Personality Traits and Entrepreneurship: Mydeal Australia SME Report

This report provides an in-depth analysis of the personality traits of Sean Senvirtne, the entrepreneur behind the Australian SME, Mydeal Australia. The study employs a questionnaire based on entrepreneurship theory, including the Big-5 personality traits, innovativeness, self-efficacy, and locus of control. The report evaluates Senvirtne's responses to questions regarding conscientiousness, openness to experience, agreeableness, neuroticism, and other specific entrepreneurial traits. The findings reveal how these traits have contributed to Mydeal Australia's success in the online retail marketplace. Furthermore, the report offers recommendations for future growth based on the analysis of Senvirtne's personality traits and their impact on the company's performance. The report also discusses the entrepreneur's skills in adapting to uncertain situations, implementing cost-effective strategies, and fostering a strong team environment. The study concludes with a comprehensive evaluation of the relationship between the entrepreneur's personality traits and the company's achievements.

Running head: PERSONLITY TRAITS OF ENTERPRENEURSHIP TRAITS
Personality Traits of Entrepreneurship Traits in “My deal” Australia
Name of the University:
Name of the Student:
Authors Note:

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Executive Summary
“My dealAustralia” has positioned itself as the fastest growing SME within Australia which
provides exceptional experience within online retail marketplace which has facilitated several
Australian retailers to attain online growth. The report has an objective of evaluating the
personality traits of the entrepreneur belonging to the chosen SME of Australia namely “My
deal” Australia by conducting personal interview with the entrepreneur of the organization in
which collection of primary data can be collected.The report revealed that the specific
personality trait existing within the entrepreneur that supports him to obtain successful business
outcomes, Sean Senvirtne responded that he has several entrepreneur skills of being a defender,
prospector, reactor and analyzer in any instance of uncetainities situations faced by the
organization. Through acquiring these traits, the owner if the company has obtained enough
capability to innovatively implement learner cost structure strategy which ensured better service
delivery to the consumers. After evaluating the personality traits of the entrepreneur of “My
deal” Australia few efficient recommendations are offered to the entrepreneur that can support
him in ensuring growth as well as success of the SME in the upcoming years.

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Table of Contents
Introduction......................................................................................................................................3
Entrepreneurship Theory Based Questionnaire Analysis................................................................3
Question 1: Interview Response on Conscientiousness Personality Trait...................................4
Question 2: Interview Response on Openness to Experience Personality Trait..........................5
Question 3: Interview Response on Agreeableness Personality Trait.........................................5
Question 4: Interview Response on Neuroticism Personality Trait.............................................6
Question 5: Interview Response on Specific Personality Trait...................................................6
Question 6: Interview Response on Achievement Personality Trait...........................................7
Question 7: Interview Response on Internal Locus of Control Personality Trait........................8
Question 8: Interview Response on Innovativeness Personality Trait........................................8
Question 9: Interview Response on Self-Efficacy Personality Trait...........................................9
Question 10: Interview Response on Necessary Entrepreneur Traits.........................................9
Conclusion and Recommendations................................................................................................10
References......................................................................................................................................12
Appendix........................................................................................................................................15
Interview Questionnaireon the Personality Traits of Entrepreneur in Selected Company“My
deal” Australia...........................................................................................................................15

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Introduction
Personality traits attained by the entrepreneurs are considered to have a huge effect on the
performance of the organisation. “My dealAustralia” has positioned itself as the fastest growing
SME within Australia which provides exceptional experience within online retail
marketplacewhich has facilitated several Australianretailers to attain online growth. The
entrepreneur of the selected company is Sean Senvirtnethat is the sole founder of the company
and under his leadership the company has attained growth within the retail marketplace
(Mydeal.com.au., 2019). Though indicating exceptional entrepreneurship skills, the owner of the
company has developed a proprietary technology “My Deal Marketplace” which connects
several Australian retailers along with leading brands to millions of consumers along with
facilitating them to expandtheir reach within the market.
The report has an objective of evaluating the personality traits of the entrepreneur
belonging to the chosen SME of Australia namely “My deal” Australia by conductingpersonal
interview with the entrepreneur of the organization in which collection of primary data can be
collected. By evaluating the collected primary data traits along with characteristics of the
interviewed entrepreneur of the organization will be analyzed which as ultimately resulted in the
success of the organization.
Entrepreneurship Theory Based Questionnaire Analysis
The entrepreneur of the selected SME such as “My deal” Australia was selected for
undergoing a personality test based interview that can facilitate in evaluating the manner in
which some specificpersonalitytraits of the entrepreneurSean Senvirtne has supported him in

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ensuring success of the organization (Antoncic et al., 2015). Personalitytraits analysis of the
entrepreneur has also facilitated in ensuring the success of the company through successful
venture creation, growth along with long term survival of the business. The interview
questionnaire encompassed certain questions that are relied on the personality traits indicated
within the model of “Big 5 personality trait” (Audretsch et al., 2017). The personalitytraits that
based on which the nature of the entrepreneur is measured are generallycategories into
(Conscientiousness, openness to experience, agreeableness and Neuroticism) under the “Big 5
Personality Test” model. In addition, this model also considers analyzing the personality of the
entrepreneur that has supported the business of the organization in terms of characteristics like
innovativeness, self-efficacy, and locus of control along with need for achievement (Bajwa,
Shahzad and Aslam, 2017). The interview responses that are collected from the entrepreneur of
“My deal” Australia re indicated below. Based on such interview questionnaire results successful
comparison of the characteristics and traits will be conducted that has supported him in riving
growth of this SME business within Australian retail marketplace.
Question 1: Interview Response on Conscientiousness Personality Trait
In answering the first interview question on his opinion regarding own personalitytrait
related with Conscientiousness, Sean Senvirtnereplied that by using his exceptional skills of
persistence, hard work as well as hiss motivation in successfully attaining growthobjectives of
the company. After evaluating the interview response of Sean Senvirtne it has been revealed that
the owner of the company has the trait of being achievement oriented along with being highly
dependable (Baluku, Kikooma and Kibanja, 2016). Such personality trait explained within the
“Big 5 personality Trait” model serves as the predictor of the owner’s job performance in all his
wide range of job responsibilities as anentrepreneur. Quality of hard work and motivation to

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attain organizationalobjectives has supported the entrepreneur of “My Deal Australia” in
positioning the companyas a leading brand through training the name “Online Retailer of the
Year” by Optus.
Question 2: Interview Response on Openness to Experience Personality Trait
In answering the second question on an entrepreneurs personality trait such as openness
to the experience, Sean Senvirtne responded that he perceives that he acquires certain traits relied
on such personality characteristicswhich has further aided growth of this new business. He has
also responded that he has the nature of being intellectually curious, imaginative, creative, and
reflective along with being highly untraditional (DeNisi, 2015). Attaining such traits have
supported the entrepreneur in developing highlycreative skills in developing as well as providing
necessary technical solutions for consumers so thatthey can enjoy quality online retail
experience. Through applying traits of being creative in offering services to consumers, the
entrepreneur made sure that his new online retail platform attains growth in future years as an
SME (Viinikainen et al., 2017). Through employing such personality traits, Sean Senvirtne has
developed a platform that connects Australian consumers with the best prices on over a wide
range of products in numerous departments.
Question 3: Interview Response on Agreeableness Personality Trait
In answering the third question regarding the agreeableness personality trait for making
sure of successful business development, the entrepreneur indicated that he has certain
personalitycharacteristics like caring, forgiving, trusting along with cooperative which has
facilitated him in developing skills of remaining tough in serving. These traits existing within the
entrepreneur in terms of long term skills developed the capability to survive within the strong
competitive business surrounding (Espiritu-Olmos and Sastre-Castillo, 2015). Such

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entrepreneurskills have facilitated the entrepreneur in training long term growth for the
organisation in making the business thriving and sizeable. The owner of the company has high
agreeableness level as indicated in the personality test results which indicates that he is warm,
friendly and tactful that has facilitated him in maintaining harmony among the employees of the
company. Such trait has facilitated the owner of the company in building effective teams along
with maintaining harmony within the work floor (Stock, von Hippel and Gillert, 2016).
Question 4: Interview Response on Neuroticism Personality Trait
In answering the fourth question regarding the personality trait of Neuroticism, the
selected entrepreneur of the company stated that he attains the personality characteristics of
having highly emotionally stable in all types of strenuous business conditions. The responses
gathered from the interview also revealed thatSean Senvirtne has the personality to be self-
confident, relaxed, calm as well as even tempered. These characteristics have also supported the
entrepreneur in remaining highly self-confident and resilient in any type of stressfulsituations
within the business in order to ensure that the company attains growth in competitive Australian
retail industry (Farrukh et al., 2017). The entrepreneur has high emotional stability as he stated
he scored less in this personality test which has supported the entrepreneur in having stable
emotions at work that further supports efficient decision making within the company.
Question 5: Interview Response on Specific Personality Trait
In answering the question 5 on the specific personality trait existing within the
entrepreneur that supports him to obtain successful business outcomes, Sean Senvirtne responded
that he has several entrepreneur skills of being a defender, prospector, reactor andanalyzer in any
instance of uncetainities situations faced by the organization. Through acquiring these traits, the
owner if the company has obtained enough capability to innovatively implement learner cost

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structure strategy which ensured better service delivery to the consumers (Farrukh, Ying and
Mansori, 2016). He alsorespondedthat he has traits of optimism, desire for control, risk tolerance
and self-motivation that has made him in developing a business model that can keep employees
work being a committed team. The interview results indicated that the owner has high creative
thinking skills that havefacilitated him in developing original deals of business success in
fiercely competitive retail environment of Australia (Seibert and DeGeest, 2017).
Question 6: Interview Response on Achievement Personality Trait
In answering question 6 within the interview process regarding his personality trait
related with achievement in entertainingsuccessful organisational growth Sean Senvirtnerevealed
that he has strong sense of accomplishment skills that has supported his new business to
accomplish all the challenging goals. He also elaborated during the interview process that he has
high sense of motivation to attain business achievementwhich positively impacts his
entrepreneurship intentions, performance that positively affects all his business decisions within
the workplace (Hamilton, Papageorge and Pande, 2019). These personality traits attained by the
entrepreneur has supported the ability of his decision making in streamlining the organization’s
online retail shopping model. Such accomplishmentbased personality trait of the entrepreneur
has supported him in expanding the reach of the business in the marketplace. He believes this
personality trait has supported him in staying focused on attaining organizational goals thathas
made the business position itself as one of the Australia’s marketplace leaders (Obschonka et al.,
2017). He has motivated all the employees of the company to develop skills of being
achievement oriented that has made the company attain the position of anaward winning e-
commerce group.

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Question 7: Interview Response on Internal Locus of Control Personality Trait
In answering the interview question 7 regarding internal locus of control personality trait,
the entrepreneur Sean Senvirtne of the selected company “My Deal Australia” responded that he
attains the skills of maintaining strong locus of control that has supported him in entertaining
organizational success (İrengün and Arıkboğa, 2015). In addition, within the interview process
the owner of the company also stated that he perceives that his own decisions impact their lives
as well as business growth. Sean Senvirtne responded in the interview that he has exceptional
capability to link his belief with the internal control hat has increased the likelihood of getting
actively involved within successful entrepreneur activity.
Question 8: Interview Response on Innovativeness Personality Trait
In answering the interview question 8 on the entrepreneurs’ opinion regarding
innovativeness personality trait, he responded that he has a close consideration regarding
following constant innovation in the place of work. This trait also facilitates him in recognising
new products as well as markets in making sure that services attain success in the online retail
market of Australia (Johnson, Madole and Freeman, 2018). Innovativeness personality trait of
the entrepreneur has supported him in making constant innovations within the organisational
processes and systems. Based on such personality trait the owner has developed an
organisational culture of early change acceptance among employees for supporting
organisational growth in changing marketconditions. Indicating such personality within the
marketplace encouraged the owner of the company Sean Senvirtne in developing various
business subsidiaries in alignment with its core mission to ensure Australian business attain
online success (Obschonka, 2017).

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Question 9: Interview Response on Self-Efficacy Personality Trait
In answering the interview question 9, the entrepreneur Sean Senvirtne responded that he
has exceptional traits of self-efficacy that has aided him in decision making regarding attainment
of challenging organizational goals. In the interviewprocess the entrepreneur has also responded
that he attains a very strong sense of executive skills that has further supported in ensuring
organizational growth. The owner stated that he has high self-efficacy personality trait as he has
high belief in his ability to indicate positive behaviors important for producing
specializedperformance achievements. Through employing such trait he has also been successful
in reflecting confidence over employees own motivation, social environment along with their
positive behavior in accomplishing workplace activities (Kerr, Kerr and Xu, 2018). From the
interview findings it has also been revealed that the owner of the company has all the important
creative skills in carrying out tasks along with roles associated with attaining business objectives
of constant growth in Australianretail industry.
Question 10: Interview Response on Necessary Entrepreneur Traits
In answering the interview question 10 regarding the necessary traits that the
entrepreneur Sean Senvirtne of the selected organization “My Deal Australia”, he responded that
he has taken into consideration to improve his skills along with consider developing his own
personality traits related with strengthening locus of control and self-efficacy. Within the process
of interview the owner of the company also responded that he desires to enhance his skills
related with risk taking, financial, management along with control based self-efficacy (Liang,
Chia and Liang, 2015). The entrepreneur has considered developing such personalitytraits in
attaining organizational growth for the reason that self-efficacy personality trait can increase his
locus of control thatcan facilitate him in exerting positive control over any negative situation. In

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a situation where the owner of the company successfully develops high self-efficacy it can
enhance his skills of internal locus of control for attaining high success in ensuring growth based
organizational goals (Obschonka and Stuetzer, 2017).
Conclusion and Recommendations
The report had an objective of evaluating the personality traits of the entrepreneur
belonging to the chosen SME of Australia namely “My deal” Australia by conducting personal
interview with the entrepreneur of the organization in which collection of primary data can be
collected. The report revealed that the owner of the company has high agreeableness level as
indicated in the personality test results which indicates that he is warm, friendly and tactful that
has facilitated him in maintaining harmony among the employees of the company. Such trait has
facilitated the owner of the company in building effective teams along with maintaining harmony
within the work floor. the entrepreneur Sean Senvirtne of the selected company “My Deal
Australia” responded that he attains the skills of maintaining strong locus of control that has
supported him in entertainingorganizational success. In addition, within the interview process the
owner of the company also stated that he perceives that his own decisions impact their lives as
well as business growth.The report revealed that the entrepreneur has considered developing
such personalitytraits in attaining organizational growth for the reason that self-efficacy
personality trait can increase his locus of control thatcan facilitate him in exerting positive
control over any negative situation.
After evaluating the personality traits of the entrepreneur of “My deal” Australia few
efficient recommendations are offered to the entrepreneur that can support him in ensuring
growth as well as success of the SME in the upcoming years. Effective recommendations are