My Valuer: Physical and Online Presence Strategies and Analysis Report

This report analyzes My Valuer's strategies for establishing a strong physical and online presence. The company leverages its website to provide information about its services and corporate social responsibility initiatives, enhancing customer experience and promoting service accessibility. Additionally, My Valuer organizes events to raise funds for local communities, providing a physical presence and demonstrating its commitment to social causes. The analysis highlights how these strategies position My Valuer within the New Zealand market, attracting upper and middle-class customers by combining digital accessibility with community engagement through events. The report emphasizes the importance of both online and offline activities in effectively targeting and retaining customers in the property valuation and advisory service market.

Running head: PHYSICAL AND ONLINE PRESENCE OF MY VALUER
Physical and Online Presence of My Valuer
Name of the Student:
Name of the University:
Author Note:

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PHYSICAL AND ONLINE PRESENCE OF MY VALUER
Answer:
My Valuer integrates its physical presence strategy with its digital strategies in the
following ways:
Developing appropriate information:
My Valuer develops a very strong website which provides the visitors information about
the firm, the personnel visitors can contact to get their properties valued and about their
corporate social responsibility towards the local community. These features creates positive
viewer experience, gives the viewers that they can avail the services of My Valuer at places of
their conveniences (every place) and get exchange offers like discounts or free service, all of
which contribute towards engaging them to prefer services of the firm to value their properties
(myvaluer.net.nz, 2018).
Organize events:
My Valuer organizes events to raise fund to help the local population of Hawke’s Bay
which consist of Europeans, Maoris and people of Asia-Pacific origin. The firm holds events like
‘shave for a cure’ to raise money for people suffering from diseases like leukemia and other
complicated blood disorders. The official website of the attributes the corporate social
responsibilities with the digital attribute while the events give them the physical presence
attributes (MacDonald, 2018).
Analysis of the two strategies:
The two strategies of development of appropriate information and organizing events
allow My Valuer to position itself strategically in the market of New Zealand to attract
appropriate customer segments. The events and brick-and-mortar outlets provide the firm

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PHYSICAL AND ONLINE PRESENCE OF MY VALUER
visibility in the market. Its strong online presence through its website and social networking
websites enables the company to communicate with its target customers. One can point out that
the main business operations of the company consist of valuation of assets like land and offering
customers advisory services. Hence, it can be pointed out that the target customer segment of the
company consist of upper class and middle class section of the society. Thus, it can be
summarized that appropriate physical and digital presence of the company enables My Valuer to
position itself in the market to attract upper and middle class customers (myvaluer.net.nz, 2018).

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PHYSICAL AND ONLINE PRESENCE OF MY VALUER
References:
My Community. (2018). Myvaluer.net.nz. Retrieved 8 April 2018, from
http://www.myvaluer.net.nz/community/
MacDonald, K. I. (2018). Business, biodiversity and new ‘fields’ of conservation: the world
conservation congress and the renegotiation of organisational order. In The Anthropology of
Conservation NGOs (pp. 71-119). Palgrave Macmillan, Cham.