Assessing Unilever's Impact on the Business Environment in Brazil

This report analyzes the impact of multinational companies, specifically Unilever, on the business environment of Brazil. It begins with an introduction to globalization and Unilever, followed by the aim and objectives of the research. The report outlines a detailed project management plan, including cost, time, scope, communication, and risk assessments. It further presents work breakdown structures, Gantt charts, and research methodologies, including primary and secondary research, along with data collection methods like questionnaires and sampling techniques. Data analysis, including a sample questionnaire, is included to assess the impact of Unilever on the Brazilian business environment. The report aims to assess the benefits and challenges accruing to the host country through investments by MNCs, offering insights into the effects of globalization on business operations.

Managing
Successful
Business
Project

Topic:- “How do multinational companies impact the business environment of
the host destination e.g. a country, region, city?”
INTRODUCTION
Globalisation refers to a procedure through which a country, company or an individual
able to move or conduct transaction at another place. Through this a business venture able to
improver or increase their production of products and services. Globalisation impact on business
in various ways such as it able to conduct trade across the boarders, increase foreign direct
investment, adopt new innovative technology and so on (Bell, Moore and Filatotchev, 2012).
Organization taken for this assignment is Unilever which is established by William Lever,
Leverhulme, James Darcy Lever, Samuel Van Den Bergh, Georg Schicht, and Singrose in year
1929. Its headquarter is situated at London, United Kingdom. It provides variety of beauty and
personal care, food and refreshments, cleaning products at worldwide level. Topics covered in
this report are aim and objective of conducting report, project management plan for attaining
project objective and it will also include research methodologies in order collect data. Along
with this, it will also include data analysis and recommendations related to project.
MAIN BODY
Aim and Objective
Aim:
“To ascertain the impact of multinational companies on the business environment of
Brazil”. A study on Unilever.
Objectives:
 To analyse the impact of Unilever on the business environment of Brazil.
 To assess the benefits and challenges accruing to host country through investments by
MNCs.
Question:
 What is the impact of Unilever on the business environment of Brazil?
 What are the benefits and challenges accruing to host country through investments by
MNCs.?
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Project management Plan
It can be refer as a practice for planning and organising work to achieve some specific
goals. Project management consist of process which includes initiating, planning, executing,
monitoring and controlling to obtain objective of particular project. Project management plan is a
formal approved document which can be used for guideline that include executing, monitoring
and controlling activities of a project (Berliner and Prakash, 2013). Primary objective of project
management is to achieve all the objective and goals of project within given constraints. Project
constraints refers to scope, time quality and budget. In project management, various types
methodologies and techniques are used for effective and efficient completion of project. Project
manager of Unilever will develop project management plan so that they effectively develop
strategies as well as policies for identifying impact of multinational companies on business
environment of host location. Project management plan of respective company is given below:-
Title “How do multinational companies impact the business
environment of the host destination e.g. a country, region, city?”
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Project Management Plan
Company Unilever
Cost This is a amount which are required in order to complete
particular project in effective way. In context of respective
research project researcher will required fund near by 22 K.
along with this in order to adopt it and communicate it within
organization they required approx £ 380 million capital.
Time It refers to time duration that is required by a researcher of a
project in order to accomplish it in effective manner. In respect
of respective project they required approx 4 months for
conducting research. As well as in order to implement it in
respective company they required near by 2 year. In which they
do planning, controlling and so on in order to complete project
in effective manner (Castles, Haas and Miller, 2013).
Scope According to this factor by this researcher able to know whether
their project able to sustain in marketplace or not. In context of
respective research, scope of this research is that through it
project manager able to collect appropriate and exact information
so that they can develop strategies as well as plans in effective
way. Along with this project manager also able to understand
how do companies operating a multinational level impact on
business environment of host destination. In respect of respective
project scope through it research able to collect data related to
impact of Unilever on business environment of Brazil.
Communication It is consider as one of the important factor help researcher in
conducting business activities in effective manner. It is necessary
that their must be always a two way communication so that both
the parties will understand each other view point (Cooke, 2012).
For conducting research in proper manner it is necessary for
researcher to conduct two way communication for which they
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involve employees and team members in decision making
procedure. Through this researcher able to understand impact of
multinational companies at business environment of host
country, religion, city. So in order to communicate with team
members project manager may conduct meeting.
Risk It refers to risk which are associated with report that may faced
by researcher. This risk will directly and indirectly impact on
effective outcome of result of a report which is conducted by
researcher. So it is essential for researcher to conduct analysis of
each and every situation which help them in identifying risk
related to project. Through with they able to develop strategies
as well as plan in order to overcome it or avoid it in appropriate
way. Along with this some risk which are associated with
respective project are requirement of more fund, audiences are
not responding well and so on (Kheder and Zugravu, 2012). So
in order to avoid it project manager can develop extra budget
which help them in emergency situation. Along with this they
can also make audiences understand importance of project so
that they can respond effectively and appropriately which leads
to succession of project.
Work break down Structure and Gantt Chat
Gantt Chat
Gantt Chart is a bar chart that represents different activities for conducting to complete
investigation. This is the best way to analyse in how much time research will be complete and
perform actions within specified time. Team mates is aware about sequence of research activities
and they conduct it in appropriate manner. Gantt charts shows the start and finish date of
elements and summary element of a project. The time period of every activity is shown on the
width of horizontal bars, that further helps to illustrate start and finish date of terminal and
summary elements (Kinkel, 2012). These two elements basically comprises of work break down
structure of project. Gantt chart are usually created using early start approach in which every task
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is scheduled to starts immediately when completed. This helps in maximizing the float time for
all the available task.
Work break down structured
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Work Breakdown is a structure that basically serves as a key to deliver project into
manageable sections. With the help of work break down structure, team mates is able to
distribute different activities under different departments which assist them to understand which
activities has to be performed after what. (Li and Liang, 2012). Thereafter, it represent ways in
which research activities can be done to break whole task under different departments to
complete it in efficient manner.
Research Methodologies
Research Method:- Primary research: Primary Research is a research that is done by the researcher himself.
It basically involves going or connecting directly to final source and collect data which is
required. Data collected can be in theoretical or numerical form and furthermore the data
is fresh and non- historical in nature (Lim and Tsutsui, 2012). Usually researcher interact
with prospective customers in target market to gather required information. Typically
data under primary research is gathered using two basic kinds of information that is
exploratory and specific. Therefore, primary research usually costly and time consuming
in nature.
 Secondary research: Secondary Research includes summary of existing research. Under
this type of research the data is already gathered, compiled and organized. It primarily
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includes reports and studies done by government agencies, trade association or other
businesses. Researcher usually use the data for report that is already collected by
someone else initially under primary research. Hence this type of research is economic
and less time consuming in nature (Manova, Wei and Zhang, 2015). Purpose of
secondary data collection techniques is to clarify research question and further help in
aligning the focus of primary research in larger scale. Secondary research enables an
organisation to gather utmost information about the various condition prevailing in
market. Moreover the business organisation must make sure that secondary information
collected should not be outdated because all this likely impact result outcomes.
In respect of this report project manager adopt questionnaire which is part of primary
method. Through this they able to collect appropriate data and information which help in
conducting project properly.
Data collection method:- Quantitative research: Quantitative Research involves a systematic investigation through
statistical, computational or mathematical techniques (Madhok and Keyhani, 2012). The
primary objective of quantitative research is to develop and use theories, mathematical
models and hypotheses. Every data under quantitative research are in numerical form that
includes statistics, percentages etc. Therefore, results under this research are based on
large sample size of the population. All aspects of study are designed carefully before
collection of data. The aim of researcher under quantitative research is to study and
classify features and construct statistical models to explain what is observed.
 Qualitative research: Qualitative Research is marketing research method that actually
focuses on acquiring data through open-end communication. It involves scientific method
for observation and collect non-numerical data (Kinkel, 2012). This is primarily
exploratory in nature that is used to gain understanding over opinions and reasons. Some
of common methods used by researcher under this research includes individual
interviews, focus groups and participation etc. Therefore, sample size involves typically
small group of respondents. Qualitative Research is also used to uncover trends and
opinions.
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In context of respective project project manager will adopt qualitative method so that
they collect effective data as well as information in effective manner. That help them in
conducting project in proper way.
Sampling:
It is a process which is generally adopted by researcher in order to select effective
audiences for their project. In this method they generally identify a small group of sample from
whole population. A researcher can select their audiences through 2 methods i.e. probability and
non probability sampling. In respect of this research, project manager select random sample
method from which is a part of probability sampling. Along with this, form total -population of
100 respective project researcher select 30 respondents.
Data Analysis
QUESTIONNAIRE
Name of the candidate:
Address:
Age:
Email ID:
Gender:
Q.1. Does Unilever have any impact on business environment of Brazil?
 Agree
 Disagree
Q.2. Do you believe that globalisation help Unilever in gaining business opportunities?
 Yes
 No
Q.3. What can be the major impact of Unilever's business operation on the
environment of Brazil ?
 Increase opportunities
 Maximise competition in the market
 All of the above
Q.4. Do you think business environmental factors of Brazil help multinational
companies to expand their operations easily ?
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 Agree
 Disagree
Q.5. Is there any impact of Unilever upon the technological factor of Brazil ?
 Yes
 No
Q.6. Is there any impact of Unilever on Business environment of Brazil ?
 Yes
 No
Q.7. Does globalisation seems profitable for Unilever?
 Yes
 No
Q 8. Any recommendation of further improvement
…................................................................................................................................................
........................................................................................................... .
Theme 1: Unilever have any impact on business environment of Brazil
Q.1. Does Unilever have any impact on business environment of Brazil? Frequency
 Agree 18
 Disagree 12
Interpretation: By above given data, it can be evaluated that business environment of a country
can get affected by multinational company. This is so because when a multinational company
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18
12
Agree
Disagree