This report analyzes the strategic business objectives of My Food Bag, a meal kit home delivery service in New Zealand. The company aims to increase sales turnover by 12% and enhance customer engagement. The report examines operations management, emphasizing the importance of forecasting and adapting to change. It also explores management accounting principles like budgeting and planning, along with practices such as sharing relevant information and effective communication. Furthermore, the report delves into sales and marketing management, recommending goal orientation to align sales activities with strategic objectives. The analysis includes specific strategies for market expansion and customer satisfaction, providing a comprehensive overview of My Food Bag's approach to achieving its business goals.
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