London ExCel Exhibition Centre: Music Feast Event Analysis Report

This report provides an analysis of the global music feast industry, examining the impact of the macro-environment, including political, economic, social, technological, environmental, and legal factors using the PESTEL model. It also includes a SWOT analysis of the London ExCel Exhibition Centre, evaluating its strengths, weaknesses, opportunities, and threats. The report discusses effective planning approaches for music feast events, emphasizing the importance of vision development, team building, budgeting, venue selection, partnership identification, and branding. Furthermore, it critically evaluates successful planning strategies, considering both internal and external factors, such as brand image and customer preferences. The report concludes by highlighting the responsibilities of managers in meeting stakeholder expectations and the utility of management techniques and frameworks like PESTEL and SWOT analysis in decision-making for music feast events.

GLOBAL music feast

Table of Content
 Introduction
 Positive and negative impact of macro environment on global event industry
 SWOT analysis of London ExCel Exhibition Centre
 Approaches to effective planning
 Critically evaluation of the successful planning
 CONCLUSION
 REFRENCE

Introduction
 An music feast is an action lunched by an external hardware device and manipulated by
the software code.
 This report has highlighted macro environment by applying PESTEL model and also
SWOT analysis for assess strength and weakness of company.

P 5 Positive and negative impact of macro environment on global music feast industry
 For analysing the impact of different macro environmental factor in which the report is
undertaken to identify the impact of music feast which is organised globally and the issue
arises as follows-
 Political factor- this includes factors relating to the politics and governmental changes
taking place in organising the music feast in UK (Zahari and Romli, 2019). There are
many changes taking place in the political sector of the country relating to the music feast
industry. These changes can be both negative and positive.

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 All these factors influence the decision making to a great extent.
 This is because of the reason that music feast has to be organized in the business
environment and the environment is guided by these factors only.
 Therefore, any change in these factors affect the music feast industry.
 For example, if a company is planning to organize the music feast in another country then
it has to make changes in the legal factors. It is because of the reason that every country
has its own specific legal requirements which other country has to follow.

P 6 SWOT analysis of London ExCel Exhibition Centre
 SWOT analysis is a tool which help in analysing the internal strength and
weaknesses and the external opportunities and threats present in the external environment.

Approaches to effective planning
 Planning is most important factor for music feast event. This helped to make music feast
at success and meets needs or expectations of customer.
 The key approaches are help to make effective music feast planning of music feast . Use
steps for build music feast such as develop vision of music feast , put team together,
create music feast budget and select venue, identify music feast partners and develop
music feast branding.
 This process is help to build effective music feast planning by eradicate issue with
managing risk at music feast place. Like: risk management is refers safety, sponsorship
and funding.

Comparison of Internal factors with external factors
 Strength: The major strength is related to the economic factors through
their interest rate is increased through organizing music events which
attract the customer interest for longer time period
 Weakness: The weakness is compared with the environmental aspects
through the changes are not resistance by the event company and also
they not applied it with good aspects.
 Opportunities: this factors is related to the technological aspects as
through this aspects, the changes are relating to advancement in
technology which helps event industry to grab the opportunities.
 Threats: It arises due to the social aspects through which, the changes in
culture and signer depends upon the taste of the customer.

Critically evaluation of the successful planning
 In respect of determine the matter related to internal factor, the events is succeed in case
of the brand image which is carried by the of London ExCel Exhibition Centre as they
already organise many events. Thus, people are attracted towards the services which they
are offering in respect of organising the mega events.
 In respect of success criteria which is examined through external factors is relating to
Social factors. As the taste of customer are changed and thus by organising the music
feast events resulting in fulfilling the customer needs. As every customer had different
taste of preferring the music, thus through this aspects it resulting in gaining high success
margin.

CONCLUSION
 There has various responsibilities of manager to meet different stakeholder interest and
expectations. On the other side, management techniques has helped to manage music feast
.
 With the help of PESTAL framework, understand the negative and positive impact of
political, technological, legal and social factors.
 SWOT analysis helped to take decision for planning music feast by knowing internal
strength and weakness or external opportunity and threats.

REFRENCE
 Aithal, P.S., Shailashree, V. and Kumar, P.M., 2016. Application of ABCD Analysis
Framework on Private University System in India. International Journal of Management
Sciences and Business Research. 5(4). pp.159-170.
 Gürel, E. and Tat, M., 2017. SWOT analysis: A theoretical review. Journal of
International Social Research. 10(51).