Murdoch University ICT508: Project Charter for EduStream Development

This project charter outlines the development of EduStream, a new media deployment solution by EdMedia International (EdMI) aimed at improving its market share in the educational content market. The charter includes a business analysis that identifies the need for a flexible content delivery system to address declining market share, along with stakeholder analysis to define project requirements. A SWOT analysis is conducted to evaluate the project's strengths, weaknesses, opportunities, and threats. Preliminary financial analysis provides cost and revenue estimates, assuming a 43% ROI. The project planning section provides key dates, schedule milestones, and definitions for project terms. The document also includes a bibliography of relevant research and a project overview.

ICT508: Assignment 1 - Project Charter EduStream
HOW TO USE THIS TEMPLATE
An Introductory Point
This template is not designed to provide a full Project Charter (PC). It only includes sections
that will be pertinent to the assignment. If you want to see what a full Project Charter looks
like, you can generally find free copies of templates on the internet. Most major
organisations also have their own standards for these, so you would typically use theirs when
you need to develop one for that company.
Whichever template you use, the PC will typically be created during the
Pre-Initiation/Initiation phase for the project. The intended audience is normally senior
management (e.g. the Board (as applicable), Chief Executive Officer (CEO), etc.), the Project
Sponsor, and stakeholders whose support will be required to complete the project tasks. In
other words, the PC should aim to explain to these types of stakeholders what the project will
be about, so it facilitates decision making.
Using this Template
Firstly, after downloading this template from the LMS, make a copy on your computer
using the naming convention discussed in the Assignment 1 Information Sheet
instructions.
This template provides some of the standard types of information that you can expect to find
in a PC. Therefore, text that is provided in black Times New Roman font, will remain in
your final version. You will then need to add the information that is required for each section
of the PC. These requirements are defined using blue font text shown in square brackets (e.g.
[these are the instructions for the information that you need to include]). Read these
instructions carefully, before you do your drafting, as this material provides important hints
and guidelines.
When drafting your responses for each section, the key is clarity. Therefore, think clearly
about the real-world issues when assessing each element of this template. Consequently, you
do not need to provide long detailed prose. Clear, well-thought-out, easy-to-read sentences
are required, and short dot-point sentences are appropriate in many situations.
Once you have drafted the required content, you should remove the [blue font instructions] so
your draft would then be ready to be forwarded to the Project Sponsor and then the Board for
final approval (as simulated by uploading this completed document into the LMS).
Additionally, you should remove the information on this page, so your response just starts
with the material on the following page.
In practical terms, once you have completed this PC (by taking the preceding steps) and the
other required documents, these should be uploaded to the LMS in accordance with the
Assignment 1 Information Sheet instructions.
Apart from the changes discussed in the preceding elements on this page, you must not
change this template. This reflects real-world imperatives. Companies generally want
you to conform with the templates that they provide. Therefore, get used to utilising
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ICT508: Assignment 1 - Project Charter EduStream
standard templates now.
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ICT508: Assignment 1 - Project Charter EduStream
1 INTRODUCTION
The paper mainly focusses on the development of project charter for the organization EDMI
that mainly aims to deploy educational vvideos and games through internet for improving
their market share. The main aim of the charter is to provide detailed information about the
project so that team members can use such information in developing the project.Moreover,
the system that will be developed is considered to be feasiable ad the ROI is around 43%.
Furthermore, the paper undertakes SWOT analysis for reflecting benefits, threats,
opportunities as well as weaknesses of the system.
2 Business Analysis
2.1 Reason for the Project and General Approach
The paper mainly reflects on EdMI that is a small to medium enterprise that enages in
deploying different types of educational videos as well as games on DVD/Blue Ray.
Howeber, from past few years, it is found that the market share of the organization is
decreasing and it has decreased from 40% to 27%,. Though EdMI has proper control on the
primary rights to around 60% but it not helping in improving the market share. The erosion of
the shares generally occurs as the clients wants to access the education content more flexibly.
Therefore the organization aims to develop a new media deployment solution named Edu
stream that will deploy educational content through internet.
2.2 Stakeholder Analysis
PART 1: WHAT DO WE WANT FROM THIS PROJECT?
 The development of EduStream is needed for expanding the business of EDMI
 To provide flexible facility of access about educational content to the customers
 The project was undertaken to create, stable as well as user friendly streaming
solution
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ICT508: Assignment 1 - Project Charter EduStream
PART 1: WHAT DO WE WANT FROM THIS PROJECT?
 Deploying of educational videos and games over the internet
 Deploying content delivery network nodes in Perth Sydney nad Melbourne
 The project is also undettaken for increasing the yearly revenue og the organization.
PART 2: WHAT DO OUR CLIENTS WANT FROM THIS PROJECT?
 The client needs access of the educational contebt such more flexibly.
 The client wants to get access of the educational videos and games through internet
 Requires user Friendly GUIs for client applications
 Implementing RTSP controllers for client video streaming
 They generally wants to get proper service from EDMI
 The project is needed for getting facility of Watching HDR content
2.3 SWOT Analysis
INTERNAL ISSUES OF IMPORT FOR EdMI AND THE EDUSTREAM PROJECT
STRENGTHS
 The risks that the organization faces can get resolved with the help of media
deployment solution project
 The system has multi ser capability
 Friendly GUIs for client applications
 The brand image of the company within the market is high that creates positive impact
on the project
 The company have diverse as well as robust client base
 The company held 40% of maret share in Australia
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ICT508: Assignment 1 - Project Charter EduStream
WEAKNESSES
 The organization can face competitive challenges in existing in the market
 Lack of budget can create issues in successful development of the system
 The team members are not skilled and will be unable to manage the changes related
with requirement instantly
 Communication issue in context to organizational structure is not appropruiate for
undertaking the project
 Improper culture that changes the business focus and approach
 Lack of marketing can be one of the major weakneses
EXTERNAL ISSUES OF IMPORT FOR EdMI AND THE EDUSTREAM PROJECT
OPPORTUNITIES
 With the development of the system, more number of customers will get attracted that
will help in increasing the revenue of the organization
 The organization can expand its markets effectively
 The technologies that are used focuses on client’s serach history and provides
suggestion as per it and thus assits in proving service
 Improving customer services helps in enchancing the brand value of the organization
 More amount of profit will be earned by the company
 EduStream creates opportunities for overseas business
\
THREATS
 It is very much difficult to get right skills who are experienced for sucessfully
undertaking the project and therefore a number of operational challenges can occur
 Firewall is required otherwise the system will face security threat and information and
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ICT508: Assignment 1 - Project Charter EduStream
THREATS
details of the clients can be hacked
 The organization does not have license for all the games that are available in the
market presently
 The cprices in the market can and therefore it will create economic threat in the
development of the project
 The contrcators are not much experirnced and therefore they are unable to complete
the work on time creating contractual issues
 Competition in Australia is high and therefore the chances of competing in the market
is quite low.
3 PRELIMINARY FINANCIAL ANALYSIS
3.1 ROM Cost and Revenue Estimates
Inflation Rate 2.10%
Cost of Capital (Interest Rate) 4.20%
Discount rate (Rate of Return) 6.30%
Start Date 27-04-2020
Project Completed at the
0 1 2 3 Total
ROM Costs/Expenditures 18,50,000$ 5,75,000$ 5,90,000$ 6,20,000$ 36,35,000
Discount factor 1.00 0.94 0.88 0.83
Discounted ROM Costs/Expenditures 18,50,000$ 5,40,500$ 5,19,200$ 5,14,600$ 34,24,300
ROM Benefits/Revenues 75,000$ 11,15,000$ 21,00,000$ 23,00,000$
Discount factor 1.00 0.94 0.88 0.83
Discounted ROM Benefits/Revenues 75,000$ 10,48,100$ 18,48,000$ 19,09,000$ 48,80,100
Discounted benefits - costs (17,75,000)$ 5,07,600$ 13,28,800$ 13,94,400$ 14,55,800 NPV
Cumulative benefits - costs (17,75,000)$ (12,67,400)$ 61,400$ 14,55,800$
Payback Period (Linear): 2.96 years 10 Apr 23
ROI 43%
Cost to the business of getting the loan
Year
3.2 Assumptions
FINANCIAL/PROJECT ASSUMPTIONS
 It is assumed by the managers that the undertajen project will be profitable as the
ROI of the project is around 43%
 The entire project will get completed on time by managing all the challenges that
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ICT508: Assignment 1 - Project Charter EduStream
FINANCIAL/PROJECT ASSUMPTIONS
occurs during project progress
 The chances of scope creep will not occr during the project progress
 Each of the team members will involve in team meetings and will help in
completing the work of system development sucessfully
 It is also assumed that proper quality assurance strategies will be used for managing
project quality
 The project team does not face any type of communication issues during project
 With the help of organixational structure, the project communicayion will ne done
properly and on the right time.
 The project manager also assumes that the team members who are hired are skilled
and capable of developing the EduStream system
 The new system will be helpful in expanding the market of the organization
 The yearly revenue of the organization will increase due to the use of the system.
4 PROJECT PLANNING (OVERVIEW)
4.1 Key Dates
Date of Authorisation 20 April 2020
Project Start Date 27 April 2020
Project End Date 14 June 2021
4.2 Key Schedule Milestones
Milestone/event Date
EduStream system Mon 24-02-20
Preparation commence Mon 24-02-20
Submission to the board Mon 30-03-20
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ICT508: Assignment 1 - Project Charter EduStream
Planned formal project start date Mon 27-04-20
Enaging contractors Mon 22-06-20
RFT process Mon 22-06-20
Finalize the technical system Fri 28-08-20
Enagement with contractors Fri 28-08-20
Completing the technical design Fri 28-08-20
Kick off ddevelopment of software and systems Mon 31-08-20
Procurement for development Wed 02-09-20
Commence marketing Mon 07-09-20
Building client base Mon 07-09-20
Training for the sales team Thu 12-11-20
Beta goes live for first pilot CDN node (Perth) Fri 04-12-20
System is set to work Fri 04-12-20
Detailed acceoptance testing Wed 30-12-20
Beta goes live on second pilot CDN node (Sydney) Fri 05-02-21
Beta goes live for the third Pilot CDN node (Melbourne) Fri 16-04-21
Market opening Fri 30-04-21
Formal pilot project closure Fri 04-06-21
5 DEFINITIONS AND ACRONYMS
Table 1: EduStream definitions and acronyms
Term or Abbreviation Meaning/Definition of the Term
Intellectural property It is one of the category of property that generally includes
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ICT508: Assignment 1 - Project Charter EduStream
Term or Abbreviation Meaning/Definition of the Term
intangible creations of various human intellect.
Content Delivery Network
It is one of the system of distributed servers that generally
deliver pages and other web content to the user
Real Time Streaming
Protocol (RTSP)
It is one of the network protocol that is designed for
entairtainment as well as communication systems
Transmission Control
Protocol/Internet Protocol
(TCP-IP)
It is a suite for communication protocols that is utilized for
interconnecting network devices.
Request for tender
It is a formal as well as structured invitation to the
suppliers for submitting bid to supply products
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ICT508: Assignment 1 - Project Charter EduStream
6 Bibliography
Bjorvatn, T., & Wald, A. (2018). Project complexity and team-level absorptive capacity as
drivers of project management performance. International Journal of Project
Management, 36(6), 876-888.
Bull, J. W., Jobstvogt, N., Böhnke-Henrichs, A., Mascarenhas, A., Sitas, N., Baulcomb, C., ...
& Carter-Silk, E. (2016). Strengths, Weaknesses, Opportunities and Threats: A SWOT
analysis of the ecosystem services framework. Ecosystem services, 17, 99-111.
Celli, G., Pilo, F., Pisano, G., & Soma, G. G. (2017). Cost–benefit analysis for energy storage
exploitation in distribution systems. CIRED-Open Access Proceedings Journal, 2017(1),
2197-2200.
Hong, J., Shen, G. Q., Li, Z., Zhang, B., & Zhang, W. (2018). Barriers to promoting
prefabricated construction in China: A cost–benefit analysis. Journal of cleaner
production, 172, 649-660.
Kerzner, H. (2019). Using the project management maturity model: strategic planning for
project management. John Wiley & Sons.
Kukuh, S. A., Ciptomulyono, U., Putra, N. I., & Suharyo, O. S. (2019). Navy ability
development strategy using SWOT analysis-interpret.
Meredith, J. R., Mantel Jr, S. J., & Shafer, S. M. (2017). Project management: a managerial
approach. John Wiley & Sons.
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