This report analyzes the business decision-making process for Murano Restaurant, focusing on the potential opening of a new branch in London. It details the collection of primary and secondary data, including methods like surveys and internal/external sources. The report discusses sampling frames and survey methodologies, highlighting the use of a questionnaire to gather customer preferences. It presents the results of the questionnaire, analyzing gender, restaurant visit frequency, preferred dining times, food preferences, company, age groups, opinions on the new branch, and average meal budgets. Furthermore, the report analyzes sales and profit data over several years, calculating measures of dispersion like mean, median, standard deviation, and applying quartile and percentile analysis to interpret the financial performance. A correlation coefficient is also calculated. The report concludes with recommendations based on the findings and includes a project plan for the proposed London branch.