&S can face by entering the business into emerging
market
As per view of Katie Reynolds, 2017, there are various challenges which can be faced by
Marks and Spencer by entering business into emerging market. These challenges create
problem for business to get success and growth at competitive market. Some of the challenges
are in terms of international company structure, accounting, political risk, different culture and
traditions and so on (11 Biggest Challenges of International Business in 2017, 2017).
 To ascertain strategies that M&S needs to develop for moving the business into
new market
According to article given on Bubbles, 2019, there are different types of strategies for entering
into new foreign market which helps Marks and Spencer to get success and growth of business
in order to move into new market. These strategies includes franchises, exporting, partnership
up, joint venture and so on (8 Strategies to Enter a New Foreign Market, 2019). As per size
and nature of business strategy is selected for effective outcomes. These strategies assist in
expanding business into foreign market very easily and achieve profits and gains in
appropriate manner.
Online
11 Biggest Challenges of International Business in 2017. 2017. [Online]. Available through:
<https://www.hult.edu/blog/international-business-challenges/>.
8 Strategies to Enter a New Foreign Market. 2019. [Online]. Available through:
<https://www.bubblestranslation.com/8-strategies-to-enter-a-new-foreign-market/>.
trends in globalisation. 2019. [Online]. Available through:
<https://www.slideshare.net/ShubhamJain868/trends-in-globalisation>.

Section Four: Activities and timescales

Section Five: Research approach and methodologies
Research approach
There are different types of research approach which are used for conducting research. Here,
project manager has used deductive approach for collection of data and information in proper
way so that correct outcomes are achieved.
Research Design
The qualitative research design has been used in order to gather data and information by
project manager. As it helps in providing appropriate and in depth information about subject
matter.
Research Strategy
The researcher has used survey strategy through developing questionnaire for collection of
data and information in effective and efficient manner.
Sampling
The researcher of this research work has adopted random sampling in order to select sample
size from given population.
Data Collection
The researcher has used primary as well as secondary method in order to collect data and
information in an effective and efficient manner. In case of primary method, questionnaire has
prepared and for secondary method, data and information are collected from books, newspaper
and articles.
Comments and agreement from tutor
Comments (optional):
I confirm that the project is not work which has been or will be
submitted for another qualification and is appropriate.

Agreed: ________________ (name)_______________ Date ______________
Comments and agreement form project proposal checker( IV
sampling)
Comments (Optional):
I confirm that the project is appropriate.
Agreed /Disagree: (Name of the IV)
Date

Research Ethics approval form
All students conducting research activity that involves human participants
or the use of data collected form human participants are required to gain
ethical approval before commencing their research. Please answer all
relevant questions and note that your form may be returned if incomplete.
For further support and guidance please see your respective Unit Tutor:
Before completing this form, we advise that you discuss your proposed
research fully with your unit tutor. Please complete this form in good time
before your research project is due to commence.
Section 1: Basic details:
Project title:
“To identify the impact of globalisation on business activities of
multinational organisation. A study on Unilever.”
Student name:
Student ID number:
Programme:
College Name:
Intended research start date:
Intended research end date:
Section 2 Project summary
Please select all research methods that you plan to use as a part of your
project:
 Interviews Yes No
 Questionnaires Yes No
 Observations Yes No
 Use of personal records Yes No
 Data Analysis Yes No
 Action Research Yes No
 Focus Groups Yes No
 Others (Please specify) :

Section 3: Participants
Please answer the following questions, giving full details where necessary.
Will your research involve human participants?
Who are the participants? Tick all that apply:
Adults
How will participants be recruited (identified an approached)?
The researcher has used random sampling method in order to
conduct research work from where they collect data and information
from participants.
Describe the processes you will use to inform participants about what you
are doing:
There are different methods of communication from where
researcher can inform their participants such as social media,
website, meeting and so on in order to collect data and information
regarding given topic.
How will you obtain consent from participants? Will this be written? How
will it be made clear to participants that they may withdraw consent to
participate at any time?
The researcher has adopted questionnaire method for properly
collection of data and information from their participants. It will
based on written form that can be kept for longer period of time as
an evidence.
Studies involving questionnaires: will participants be given the option of
omitting questions that do not wish to answer?
Yes No
If no please explain why below and ensure that you cover any ethical issues
arising from this
Studies involving observation: Confirm whether participants will be
asked for their informed consent to be observed.

Yes No
Will you debrief participants at the end of their participation (i.e give them
a brief explanation of the study)?
Yes No
Will participants be given information about the findings of your study?(This
could be a brief summary of your findings in general)
Yes No
Section 4: Data Storage and Security
Confirm that all personal data will be stored and processed in compliance
with the Data Protection Act (1998)
Yes No
Who will have access to the data and personal information?
Researcher
During the research:
Researcher
Where will the data be stored?
The data will be stored at computer systems and software.
Will mobile devices such as USB storage and laptops be used
Yes No
If Yes, please provide further details:
After the research:

Where will the data be stored?
Computer systems and software
How long will the data and records be kept for and in what format?
The data and records will be kept in written format according to
their need and use of researcher.
Will data be kept for use by other researchers? Yes No
Section 5 : Ethical Issues
Are there any particular features of your proposed work, which may raise
ethical concerns? If so, please outline how you will deal with these:
It is important that you demonstrate your awareness of potential risks that
may arise because of your research. Please consider/address all issues that
may apply. Ethical concerns may include, but are not limited to the
following :
 Informed consent.
 Potentially vulnerable participants.
 Sensitive topics
 Risk to participants and /or researchers
 Confidentiality/anonymity
 Disclosures/ limits to confidentiality
 Data storage and security, both during and after the research
(including transfer, sharing, encryption, protection).
 Reporting
 Dissemination and use of your findings.
Section 6: Declaration
I have read, understood and will abide by the institution’s Research
and Ethics Policy: Yes No
I have discussed the ethical issues relating to my research with my
Unit Tutor:
Yes No
I confirm that to the best of my knowledge:
The above information is correct, and this is a full description of the
ethical issues that may arise in the course of my research

Name: Date:
Please submit your completed form to your supervisor and also
attach to the Research Proposal when submitting to Turnitin.