Market Launch Plan for Music Lens Smart Glasses in Australia

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MRKT 20052Music Lens

 Music lens is a company that produces highly technical
gadgets for the gadget lovers. The company wants to
expand in the Australian market and for that the company
has analyzed the market situation. The company identified
the three categories of target market who will be the
potential customers for the Smart glasses marketed by the
company. All the market situations are favorable for the
business and the launch of smart glasses in the Australian
market will be a success for Music lens.
Executive Summary

 Title
 Executive Summary
 Introduction
 Company analysis
 Pestle analysis
 SWOT analysis
 Customer Analysis
 Marketing objectives
 Sales Objectives
 Communication Objectives
 Marketing mix strategy
 Conclusion
 Recommendations
 References
Table of contents

 Presentation to prepare a launch plan of a new product in the Australian
market.
 Situation analysis
 Target market identification
 Marketing mix
 Company is MusicLens and the product is the Smart glasses.
Introduction

 Private company producing latest gadgets for the target
market.
 Have 91 to 100 employees in the company.
 The company has its head office in China.
 This is a primary company dealing in accessories of gadgets.
Company Analysis

Political factors
• Support of government
• Subsidies from government to launch
new products
Economic factors
• High income of target market.
• Growing GDP has positive impact on the
company.
Social factors
• High living standards of people
• Education and wealth of people will support
the launch of MusicLens
Technological factors
• Upgraded technology used in Australia.
• New technology used in manufacturing
process.
Legal factors
• Fair trading
• Fair competition
• Consumer laws
Environmental factors
• Increased pollution like noise pollution will be
reduced by use of Music lens .
• Musiclens will be successful in changing
climatic conditions as well.
PESTLE analysis

Strength
• New and latest
technology
• Perfect for high income
target market
Weakness
• High cost incurred in
research and
development.
• No compatible for low
income level people.
Opportunities
• Leader in the market.
• Capturing of larger market
share.
Threats
• Financial threats.
• Rejection of products.
• Entrance of new substitutes.
SWOT analysis

 Technology admiring people.
 Lovers of music
 Custoerms seeking early innovations.
Customer Analysis

 Launching Smart glasses in Australian market.
 Enhancement of customer relationship.
 Increasing sales.
Marketing objectives

 Maximizing growth rate.
 Profit earnings.
 Long-run existence
Sales Objectives

 Awareness creation
 Building positive image of Smart glasses.
 Enforcing sales.
 Promotion
Communication
Objectives

 Product: Smart glasses
 Price: $48,558 USD.
 Place: Australian market by direct distribution.
 Promotion: Social media, online direct marketing, and promotion by
company website.
Marketing mix
strategy