Comprehensive Report: Musical Event Planning and Execution

This report provides a comprehensive plan for a musical event, focusing on its organization at The Hill Garden and Pergola. It begins with an introduction highlighting the importance of event planning and its impact on attracting tourists. The report covers background information on the venue, proposed event typology (concert), vision, and mission. It delves into event planning and design, including the 5Ws of event planning (Why, Who, What, Where, When), and the sustainable development principles. Hospitality considerations such as guest selection, license requirements, event team, layout, time, theme, and logistics are outlined. The report also addresses the event and destination targets. The main body elaborates on event marketing, impact, legacy, cost, and potential funding sources. Finally, the report concludes with a reflection and conclusion, summarizing the key aspects of planning and executing a successful musical event. The report emphasizes the importance of meticulous planning, from the initial concept to the execution and evaluation of the event's success.

EVENT MANAGEMENT

Table of Contents
INTRODUCTION...........................................................................................................................1
BACKGROUND INFORMATION................................................................................................1
MAIN BODY...................................................................................................................................1
Proposed event (typology)..........................................................................................................1
Vision mission.............................................................................................................................2
Event planning and design..........................................................................................................3
Hospitality considerations...........................................................................................................4
Event target and destination target..............................................................................................6
Event marketing..........................................................................................................................6
Event impact and legacy.............................................................................................................8
Cost and possible funding...........................................................................................................8
Reflection..................................................................................................................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Planning for musical event is most important considerations to success musical outcomes.
In this regard, people will learn about the important characteristics that helps to consider time
and activities as well. Furthermore, local media also involved in it that helps to attain desired
results and effect in the form of promotion (Schiavio and Cummins, 2015). There are several
people engage to get successful results and outcomes in the music event. Present report based on
musical event which organise at The Hill Garden and Pergola because it is wonderful place that
helps to attract several tourist at place and increase visiting attraction as well. It is the best place
where tourist will be attracted to attain more systematic work performances and outcomes.
Musical event is organised to build legacy and acquiring effective results with special results. In
respect to organise the event, report covers vision and mission of the event. Furthermore, event
planning and design also consider to focus on the social, psychological outcomes and benefits as
well (Schiavio and De Jaegher, 2017).
BACKGROUND INFORMATION
The Hill Garden and Pergola is the wonderful example of tourist destination. There is one
of the major London's hidden treasures which help to make systematic work performance in the
environment. This tourist place essentially raised walkway, overgrown with vines and exotic
flowers in the dramatic gardens. History of the Pergola started in 1904 with wealthy
philanthropist and lower landscape gardening. In order to turn the idea, famous landscape
architect with construction (Zator and Katz, 2017). Main difficulty in the building also develop
to bring innovative musical event at workplace. In this area, musical event organised that helps
to make systematic work performance and consider unique character as well.
MAIN BODY
Proposed event (typology)
In order to consider event planning for musical event, there are several benefits has been
implemented to focus on the concert, shows, performance, etc. In this regard, concert organised
that help to fulfil some objectives. Main benefit is to increase health because music is very good
element for health. In this way, specific concert organised to consider magical flashes. Group of
music researchers found that intense musical experience is psychological resources which used
as the means for self therapy (Thalmann, Ewert and Wiggins, 2017). When participants join
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musical event, they are getting positive outcomes and catalyst for change. In addition to this,
another benefit of this event is that tourism activities also increasing continuously that helps to
attain desired results and bring communities together in proper aspects. There are also economic
benefits includes which help to see together and intense growth of the tourism businesses
(DeNora and Ansdell, 2017). Furthermore, there are also certain social benefits included which
are important to building observation and foster the community pride to teach about the new
things. It helps to maintain strengthen relationship between different people.
Vision mission
5 Ws of event planning
Event planning is not easy task so that it includes several aspects that consider as
responsibility which assists to look for the business growth and make effective consideration at
workplace. In this regard, article shows that needs and effectiveness met significantly to attain
desired results (Wiggins, 2015). It divided by the following 5ws: Why: This element represent goal of musical event. In this way, musical event host at the
place of The Hill Garden and Pergola. In respect to organise this event, main hope is to
increase tourist attraction at workplace of UK. In this way, each piece of the event
tailored for the purpose and objectives (Trost, Frühholz and Vuilleumier, 2015).
Therefore, attracting new customers run in different context so that goals will be develop
with rewarding for their devotion. Who: Furthermore, in this regard, it need to identify who are target people. Therefore,
event owner could be ascertain their outcomes in desired manner. In this consideration, it
is important to look for the circumstances that are permitted to build event with several
people. Team need to be involved with innovative people so that effectiveness will be
develop successfully (Braund and Miranda, 2017). All need to share ideas and opinion
with each other so that outcomes will be develop carefully. In the entire process,
outcomes are also developed and carry successfully to attain more profits and revenue. What: In respect to attain more desired results and outcomes, in the musical event time is
major element when it is organised. In The Hill Garden and Pergola, this event organise
on 30th May 2018. It makes sense of an idea for organise event and establish goals to
target audience (Atefeh and Khreich, 2015). The best idea to ascertain effective results in
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musical event with proper coordination. Concert also come with the multiple elements
that helps to implement possibility to go with the research. Where: When basics in the event has been established, it need to be essential to focus on
the time which figure out the logistic. It is essential to identify place where event has
been hosted. In this regard, The Hill Garden and Pergola is the bested place from event
will be organise (Leyshon, Thrift and Webb, 2016). This venue is capable to consider
requirements and meet with specific perspective. Desired results and outcomes develop
for right location for the present event.
 When: The present event organise to dictated in the choice of venue and availability. It is
suggested that letter issued firstly. Once it was established, it is essential to host the event
in systematic manner. Key consideration of the major event needed accurate time and
place so that effective results will be develop successfully (Hannam, Mostafanezhad and
Rickly, 2016). At the selected location, there are several tourist attracted with travel,
traffic, etc. Therefore, it is important to planned date and consider major national and
local holidays observation. It helps to allow event to shine.
With the help of Ws of event planning, proper event will be design that helps to focus on
the get actual attendees into seats. In the bigger consideration, it is important to make proper
coordination with multiple results. Budget also need to set so that more customer attraction will
be help to put together efforts at workplace (Smith and Blundel, 2014).
Event planning and design
Event name
Present event name is musical event which organise to attract several people in the
country. Name of event is Euphonious calling Musical Event Furthermore, framework of the
present event based on sustainable development principles that helps to accomplish number of
objectives from market. It also maximises further program that are carried to implement
distinctive approach in the country. Establishment of the results also consider options that are
available to consider proper results and program in the market (Pearce and Rohrmeier, 2018).
Sustainable development is also major concern which raised abuse of surrounding which pursuit
to organise event activity.
Event location
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Musical event is considered at The Hill Garden and Pergola where several customers
attracted. It is located under the treasures because it is important to raised walkway, overgrown
with vines and exotic flowers. In order to turn the ideas, it is important to create famous place of
landscape in different areas because it helps to make further extension in the Pergola (Schiavio
and Høffding, 2015). With the attraction of several people in the country, they are able to
consider unique character. Construction in the country began in 1905 in which large garden has
been prepared to focus on the required level. It is needed for army of workers so that mechanical
diggers and earth movers also included as well. Final development also involve with further
extension which help to viewing another consideration in the garden.
Event date
Present event is organised on 30th May 2018.
Hospitality considerations
Guest
In the present event our guest are ELIZABETH PUGH and YURI LEMESHEV &
FRANK LONDON who is famous and love music very well. They have very well knowledge of
music so that it would be beneficial to attend more audience in the environment. It will help to
attain more significant advantages and results to focus on the relevant outcomes (Flores, Pimenta
and Keller, 2014).
Requirements
In order to organise the musical event, there are several requirements exist which would
be implement essentially at workplace. In this regard, it is important to focus on the
phonographic performance limited licence which help to play music in public. License help to
perform music recordings (Rajendran, Harper and Schnupp, 2017). It also helps to use other
artists and create musical event as well. In respect to plan Euphonious calling Musical Event.
Further, there are several other license need to implement which helps to attain more desired
results and focus on the effective consideration as well. For instance, loudspeaker license,
premises license, performance license, etc. In addition to this, permission also need to take for
organise the present event (Krahé, Hahn and Whitney, 2015). For instance, fire brigade NOC,
Emergency services, Music label NOC, etc. Along with this, portable toilets and wash rooms are
also needed. Team of the event also need to implement their efforts to put systematic work
performance at workplace. In this regard, it is essential to focus on the marketing, social media
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manager, sponsorship, production manager, accounts manager, etc. It will help to consider
outdoor event program with assess different activities. Layout and stage also need to include to
focus on the flow of movement of the venue. Proper facilities also assessed to maintain health
and safety regulations. Additional staff members are also needed to include so that proper and
right people will be getting to maintain trust which have experienced. Production schedule which
develop specific tasks and roles to give proper ideas (Masterman, 2014).
Time
The present event will be organise from 4:00 pm to 12:00am. It is the best time to
organise the event. This is because, it helps to target audience of maximum number so that they
are able to reconnect several people in the event. There are different things included that are
more than the music. Therefore, it will help to magnificent natural setting (Jones and Jones,
2014).
Theme
Euphonious calling Musical Event based on the traditional music so that in this different
music consider which develop by the old songs. It will help to consider different festival as well
that are organised in the UK. It will help to attract country people and show culture of the nation
to tourist. Therefore, event will be organise in cater to consider several people (Trost, Frühholz
and Vuilleumier, 2015).
Logistic
Event logistic consider important role in the planning process. This is because, it makes
simple work and creative concept which develop realities and physical site with budget
constraints. In the consideration and concern of different suppliers, it helps to deliver seamless
event which is safe and over delivers as per the client expectations. As the bigger event, more
logistic activities needed for the event nature. This is because, it considers safety, effectiveness,
implement more client expectations (Hannam, Mostafanezhad and Rickly, 2016). It helps to
include more other logistic program that are carry to detailed planning of procurement, storage,
distribution, tracking, etc. There are several conditions included in which budgeting and
reporting system consider for the Euphonious calling Musical Event. In addition to this, in the
venue logistics, event consider sub set of logistic requirement, activities, tasks and operational
processes. It includes design, furniture, props, décor, etc. Delivery of installation of all audio
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visual equipments helps to perform and checks sound with continuous rehearsals. Access times
to lading docks, gates, lift access, etc. elements implement to maintain safety and get ideas.
Event target and destination target
In order to make successful event, it is essential to make successful music festival that
follow all rules and regulations. Mainly youth and adult people has been target by the
Euphonious calling Musical Event. This is because, it helps to consider effective musical event
development for traditional theme. It is also important to focus on the individual power that
assists to learn and develop upcoming events with social posting in the current work. Experience
also create major impact on the target and destination place as well (Flores, Pimenta and Keller,
2014). More than music is modern music festivals which develop multimedia events which is the
main strange sort of amalgam between the music, food and other form of entertainment. Apart
from this, music event need to consider minority of consumer that help to target people in
systematic manner.
Event marketing
Promote and communication event
In order to run the successful event program, it is important to focus on the promotion
and communication. This is because, it helps to increase systematic work performance and attain
desired results as well. Effectiveness of the different marketing tactics also develop with proper
promotional activities. There is large process consider by the Euphonious calling Musical Event
to promote and communication event. In this way, activities determines as follows:
 Pre-event page: First and main thing which consider by the musical event is that create
their pre event page on which they are able to communicate important consideration in
systematic manner. In this regard, leads and early interest will be generated to focus on
the marketing strategy which help to attain desired outcomes and results as well. With the
help of creating pre event page, Euphonious calling Musical Event able to increase more
early interest and assists to build SEO authority with Google.
 Blog post: Next aspect which need to include is that implement blog post. Pre event
marketing consider with the mission statement. It will help to consider proper organising
event program that help to reach towards the marketing activity that assists to convince
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for event. Blog post help to assist to make social post and attain more systematic results
in the event program as well.
 Social media: Getting social media is also important for creating momentum in the event
promotion. In this way, community building develop with spreading mission which will
be written about the blog post. At this stage, social post of the present event also cover
that help to link post and requirement of the event as well. In addition to this, Euphonious
calling Musical Event need to implement huge range and diversity of social media
availability on Facebook, Twitter, LinkedIn, etc. Nowadays, there are several other
sources implemented such as Instagram, Snapchat, YouTube, etc.
 Partner outreach: Event partnership marketing consider crucial element in the
successful results which help to reach towards the potential collaborators. In order to
make successful outcomes, complimentary brands and media partners officially launched
which help to spread and approach in successful consideration (Flores, Pimenta and
Keller, 2014).
In order to launch the event, there are different consideration included to focus on the
event activity. In this way, following activities has been included:
 Email: In the event industry, it is important to implement email which was voted as the
single most effective tactic by the event organisers. In this regard, campaign and ticket
sales also included that help to reduce doubt and implement potential attendees with pre-
registered. In this way, answering included for two major questions such as email
invitation and contact list (Leyshon, Thrift and Webb, 2016).
 Press release: In this way, organiser need to look for the wider press coverage so that
they are able to formulaic way in respect to focus on the unique angles. Firstly, event is
completely novel so that it help to strange and landmark in quick manner. Therefore, it
helps to divide human element in systematic manner (Trost, Frühholz and Vuilleumier,
2015).
 Blog and social: In the second blog post, it is important to focus on the main benefits that
helps to attending event program. In this way, it is important to schedule and centres with
special key notes and rework in systematic manner. Social media announcement assists to
consider proper significant advantages with details and fresh new.
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 Partner: In this time, partners need to ask with their marketing support so that event first
launched with detailed program. This is because, people are being targeted with reinforce
the message to track the important activities and various event marketing partnership.
Event impact and legacy
Legacy dimension of particular event consider sustainability which refers to the long term
impacts on the stakeholders. In the systematic system of local, national and global level,
inclusive and sustainable society and economy ascertained. Therefore, in respect to design the
event, planning of legacies also begin at the strategic stage which affect to the all elements of
event life cycle (Flores, Pimenta and Keller, 2014). This is because, in the event all size can
leave legacy which create impact on different perspective such as individual, organisational and
cultural change in term of attitude and behaviour. Economic impact on the community also
develop for region with environmental changes in systematic manner. Importance of legacy and
planning continuously increasing day by day. Therefore, mega events are also becoming
expensive which increases cost and decrease amount of potential future hosts (Thalmann, Ewert
and Wiggins, 2017). Event has aim is to surpass the costs and create positive legacies. Event
planning also create change in the legacy for future because it helps to implement positive
impact to justify and support the whole program in systematic manner. Some changes are already
established in systematic manner so that planning is already established with the increasing
demand and several benefits as well. Systematic event also carry to maintain detailed planning
and affect to all stakeholders as well (Trost, Frühholz and Vuilleumier, 2015).
Legacy consideration implemented in the different perspective that help to develop
program in systematic manner. Therefore, it assists to maintain competitive results and outcomes
in the creative manner. Cost based event requires proper actions which specially reduce large
scale of the event management. Therefore, it helps to focus on the more systematic work
performance to encourage cost leader as well (Hannam, Mostafanezhad and Rickly, 2016).
Cost and possible funding
Much cost and funding was required for Euphonious calling musical event to be organised. It
was an opportunity for the music lovers and it is a comic opera. The music doesn't have any
oriental base but it the combination of contains the coronation and wedding marches. The show
can be termed as operatic because of having tights wearing by Fox. This event is trust in music
and believes that music should be there in life. Funding was up to $5000 and not only single day
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but multiple days were there (Masterman, 2014). Organizations are situated in Larimar and Weld
countries which requested for funds for at least 90 days before the event. Euphonious calling
event was encouraged at high level because in this event local talent was invited to showcase
their skills and a good amount of pay was given to the production staff and to the artists. High
quality of sound was featured. Especially young youth was presented and engaged and
diversified communities were there. Fund was submitted through requests and through a
selective and responsive application process. The events was supportive only to the members of
non government organizations which shows their contribution and successes in the communities
and between the people (Leyshon, Thrift and Webb, 2016). In Fort Collins donors and
volunteerism were also supported. Through this event non-profit organization got opportunity to
increase awareness in the public and understanding among them. Fundraising and communities
both were supported. For funding main thing which is required is alignment and interaction
between the community and the non-profit organisation. Usually the request of individuals,
tournaments, team sports, school trips are not applicable (Jones, and Jones, 2014). The eligibility
criteria of applicant should be 501(c))3)public. No private foundations or fiscal organizations are
allowed to apply in this event fund. This event strengthens the spirited community and shows
path towards the worldly stability. In order to avoid unnecessary expenses event management
team, need to prepare budget so that it can easily avoid expense and successfully launched the
event. In order to increase sales event management company can focus on marketing activities
and invest on marketing activities (Flores, Pimenta and Keller, 2014).
Initial requirements
Expenses Amount
Brochures 1500
Accountancy and Legal expenses 2050
Packaging design 1250
Consultants 4500
Storage and rent 2000
Travelling 1500
Purchase of equipment 1750
E- commerce website 2150
Certifications 3000
Stationery 1000
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Total expenses 20700
Assets requirements
VAT 1500
Cash in hand 85000
Current assets 67000
Fixed assets 25000
Total Assets 178500
Total requirements 199200
Start-up funding Amount
Initial expenses for funds 20700
initial assets for funds 178500
Total required funds for the
operations 199200
Assets
Non cash assets 93500
Cash required for operations 85000
Add: Cash increases 0
Cash available on initiative day 85000
Total assets 178500
Liabilities
Borrowings 0
Trade payables 0
Total current liabilities 0
Capital investments 200000
Less: Cost or expense on start-up 20700
Total capital 179300
Total Liabilities and capital 179300
Total Investments 200000
Reflection
In order to create event planning, it is important to look towards the several benefits that
consider with the musical event program. In this way, I had learned about the different work that
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helps to attain more systematic results and outcomes in systematic manner. With the help of
organising event, 5W's also implemented in the event planning that helps to ascertained
systematic results in London (Hannam, Mostafanezhad and Rickly, 2016). Name of the present
event is Euphonious calling Musical Event. It is organised at The Hill Garden and Pergola which
is one of the famous tourist place. It is most beautiful so that musical event will be organise to
ascertained systematic results in the enterprise. Aim of the present event is to reviewing the
legacy planning to make systematic work and implement relevant data collection (Leyshon,
Thrift and Webb, 2016).
In addition to this, present event consider more systematic work and functions that carry
to analysis and organise several programs. With the help of the event organise, it has been seen
that legacy planning is useful perspective which illustrate process to create program and
systematic results as well. It is the best way to perform new information and reach towards the
conclusion as well. Further, I had learned about the internet implementation that help to organise
event in systematic manner. It is the best way to consider frame work and perspective that are
carried to recycle supportive sustainability at workplace (Thalmann, Ewert and Wiggins, 2017).
CONCLUSION
In order to focus on the above report, it can be concluded that event management
consider important perspective in respect to attract several tourist. In this regard, systematic work
performances has been implemented to maintain effective results and cover overall cost with
event management company. In this regard, differentiation sustainable event management
activities has been implemented in all over the environment. It helps to cover earlier areas in
which potentially outcomes and results develop successfully. In the global areas, it also impacts
positively to focus on the relevant outcomes and results in proper way. With the help of long
term consideration, specific event organise that is Euphonious calling Musical Event and
organised at The Hill Garden and Pergola. It helps to attain more significant results and
outcomes that captured to attain specific event program.
Furthermore, it also articulated about the requirement in the musical event to capture
innovative tools and techniques as well. It will help to attain more significant results and pertain
with the sustainability and innovative activities at workplace. It largely addresses to the process
to focus on the gaining acceleration and set quality of standards so that together benchmark will
be generated in systematic manner.
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