Analysis of Museum of Brisbane's Site Meeting Target Market Needs

This report evaluates how effectively the Museum of Brisbane's site, both its physical location in Brisbane City Hall and its online presence, meets the needs and interests of its target market. It examines various aspects such as visitor engagement through the museum's website, the use of interpretive signs for navigation and information, and the management of exhibit design issues and site maintenance. The report highlights the importance of a well-maintained and informative website in attracting and engaging the target market, especially students and young individuals interested in cultural and social history. It concludes that while the site has many strengths, continuous improvement in website content and addressing exhibit design issues are crucial for maximizing visitor satisfaction and achieving the museum's objectives. Desklib provides similar solved assignments and study resources for students.

Museum of Brisbane

TABLE OF CONTENTS
Assessing the manner in which site is likely to meet the needs and interest of the target
markets for Museum of Brisbane................................................................................................3
REFERENCES................................................................................................................................5

Assessing the manner in which site is likely to meet the needs and interest of the target markets
for Museum of Brisbane
Museum of Brisbane presents art, social history exhibitions, workshops, talks, tours and
children activities. Such museum is located on the rooftop, Brisbane city hall in the city’s CBD.
Site is one of the main aspects which in turn have significant influence on customer satisfaction
(Museum of Brisbane, 2018). In the context of Museum of Brisbane, site meets the requirement
of target market to a great extent in the following manner:
 Visitors’ engagement: With the motive to persuade target market about the attractive
aspects of Brisbane’s Museum specific website was created. Such website furnishes
information to both existing and potential tourists about the crafts, exhibition etc. Hence,
visitor’s engagement on the website of such museum can be enhanced through the means
of specific and attractive content. In addition to this, information regarding craft fairs,
exhibitions etc are also placed on the concerned website (9 Ways to Boost Visitor
Engagement on Your Website, 2018). By taking into account such aspect it can be stated
that site meets the need as well as interest of target market significantly. Moreover, in the
recent times, students and young individuals highly prefer to attend exhibitions etc as
they provide knowledge about social as well as cultural aspects and develop familiarity
about the same.
 Interpretive signs: There are several signs in relation to the direction, km etc included for
providing directions to the target market about the area of museum. Moreover, in the new
city, visitors usually face issues in relation to finding place. In this, interactive signs
provide high level of assistance to the target market. In addition to this, interpretive signs
regarding portrait etc. Hence, website of such museum provides deeper insight about the
varied aspects and thereby meets requirements of the visitors.
 Exhibit design issues and maintenance: From assessment, it has identified that exhibit
design issues pertaining to the Museum of Brisbane include resource alignment and
branding. Hence, for coping up with such issues museum has employed skilled staff. In
other words, highly proficient personnel are employed who possess knowledge about
digital technologies (9 Issues Defining Exhibit Design, 2018). Through the means of
digital technological aspects main features or aspects of Museum of Brisbane can be

highlighted. Such strategy will enhance the knowledge of target market and informational
needs. Site maintenance is highly significant in terms of both location and websites.
Moreover, when location and area is not well-organized or developed then visitors avoid
visiting such places. On the other side, target market primarily gathers information about
museum through website. Hence, authorities of Brisbane’s museum need to lay emphasis
on website or information updation. This in turn helps in grabbing and increasing the
attention of target market and thereby fulfills their need.
The above depicted aspects clearly present that the role of site is highly significant in relation
to meeting requirements and need of target market in the context of Museum of Brisbane.

REFERENCES
Online
9 Issues Defining Exhibit Design. 2018. [Online]. Available through:
<http://museumenvironments.com/participation/>.
9 Ways to Boost Visitor Engagement on Your Website. 2018.[Online]. Available through:
<https://www.elegantthemes.com/blog/tips-tricks/9-ways-to-boost-visitor-engagement-on-
your-website>.
Museum of Brisbane. 2018. [Online]. Available through:
<https://www.museumofbrisbane.com.au/>.