Museums and Cultural Attractions: Tourism's Role (TLH104, 2020)

This essay provides a comprehensive overview of the significant role museums and cultural attractions play in the tourism industry. It delves into how these institutions attract visitors, promote cultural understanding, and contribute to economic growth. The essay examines the relationship between museums, heritage management, and tourism, highlighting the importance of cultural diversity and the preservation of historical and cultural heritage. It explores various factors that contribute to tourism attraction, including cultural diversity, historical significance, and the overall visitor experience. The essay also discusses the economic impact of cultural tourism, referencing examples from the UK and other regions, while emphasizing the importance of maintaining and developing these attractions to ensure the continued growth and success of the tourism sector. The conclusion emphasizes that museums and cultural attractions are vital for tourism, attracting people, contributing to economic growth, and supporting cultural preservation.

Role of museums and cultural
attractions for tourism.

Table of Contents
INTRODUCTION ..........................................................................................................................3
Main Body ......................................................................................................................................4
Role of museums and cultural attractions for tourism................................................................4
CONCLUSION................................................................................................................................7
REFERENCES ...............................................................................................................................8

INTRODUCTION
Tourism management is defined as the oversight of practices related to tourism &
hospitality sector. It consist of management of activities that is studying for destination, making
travel arrangements, planning the tour & providing accommodation as well (de la Hoz-Correa
and Muñoz-Leiva, 2019). In addition to this, it also consist of marketing efforts that attract
people or tourists to travel specific destinations. It is basically a multi disciplinary areas that
prepare people with experience, interest and training for administrative position into
accommodation & tourism sector. Heritage management is a growing field which is associated
with identification as well as protection of cultural heritage within the public interest. Along with
this, it is the practice of undertaking the collective memory of a firm and systematically telling
stories that is authentic, relevant and ensure the past remains an important element into aggregate
identity of organisations value. It is determined that both culture and heritage is vital as it shape
value, beliefs and aspirations as well. The present report will cover the role of museum and
cultural attraction for tourism in an elaborated manner.
Main Body
Role of museums and cultural attractions for tourism
Tourism is always been a tradition whether it is in early or in the present as well. With
the passage of time and evolution of culture, economies & knowledge, Tourism plays vital role
into the development of a country. In the present time, it is analyse that Tourism industry
contributes major part in hospitality sector and is contributing its profit towards the development
of economy of particular country. Tourist attraction is basically an interest area wherein
travellers visit mainly for amusement and leisure, inherent cultural value, nature beauty and
many more. If it is talking about tourism, an attraction is consider as a major intent for gaining
the attention of tourists in order to make them visit on particular areas and explore various
attraction on vacations. In the tourism sector, attraction plays a significant role as it help in
bringing people or tourists in all around the world at a particular place (Esfehani and Albrecht,
2018). As per the International council of museums, A museum is a permanent institutions
within the service of society and is open to the public that conserves, acquires, researches,
exhibits as well as communicate the intangible and tangible heritage of humanity for the purpose

of study, enjoyment and education as well. It is analysed that the conventional role of museum is
to collect religious, cultural as well as historical objects that attract people towards the place.
There are various large museums in the world that is situated in big cities and the small as well
as local museums are located in small cities or even on the outskirts of a countryside. It is
classified into crafts, cultural history, fine arts, technology, numismatics and so on. It is
determine that the tourism and public museum has an effective relation as tourist attract with
those places that is historical, religious and involve some original stories as well. One of the
important factor that plays an important role in tourism attraction is cultural diversity which
travellers consume by visiting different places and areas as well. In addition to this, it is
determine that the overall practices of of tourism involve various factors of culture that is art
galleries, museum & other experience surroundings as well (Goffi, Cucculelli and Masiero,
2019). The main motive of museum is to educate people about the history, culture and religions
of a particular place or an area. Nowadays, people are taking more interest in gaining insight
about the history and for this, they prefer to move to museums and historical places so that they
can experience it in surroundings. The presence of museum is commonly understandable which
indicate the existence of something valuable and reliable that is shared with the audiences in a
proper manner. The significant role of museums is to protect cultural heritage and maintain the
legacy. Another role is to grab the attention of people towards museum so that they can visit.
Further, museum plays an important role in UK tourism success by gaining attention of domestic
and global visitors. Along with this, it represent the history and culture of country to the public.
Museum captive tourists with the world stories that facilities some knowledge and sense to the
people or tourists. Moreover, it is stated that museum plays an important part in protecting and
preserving local culture as it is significant for a county to attract large number of tourists that has
positive impact on the development of country. By the assistance of museums, it should be
remembered and recorded regardless of culture to attain potential outcomes. There are various
factors which contributes towards the cultural prevention and the first one is documentation of
day to day life, that is recording day to day activity is signifiant piece to preserve in an
appropriate manner. In today's busy schedule, the culture are disappearing rapidly, preservation
of the daily activities and life is only the wish for heritage group in order to recover it culture.
The daily life of people involves rituals, art, religion and so on factors that directly contributes to
develop culture more unique. It is analysed that museums of any kind posses some form of

artefacts like music, art, technology and so on (Pantano and Dennis, 2019). Display alternative
form of perspective on history, It is basically a mainstream history that displayed mainly in
history books. In such aspect, museum display perspectives, history, timelines which people
never heard before that alters the mindset of people that is not acknowledged outside the
mainstream culture. It is important for a person to visit museums as it helps in gaining
understanding about history, culture and religion which developed a sense of area. Educate
people on local culture which shows that culture is a vital factor that is to be respected and
learned by people as it develop value and beliefs towards culture. By the help of museums, many
people are trying to educate others about minority culture along with their ways of life.
Nowadays, people make visit their children on museum with a motive of entertainment and
education which is remembered in the minds of children for longer time period.
Cultural & heritage attraction is consider as cornerstone of Britain's tourism and is
experiences by millions of Britons in ever year in order to gain knowledge about their country in
an effective and attractive way. It is important that such attractions should be care, maintained
and developed as it help in development and growth of country (Shinde, 2020). The heritage
sites and museums both plays an important role in tourism sector. It is determine that from the
top 10 visitors of United Kingdom, 8 of them are attracted towards museum in which the 3 top
museums are consider in the list of top ten museums of the world. It is analysed that there are
various heritage as well as cultural attraction in UK which are canals, worship places, heritage
centres and many more. All such museums and heritage places help people to get an effective
knowledge about history, culture and past. Some of the examples are The East Lancashire
Railway & museum of science, smith-hills hall. It is determined that the visit to galleries and
museums in England has increased by 8% which is three times more than the regional visitors
attractions average. According to survey conducted of global passengers, it is analysed that 7.5%
of tourist from overseas visited United Kingdom art museums and galleries as well. According to
nation brands index, they conduct a survey that consist of respondents from 19 countries globally
in order to make them select cultural products that is related to United Kingdom. Thus, it is
analysed that around 50% of result is museums. Along with this, museums and galleries is
consider by holiday tourist is 40%, study visitors 48%, 7% business one and so on. It has been
determined that heritage tourism is contribute around 20.6 billion to United Kingdom GDP that
is greater than advertising and film industries. Moreover, it is analysed that heritage is the major

encouragement for around 40% global visits and on the other hand it is 14% of domestic
traveller. In the year 2008, the museum and galleries of UK earns around 436 million by visitors.
The UK stand on the top for culture as compare to the top three countries (Yang, 2018). The
culture, history and heritage is one of the main reason in raising the number of tourist visitors in
UK. As per the survey conducted by national brand index, it is examine that approx 66% of
potential tourists to United Kingdom likes to move or visit museums. It is sated that tourism
supports culture and heritage by around 500 million per annum that involves entry tickets,
purchasing of food & drinks and so on. The role of culture plays a vital role for the tourism
industry as it help in attracting large number of customers that has positive impact in the
development and growth of economy in an effective manner. Cultural tourism is undertaken as a
form of tourism activity and herein the primary motive of visitors is to discover, learn as well as
experience major aspects by consuming intangible and tangible cultural attractions within the
tourism attraction for gaining potential outcomes (Chen and Rahman, 2018). It is analysed that
that the attraction materials is associated with a series of different materials, spirituality,
intellectual and emotional characteristics which attract people and societies to visit places &
attain experience in an effective manner. It is analysed that tourism increases the living culture
along with lifestyle, beliefs traditions which are the main source of an economy to gain potential
results. The global code of ethics for tourism is an institution prescribed to safeguard artistic,
natural and archaeological heritage that allow traditional culture and products to sustain in
business environment instead of demoralised for gaining standard product.
CONCLUSION
From the above study, it has been concluded that museums and cultural attractions plays
vital role within the tourism sector. It assist in attracting large number of people to visit their
places and contributing more towards the development and growth of economy of a particular
country. In addition to this, tourism attraction are important for tourism sector in many reason
such as attracting people from overseas, promoting cultural modification, supporting the areas
regeneration, contributing towards development of economy and so on.

REFERENCES
Books & Journal
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the intention to visit a medical tourism destination: a cross-cultural analysis. Journal of
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Esfehani, M. H. and Albrecht, J. N., 2018. Roles of intangible cultural heritage in tourism in
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Goffi, G., Cucculelli, M. and Masiero, L., 2019. Fostering tourism destination competitiveness in
developing countries: The role of sustainability. Journal of cleaner production, 209,
pp.101-115.
Pantano, E. and Dennis, C., 2019. Store buildings as tourist attractions: Mining retail meaning of
store building pictures through a machine learning approach. Journal of Retailing and
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Shinde, K. A., 2020. Religious theme parks as tourist attraction systems. Journal of Heritage
Tourism, pp.1-19.
Yang, Y., 2018. Understanding tourist attraction cooperation: An application of network analysis
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Chen, H. and Rahman, I., 2018. Cultural tourism: An analysis of engagement, cultural contact,
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Online:
How Culture and Heritage Tourism Boosts More Than A Visitor Economy, 2020, [online],
Available through <https://www.mytravelresearch.com/culture-and-heritage-tourism-boosts-
visitor-economy/>
UNESCO World Heritage Sites in the United Kingdom, 2019 [online] , Available through
<https://everything-everywhere.com/unesco-world-heritage-sites-united-kingdom/>