Global Marketing in Myanmar: A Comprehensive Analysis (Coursework)

This report offers a detailed analysis of the Republic of Myanmar, also known as Burma, focusing on its social, cultural, and economic aspects relevant to global marketing strategies. It begins with a demographic and social analysis, highlighting the diverse ethnic groups and religious affiliations within the country, as well as key social indicators such as life expectancy and access to healthcare and sanitation. The report then examines the labor force, including participation rates, shifts in employment sectors, and the relatively low labor costs compared to other Asian countries. Income levels and poverty reduction efforts are also discussed, along with the country's social development index (HDI) compared to regional averages. The analysis incorporates data from various sources, including the World Happiness Survey and the Multidimensional Social Welfare Survey, providing a comprehensive overview of the Myanmar market for marketing professionals and students. The report concludes by referencing various research papers and studies that support the analysis.

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Table of Contents
Social and Cultural Analysis of Myanmar.......................................................................................2
Demographic and Social Analysis of Myanmar..............................................................................2
Labor Forces of Myanmar...............................................................................................................2
Income level in Myanmar................................................................................................................3
Social Development Index of Myanmar..........................................................................................4
References........................................................................................................................................5

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Social and Cultural Analysis of Myanmar
The Republic of Myanmar, sometimes shortened to Myanmar, is also recognized as
Burma and is an independent state in South East Asia. Myanmar is the world's 26th-largest
nation with a projected 54.41 million people by 2020. Myanmar is the 40,000-largest nation by
region (Nozaki, Hachiya & Kitamura, 2019).
Demographic and Social Analysis of Myanmar
The country has very different ethnic groups with 135 ethnic groups that are recognised
by the government. There are at least 108 ethno-language groups in Myanmar. The population of
Bamar is roughly 68% led by the Shan (10%), Kayin (7%), Rakhen (4%), and the Chinese
Overseas (3%). In the area, it is advisable in order to combat the spread of the Bamar community
that ethnic minorities are recognized as ethnic nationalities. Certain minority groups comprise
the Mon (2%), the Indians from outside of the United Kingdom (2%), the Kachin, Chin, the
Tibetan, the Nepalese and the Pakistani. Myanmar's conviction entered the Buddhist community
with 87,9%, Christians with 6,2%, Muslims with 4,3%, 0,8%, Hindu with 0,2%, and 0,1% of the
country. Myanmar / Burma is 28.2 years of reproductive age and has a life expectancy of about
68.2 years on average. Quality of life may be measured in different areas such as health care
research, exposure to proper hygiene and potable water, and the Global Satisfaction Survey. The
health sector is used to invest just 2.3 percent of GDP, which is presumably due to the small
number of physicians and hospital beds. Just 57 doctors and 0.9 beds per 1,000 people are open.
Only over 80% of the world has access to safe drinking water, with just 77% providing access to
decent sanitation. We see 130, with an average ranking of 4.3 out of 10 in the World Happiness
Survey (Vicol, Pritchard & Htay, 2018).
The health industry spends just 2.3% of the GDP, possibly because of the insufficient
number of skilled practitioners and hospital beds. There are just 57 physicians and 0.9 beds per
1000. Few more than 80% of the people have access to secure drinking water and just 77%
exposure to adequate sanitation. In the World Satisfaction Report, we see 130. The average score
is 4.3 out of 10 (Win & Ko, 2018).

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Labor Forces of Myanmar
Participation in work markets has risen over time and for women largely increased. In
Myanmar, 22 million of these 35 million citizens aged 15 or older confirmed being employed.
Since 2005, the rate of engagement in labor has increased marginally. Age classes have
experienced significant shifts as younger people stay in school longer and women become more
active. Females are disproportionately associated in the workplace and operate more while they
are not at training. The participation levels in labor force differ greatly from one individual to
another. It represents not an exclusion of women's jobs, but an emphasis on household work.
Since 2005, the percentage of women disclosing domestic employment has reduced, allowing for
greater workplace involvement (Hua et al., 2019).
A front-line can be seen as a social transformation: a large proportion of the population
operates in the industry and utilities, while families receiving income from non-agricultural work
have also been expanded. The most widely recorded labor practice is livestock, fishing, animal
husbandry and forestry. Over time, the proportion of workers engaged in these industries has
dropped and the share of manufacturing and development has risen. We can see in the cool
season that between 2005 and 2017 the share of the population involved in farming decreased
from 57% to 50%. Within the same time span, the number decreased in the dry season from 53 to
47 percent.
Myanmar has a fairly big, skilled and cheap labor in addition to these natural assets. An
workforce gained 53 USD a month in 2011 and cost the workforce 1,100 USD a year, about one-
sixth the expense of a similar worker in China or Thailand and half the cost of the PDR in Lao.
Low salaries do not indicate poor efficiency. In the same age category as Bangladesh and
Cambrian, labor output in Myanmar is higher than that of other Asian Countries and higher than
that of Viet Nam, a nation in the Middle Class (Figures 1). As a foundation for industrial and
service sectors, fairly high labor efficiency and low labor costs may be (Rhoden,2019).

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(Rhoden,2019)
Income level in Myanmar
Myanmar, with a GNI per capita in 2017 of US$ 1.210, is a lower-medium market.
Between 2005 and 2015, fast economic development contributed to a 48-32% poverty reduction.
Yet according to the Multidimensional Social Welfare Survey in Myanmar, there are still major
differences in overall expectations and in the types of disadvantages across states and areas
within a multidimensional negative index of 14 non-monetary metrics on education, work,
health, water and sanitation, housing and assets in Myanmar (Furuoka, 2019).
Social Development Index of Myanmar
Progress in human growth is useful for contrasts between two or more nations, as
calculated by HDI. For instance, Papua New Guinea and Cambodia made different strides to
increase HDIs in their countries in the period from 1990 to 2018 (see Figure 2).

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(Mohanty et al., 2018).
Myanmar's 2018 HDI of 0.584 is lower than the average of 0.634 for the MDGs and
lower than the average of 0.741 for East Asian and Pacifically nations. Cambodia and the Lao
People's Democratic Republic, which are listed 146 and 140, respectively, are countries near
Myanmar for 2018 HDI and relatively population-sized (Mohanty et al., 2018).

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References
Furuoka, F. (2019). Do CLMV countries catch up with the older ASEAN members in terms of
income level?. Applied Economics Letters, 26(8), 690-697.
Hua, X., Kono, Y., Zhang, L., Xu, E., & Luo, R. (2019). How transnational labor migration
affects upland land use practices in the receiving country: Findings from the China-
Myanmar borderland. Land use policy, 84, 163-176.
Mohanty, S. K., Rasul, G., Mahapatra, B., Choudhury, D., Tuladhar, S., & Holmgren, E. V.
(2018). Multidimensional poverty in mountainous regions: Shan and Chin in
Myanmar. Social Indicators Research, 138(1), 23-44.
Nozaki, I., Hachiya, M., & Kitamura, T. (2019). Factors influencing basic vaccination coverage
in Myanmar: secondary analysis of 2015 Myanmar demographic and health survey
data. BMC public health, 19(1), 242.
Rhoden, T. F. (2019). Beyond the Refugee-Migrant Binary? Refugee Camp Residency Along the
Myanmar-Thailand Border. Journal of International Migration and Integration, 20(1),
49-65.
Vicol, M., Pritchard, B., & Htay, Y. Y. (2018). Rethinking the role of agriculture as a driver of
social and economic transformation in Southeast Asia’s upland regions: The view from
Chin State, Myanmar. Land Use Policy, 72, 451-460.
Win, H. H., & Ko, M. K. (2018). Geographical disparities and determinants of anaemia among
women of reproductive age in Myanmar: analysis of the 2015–2016 Myanmar
Demographic and Health Survey. WHO South-East Asia journal of public health, 7(2),
107-113.