Business Decision Making: An Analysis on Murano Restaurant

This report presents a comprehensive business analysis of Murano restaurant, focusing on data collection, customer feedback, and financial performance. The analysis includes primary and secondary data collection plans, survey methodologies, and questionnaire designs to gather customer insights. Collected data is summarized using representative values, central tendency calculations, and measures of dispersion. The report also incorporates graphs and charts to illustrate customer demographics, visiting frequency, and satisfaction levels. Trend lines are drawn to forecast future sales and profit trends, and a formal business report is provided for the board of directors. Overall, the report evaluates the restaurant's performance, identifies areas for improvement, and provides recommendations for future viability and expansion.

BUSINESS DECISION MAKING
(AN ANALYSIS ON MURANO)
1

Introduction
For the accomplishment of the business, different choices and arrangements should be executed
precisely. Notwithstanding, gathering of information and coming into a point in the wake of
breaking down it very troublesome, it requires solid utilization of psyche and diligent work. For
this situation, concentrate earlier report will uncover the sharp understanding with respect to the
venture choice made for the concerned eatery. Aside from this, it will likewise comprehend the
present example that clients are taking after including their inclination. While at the last stride,
the venture getting ready for the reasonability of future speculations and manageability of riches
expansion is dissected utilizing different monetary instruments.
2

Task 1 (LO 1: 1.1, 1.2, 1.3 and LO 2:2.1, 2.2, 2.3)
Primary and secondary data collection plan (AC 1.1)
Considering client reaction investigation is made to gauge future feasibility and certain
enhancements for the eatery (Murano). As referred to by Amaya et al (2015, p.430), achievement
of a business relies on upon the fitting business sector study, where genuine input in regard to
current patterns and conduct in inclinations are adjusted by clients is required. Be that as it may,
the referred to study has no methods with the connection to online audit, it implies disconnected
or field overview gathers fair-minded and adequate report. To bolster this sort of review,
different surveys were conveyed in the market with a mean to accumulate fitting reaction and
conceivable answers for the improvement of the eatery.
Amusingly, internet inspecting study is likewise made to relate current circumstance with that of
the verifiable circumstance. Which implies it is likewise critical to know about the missteps done
by the other eatery business in a similar area, so that new eatery won't rehash the history.
Survey methodology and sampling frame (AC 1.2)
As indicated by the previously mentioned review, the essential research holds the most elevated
inclination over online review since it takes out the biasness in applying testing technique.
Arbitrary testing accomplished for social affair reaction from the clients went by Murano as it
requires to be done in a substantial scale. Be that as it may, the polls are appropriated in the field
inside 3 days in regard to different administrations offered by Murano.
Questionnaire design: (AC1.3)
Q1. Please choose your age group
● Below 18
● 18-24
● 25-31
● 32-38
● 39-45
● 46-52
3

● Above 52
Q2. Tick your current occupation
● Business person
● Service holder
● Retired
● Students
● Professional
Q3 what is the frequency of your restaurant visit?
● Once a month
● Twice a month
● Frequently
● Rare
● Occasionally
Q4. What is the purpose you come for?
● Family outing
● Friends birthday party
● Get together
● Business meeting
● Personal purpose
● Occasions
Q5. What are the attributes you would like in a restaurant?
● Food quality
● Price
● Product variety
● Ambience
● Service quality
● Staffs behaviours and treatment
Q6. What is the feature you like most in Murano?
● Food variety
● Interior
4

● Location
● Price
● Service delivery
Q7. Are you satisfied with your current choice of restaurant?
● Highly satisfied
● Satisfied
● Neutral
● Dissatisfied
● Highly dissatisfied
Q8. Would you prefer to visit another restaurant to experience in another location?
● Yes
● No
● Not sure
Q9. What else in the restaurant would you like to add for better experience?
● Taste of different regions
● Home delivery
● Special dishes on occasions
● Self-service options for beverage
Q10. Would you like to revisit the restaurant again in future?
● Yes
● No
● Not sure
Q11. Would you like to refer the brand others?
● Yes
● No
● Not sure
Summarizing collected data using representative values: (AC2.1)
Current occupation:
5

Frequency of restaurant visit:
6

The purpose of restaurant visit:
7

Attributes would like in a restaurant:
8

Feature you like most in Murano:
9

Satisfaction with current choice of restaurant:
10

New location:
11

Additional Services:
12